By Integrated Marketing Platform   | August 08, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

What is Humanized Marketing and How Does It Affect Your Business?

One way businesses can stand out from the competition is by shifting their marketing mindset from personalized marketing to humanized marketing. Full Story: Entrepreneur

Importance of copywriting to business and its content marketing

The central aspect of marketing is understanding that every product targets a specific audience; copywriting serves this purpose. Full Story: Asiana Times

Why marketing needs to dig deeper

I like space. Not personal space – I’ve had enough of that recently thanks to COVID – but deep space, I love. Full Story: InDaily

3 Questions to End Strategic Drift in Marketing

This is when we, as marketers, are doubly challenged to address sales bottlenecks and bolster what’s working as quickly and cost-effectively as possible. Full Story: Skyword

Top 5 Marketing Strategies To Level Up Your Beauty Business

Staying on top of marketing can be challenging in the ever-evolving beauty industry. Fortunately, certain strategies can be followed that primes a beauty brand for success. Full Story: Entrepreneur

How to do digital marketing in the age of privacy?

Data is a crucial component of digital marketing. Full Story: The Economic Times

Why Marketing Is Key To Building A Great Culture

Businesses are facing unprecedented headwinds: trends like the Great Resignation, the Great Reshuffle, rising costs and the potential looming recession. Full Story: Forbes

Why marketing is essential in a recession

History has time and time again shown that recessions can offer incredible opportunities for business growth for brands that sustain their marketing activities and budgets. Full Story: ICAEW.com

SOCIAL MEDIA

Social Media Strategy: How to Use Social Proof in Marketing

Want to give your audience more convincing reasons to buy from your business? Curious how to leverage social proof on social media? Full Story: Social Media Examiner

Instagram Takes Inspiration from BeReal with New Test Features

In the modern social media landscape, replication is the ultimate compliment, and it seems that rising app BeReal is the latest app that’s getting attention, and various ‘compliments’ as a result. Full Story: Social Media Today

How to build a strong social media brand with zero design skills

Today, social media users want serendipitous shopping experiences — where new brands and ideas pop up on their feeds like wizened wizards in an RPG. Full Story: TheNextWeb

Reddit Shares New Insights into NFL Engagement in the App

So how much social media activity does the NFL generate – and when, exactly, should you be looking to tap in? Full Story: Social Media Today

SEARCH ENGINE

SEO is marketing

SEO should be solidly considered a marketing function. That’s because SEO is, perhaps, the best form of marketing available. Full Story: Search Engine Land

On-Page SEO Checklist for Beginners

Following this On-Page SEO Checklist helped us quickly reach 100,000 visitors per month on an affiliate website with 30% informational content and 70% commercial content. Full Story: ReadWrite

7 Tips To Make Your Writing Portfolio Discoverable In Google Search

SEO can help your writing portfolio get found by potential clients. Full Story: Search Engine Journal

The complete guide to on-page optimization

This step-by-step guide will show you how to take your on-site optimization to the next level, create top-performing pages and achieve desired results. Full Story: Search Engine Land

MOBILE MARKETING

Why Startups Prefer React Native For Mobile App Development

If you’re looking to create a new mobile app for your business, you might be interested in the benefits of developing an app using React Native. Full Story: NextPit

12 Differences Between the Instagram Desktop and Mobile Apps

Not sure how using Instagram on your phone is different from the platform’s PC app? Here are important differences to take note of. Full Story: MakeUseOf

Understanding the customer journey on a mobile app

Customers’ journeys can vary based on the channels they use to interact with brands. For mobile apps, points of purchase, UX and easy onboarding are critical. Full Story: TechTarget

How to Translate a Webpage in Microsoft Edge

Microsoft Edge comes with plenty of translation features baked in. Here’s what those features are and how to use them in the browser. Full Story: MakeUseOf

DIGITAL SIGNAGE/ SCREEN MEDIA

Why Digital Signage Is Useful For Convenience Stores

A convenience store can easily promote its products and services using digital signs. Full Story: News Update

DOOH: advertising’s big opportunity?

Not for the first time, digital out-of-home (DOOH) is on the rise. Full Story: ExchangeWire

EMAIL MARKETING

Top 3 Ways to Generate more Leads with Email Marketing

For a business to keep flourishing, lead generation should be a constant companion. It’s the lifeblood of a business. Full Story: IoT Business News

Getting the Most Out of Mailing and Contact Lists as a Business

Business owners use mailing and contacts lists to connect directly with their customers. It is a digital marketing strategy to increase sales and provide critical business information. Full Story: Analytics Insight

E-COMMERCE

E-commerce Store is Getting Physical

Where people once waited for their smog checks to be complete, today’s brides-to-be can search for attire for their special day. Full Story: Los Angeles Business Journal

85% consumers want to know how e-commerce will protect personal data before buying

The same trend was also observed in-store, wherein consumers ranked the security of the merchant’s payment facility (65%) as the top factor when considering digital payment options to pay for goods and services. Full Story: Intelligent CIO

PUBLIC RELATIONS

4 use cases for social listening tools for PR pros

Social listening is one of the most important tools at your disposal. Full Story: PR Daily

The Rising Role of Data in PR

It’s time to put data in the driving seat in public relations, to ensure strategies are truly insight-driven and performance is properly measured. Full Story: Pro Bono Australia

MARKET RESEARCH

UK market research sector predicts growth

Some 64% of the UK market research businesses that participated in the latest European Research Federation (Efamro) Mood Indicator survey said they believe the sector will grow over the next year, with only 6% saying it will contract. Full Story: Research Live

WEB DEVELOPMENT

How to Choose the Best Technology Stack for Your Startup in 2022

In the current market, there are many technologies to choose from. It can be overwhelming for startups to decide what technology stack they should use. Full Story: The Edinburgh Reporter

Bad website design: Bad for SEO, UX and business

Are these design elements slowing your download times and keeping your website from doing what you need it to do: earn you more business? Full Story: Search Engine Land

MARKETING AUTOMATION

Study: Marketing automation teams mired in execution, neglecting strategic priorities

Nearly 75% of respondents execute more than 30 campaigns in a year and 74% manage a team of 0-3 employees. Full Story: MarTech

Artificial Intelligence: 3 ways the pandemic accelerated its adoption

Artificial intelligence (AI) applications are becoming ubiquitous in organizations across industries. Full Story: The Enterprisers Project

ANALYTICS & BUSINESS INTELLIGENCE

Four key factors for a company to successfully complete digitization

There are solutions like ‘cloud computing’ or ‘business intelligence’ … the main elements that make up a digital marketing strategy are called the… Full Story: Nation World News

Marketing Analytics and The Modern Marketer

The reality today is that data is an extremely important component of an overall B2B marketing strategy. Full Story: MarTech Series

ARTIFICIAL INTELLIGENCE

Building the future of branding

Most people have spent the last few years putting out the many fires in the present. Full Story: Transform magazine

Branding Standards: How Style Guidelines Can Boost Brand Consistency

When you think of many famous brands, immediate recognizability and memorability can be meteoric. Full Story: Forbes

BRANDING AND DESIGN

Google sues Sonos over new voice-assistant technology

Alphabet’s Google escalated its legal war with Sonos Inc on Monday, filing lawsuits in California federal court that said Sonos’ new voice-assistant technology violates several Google patents. Full Story: Reuters

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