By Integrated Marketing Platform | August 08, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What is Humanized Marketing and How Does It Affect Your Business?
One way businesses can stand out from the competition is by shifting their marketing mindset from personalized marketing to humanized marketing. Full Story: Entrepreneur
Importance of copywriting to business and its content marketing
The central aspect of marketing is understanding that every product targets a specific audience; copywriting serves this purpose. Full Story: Asiana Times
Why marketing needs to dig deeper
I like space. Not personal space – I’ve had enough of that recently thanks to COVID – but deep space, I love. Full Story: InDaily
3 Questions to End Strategic Drift in Marketing
This is when we, as marketers, are doubly challenged to address sales bottlenecks and bolster what’s working as quickly and cost-effectively as possible. Full Story: Skyword
Top 5 Marketing Strategies To Level Up Your Beauty Business
Staying on top of marketing can be challenging in the ever-evolving beauty industry. Fortunately, certain strategies can be followed that primes a beauty brand for success. Full Story: Entrepreneur
How to do digital marketing in the age of privacy?
Data is a crucial component of digital marketing. Full Story: The Economic Times
Why Marketing Is Key To Building A Great Culture
Businesses are facing unprecedented headwinds: trends like the Great Resignation, the Great Reshuffle, rising costs and the potential looming recession. Full Story: Forbes
Why marketing is essential in a recession
History has time and time again shown that recessions can offer incredible opportunities for business growth for brands that sustain their marketing activities and budgets. Full Story: ICAEW.com
SOCIAL MEDIA
Social Media Strategy: How to Use Social Proof in Marketing
Want to give your audience more convincing reasons to buy from your business? Curious how to leverage social proof on social media? Full Story: Social Media Examiner
Instagram Takes Inspiration from BeReal with New Test Features
In the modern social media landscape, replication is the ultimate compliment, and it seems that rising app BeReal is the latest app that’s getting attention, and various ‘compliments’ as a result. Full Story: Social Media Today
How to build a strong social media brand with zero design skills
Today, social media users want serendipitous shopping experiences — where new brands and ideas pop up on their feeds like wizened wizards in an RPG. Full Story: TheNextWeb
Reddit Shares New Insights into NFL Engagement in the App
So how much social media activity does the NFL generate – and when, exactly, should you be looking to tap in? Full Story: Social Media Today
SEARCH ENGINE
SEO should be solidly considered a marketing function. That’s because SEO is, perhaps, the best form of marketing available. Full Story: Search Engine Land
On-Page SEO Checklist for Beginners
Following this On-Page SEO Checklist helped us quickly reach 100,000 visitors per month on an affiliate website with 30% informational content and 70% commercial content. Full Story: ReadWrite
7 Tips To Make Your Writing Portfolio Discoverable In Google Search
SEO can help your writing portfolio get found by potential clients. Full Story: Search Engine Journal
The complete guide to on-page optimization
This step-by-step guide will show you how to take your on-site optimization to the next level, create top-performing pages and achieve desired results. Full Story: Search Engine Land
MOBILE MARKETING
Why Startups Prefer React Native For Mobile App Development
If you’re looking to create a new mobile app for your business, you might be interested in the benefits of developing an app using React Native. Full Story: NextPit
12 Differences Between the Instagram Desktop and Mobile Apps
Not sure how using Instagram on your phone is different from the platform’s PC app? Here are important differences to take note of. Full Story: MakeUseOf
Understanding the customer journey on a mobile app
Customers’ journeys can vary based on the channels they use to interact with brands. For mobile apps, points of purchase, UX and easy onboarding are critical. Full Story: TechTarget
How to Translate a Webpage in Microsoft Edge
Microsoft Edge comes with plenty of translation features baked in. Here’s what those features are and how to use them in the browser. Full Story: MakeUseOf
DIGITAL SIGNAGE/ SCREEN MEDIA
Why Digital Signage Is Useful For Convenience Stores
A convenience store can easily promote its products and services using digital signs. Full Story: News Update
DOOH: advertising’s big opportunity?
Not for the first time, digital out-of-home (DOOH) is on the rise. Full Story: ExchangeWire
EMAIL MARKETING
Top 3 Ways to Generate more Leads with Email Marketing
For a business to keep flourishing, lead generation should be a constant companion. It’s the lifeblood of a business. Full Story: IoT Business News
Getting the Most Out of Mailing and Contact Lists as a Business
Business owners use mailing and contacts lists to connect directly with their customers. It is a digital marketing strategy to increase sales and provide critical business information. Full Story: Analytics Insight
E-COMMERCE
E-commerce Store is Getting Physical
Where people once waited for their smog checks to be complete, today’s brides-to-be can search for attire for their special day. Full Story: Los Angeles Business Journal
85% consumers want to know how e-commerce will protect personal data before buying
The same trend was also observed in-store, wherein consumers ranked the security of the merchant’s payment facility (65%) as the top factor when considering digital payment options to pay for goods and services. Full Story: Intelligent CIO
PUBLIC RELATIONS
4 use cases for social listening tools for PR pros
Social listening is one of the most important tools at your disposal. Full Story: PR Daily
It’s time to put data in the driving seat in public relations, to ensure strategies are truly insight-driven and performance is properly measured. Full Story: Pro Bono Australia
MARKET RESEARCH
UK market research sector predicts growth
Some 64% of the UK market research businesses that participated in the latest European Research Federation (Efamro) Mood Indicator survey said they believe the sector will grow over the next year, with only 6% saying it will contract. Full Story: Research Live
WEB DEVELOPMENT
How to Choose the Best Technology Stack for Your Startup in 2022
In the current market, there are many technologies to choose from. It can be overwhelming for startups to decide what technology stack they should use. Full Story: The Edinburgh Reporter
Bad website design: Bad for SEO, UX and business
Are these design elements slowing your download times and keeping your website from doing what you need it to do: earn you more business? Full Story: Search Engine Land
MARKETING AUTOMATION
Study: Marketing automation teams mired in execution, neglecting strategic priorities
Nearly 75% of respondents execute more than 30 campaigns in a year and 74% manage a team of 0-3 employees. Full Story: MarTech
Artificial Intelligence: 3 ways the pandemic accelerated its adoption
Artificial intelligence (AI) applications are becoming ubiquitous in organizations across industries. Full Story: The Enterprisers Project
ANALYTICS & BUSINESS INTELLIGENCE
Four key factors for a company to successfully complete digitization
There are solutions like ‘cloud computing’ or ‘business intelligence’ … the main elements that make up a digital marketing strategy are called the… Full Story: Nation World News
Marketing Analytics and The Modern Marketer
The reality today is that data is an extremely important component of an overall B2B marketing strategy. Full Story: MarTech Series
ARTIFICIAL INTELLIGENCE
Building the future of branding
Most people have spent the last few years putting out the many fires in the present. Full Story: Transform magazine
Branding Standards: How Style Guidelines Can Boost Brand Consistency
When you think of many famous brands, immediate recognizability and memorability can be meteoric. Full Story: Forbes
BRANDING AND DESIGN
Google sues Sonos over new voice-assistant technology
Alphabet’s Google escalated its legal war with Sonos Inc on Monday, filing lawsuits in California federal court that said Sonos’ new voice-assistant technology violates several Google patents. Full Story: Reuters