By Integrated Marketing Platform | November 25, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Conversational marketing chatbots for first-party data win
Data has been a hot topic for many years now, with everyone from individuals to corporations paying attention to this important space. Full Story: Macworld
Accelerate your marketing plan by leveraging AI for content creation
Infusing AI into a marketing strategy helps direct-to-consumer brands quickly identify content that resonates, creates relevance, and influences behavior. Full Story: VentureBeat
How do Creative Communities Differ from Influencer Marketing?
It’s the latest marketing trend on everyone’s lips – creative communities. Full Story: Talking Influence
How Long Does It Take to See Results with Digital Marketing?
When it comes to digital marketing, the best plan focuses on long-term strategies rather than quick fixes, which means it can take time before you see results. Full Story: The Web Writer Spotlight
How to win the battle for attention in retail marketing
Competition within the retail industry has intensified throughout the past couple of years. Full Story: The Drum
Five annoying B2B marketing tactics to avoid
Since the arrival of COVID-19, we’ve seen a wave of marketing redundancies, marketing budgets being slashed and the onset of ‘panic marketing’. Full Story: Marketing Mag
Omnichannel vs. Multichannel: Which One Should You Choose?
Marketing communications in the digital age evolve by the day. Getting and retaining customers is all about providing a great customer experience from first interaction throughout the buyer’s journey. Full Story: Business 2 Community
Are you spending your marketing budget wisely?
A promotional strategy should align with practice goals, which may include business and revenue growth. Full Story: DVM360
SOCIAL MEDIA
Top 10 Facebook Marketing Tips From 2021
Facebook is among the most used social media platforms for communication and interaction. Full Story: Business 2 Community
How can you keep your Brand Safe on Social Media?
In today’s emerging media landscape, brands are concerned whether their investments on social media platforms are safe or not. Full Story: CNBC TV18
13 Social Media Trends For Brand Builders To Consider In 2022
A lot goes into building a brand beyond choosing a logo and colors that represent the business. Full Story: Forbes
5 Ways Entrepreneurs Can Shape the Future of Social Media
Methods of innovating with social technologies, and how we can explore an ethically better social-media frontier. Full Story: Entrepreneur
SEARCH ENGINE
How marketers can adapt to Google’s local SEO changes
SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays. Full Story: Search Engine Land
Surfer SEO vs Outranking: Which SEO Tool Is Best for You?
In this article, we’ll be comparing Surfer SEO vs Outranking — two search engine optimization (SEO) tools that use artificial intelligence (AI) to help you take your SEO workflow to the next level. Full Story: SitePoint
Is SEO or PPC Better for Your Business?
It’s a complex question, and there’s no one right answer. But I can help you understand the factors you’ll need to consider when making the decision for yourself. Full Story: Entrepreneur
5 Essential Enterprise SEO Trends To Watch In 2022
Planning your enterprise SEO strategy for 2022? Don’t miss these five important trends you should have on your radar. Full Story: Search Engine Journal
MOBILE MARKETING
How to check if that mobile app is spying on you
Stalkerware apps have been on the prowl since the covid-19 pandemic struck. How can users stay safe from this malware? Full Story: Mint Lounge
How to Fix ‘Skype Mobile App Not Working’ Issue on Android
This tutorial is about the How to Fix ‘Skype Mobile App Not Working’ Issue on Android. Full Story: BollyInside
Google Play Store website will look more like the mobile app
Unlike the iOS App Store, Google’s Play Store has always been “web-friendly,” allowing people to search what Google has to offer and even install Android apps… Full Story: SlashGear
WhatsApp desktop may get more privacy features of mobile app
WhatsApp for desktop is likely to get some privacy features that were so far exclusive to the mobile app. Full Story: Moneycontrol
DIGITAL SIGNAGE/ SCREEN MEDIA
The OOH industry’s digital transformation encourages marketers to test and learn
The digital transformation that is making out of home (OOH) advertising programmatic, data-driven and more integrated into omnichannel campaigns is paying off for marketers and publishers. Full Story: MarTech
Predictions 2022: DOOH and OOH
With major DSPs working hard to integrate historically fractured supply into their platforms, DOOH has been catapulted into a truly viable programmatic channel. Full Story: ExchangeWire
EMAIL MARKETING
4 Ways to Improve Your Next Email Campaign
Email marketing is one of the oldest and most powerful digital marketing … using a mobile responsive design when developing your email marketing strategy,… Full Story: Business 2 Community
10 Reasons to Be Thankful for Email
Email volume growth has nearly tripled since the pandemic began, according to data shared in the recent. Full Story: Business 2 Community
E-COMMERCE
5 Marketing Trends E-Commerce Business Owners Shouldn’t Miss
Take your e-commerce business to the next level by ramping up your marketing efforts. Full Story: Entrepreneur
How to marry e-commerce and social media experiences
As stores play a more supporting role to online shopping, the two primary channels — e-commerce and social commerce — should work together to drive more sales. Full Story: Vogue Business
PUBLIC RELATIONS
Marketing Versus PR: What Do You Need?
For the uninitiated, marketing and PR are interchangeable. Some PR firms sell marketing services and vice versa. Full Story: Forbes
The Future Of PR In 2022: Four Steps For Crafting An Effective Strategy
It’s almost 2022 already? Where did the time go? Full Story: Forbes
MARKET RESEARCH
Why Businesses Can’t Afford To Skip Market Research
When launching a new campaign, product or new line of service, many businesses – both large and small – choose to forgo an important step: market research. Full Story: Forbes
MARKETING AUTOMATION
Best online web development degrees 2021: Top picks
An online web development degree teaches students how to build websites for organizations and individuals alike. Full Story: ZDNet
5 quick tips for new business websites
This is branded content for White Peak. Full Story: Gloucester Advocate
ANALYTICS & BUSINESS INTELLIGENCE
AI: Find the Right Use for Artificial Intelligence
The auto was little more than a toy before companies like Ford created new manufacturing and marketing models. Full Story: RTInsights
Why Emotionally Intelligent People Embrace Artificial Intelligence
As an engineer by trade who went on to launch an A.I.-based, e-commerce focused, advertising platform, many assume that I haven’t had to strongly rely on the emotional intelligence of other people. Full Story: Inc. Magazine
BRANDING AND DESIGN
3 Graphic Design Trends To Keep In Mind 2021
When we think we’ve seen everything, the artists come up with something fresh. Full Story: Harlem World Magazine
You’ve likely heard of branding before. But what does branding do? What are the steps to achieving a successful one? We’ll walk you through the branding process and the importance of brand strategy. Full Story: Business 2 Community
VOICE STRATEGIES
Learn how to use Amazon Alexa, from setting up an Echo speaker to building smart home routines. Full Story: Android Authority
The Conversational Commerce Trends Shaping Ecommerce
Voice assistant interaction is set to increase by a whopping 113% come 2024, with the amount of voice-equipped devices poised to reach over 8.4 billion. Full Story: Digital Information World