By Integrated Marketing Platform   | August 15, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Influencer Marketing Strategy Checklist & Template

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. It’s an incredibly effective strategy — in fact, nearly 49% of consumers look to influencers for product recommendations.  Full Story: Blog Hubspot

All Marketing Is Content Marketing

Most successful marketing strategies are built around content. Period. It’s not an add-on or merely a component of a wider marketing plan — content comes first and resonates in everything we do. To put it another way: Content marketing is not anything new. It’s just something the industry has learned to, well, market better. Full Story: Forbes

The Importance of a Review: How to Shape a User-Generated Marketing Strategy

How important are customer reviews to shoppers? Very important, as it turns out. In fact, 90 percent of consumers read online reviews before visiting a business, and 88 percent of consumers trust online reviews as much as personal recommendations. Full Story: Broadsuite

4 Business Strategies You May Be Overlooking

Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods. Eighty-nine percent of C-level executives find that developing a strategy that can dynamically respond to market conditions is very important to the success of their business — the same is probably true for your business, too. Full Story: Marketing Insider Group

The Best Resource for Growing Your Business is Right in Front of You

Smart businesses know that your existing customer base is your most valuable asset. Referrals should be the first channel you tap to grow your business, because there’s nothing more powerful than word of mouth. Full Story: Businesses Grow

How Much Time Should I Dedicate To Marketing My Business

Let’s say you spend 20 hours on marketing per week, then you are in the average segment of businesses. Other small businesses spend around 20 hours on marketing every week, which often excludes weekends. For many businesses, this high level of marketing has generated a considerable amount of extra revenue for the company. Full Story: Thrive Global

Content Marketing: Are You Sharing Your BEST Stuff? Here’s How to Know.

You have a blog. You have a website. You have a LinkedIn company page. You have a brand new YouTube channel. You have a Facebook business page. You have an Instagram business profile. You may even have a content marketing plan and marketing strategy being executed. My question for you today is this: Are you sharing your best stuff? Are you really, really sharing your best stuff? Full Story: Business 2 Community

It’s Never Too Early for Marketing Planning

Effectively using data and analytics to improve your marketing planning results. Okay, so you’re just starting to gain some traction on your 2019 initiatives, and feeling good about progress and success. Then the email arrives. It is announcing the beginning of budget season. Full Story: ABA Banking Journal

SOCIAL MEDIA

The Next Big Influencer Platforms and Trends in Social Media Engagement

Although Instagram, YouTube, and Facebook are still the most popular social media platforms according to consumers, it’s important that brands and marketers be aware of the next emerging social media platforms in order to decide where to make investments. Although no one knows what is going to be the next WhatsApp, Instagram, or Snapchat in this highly competitive market for audience’s eyes and ears, some fast-rising platforms are worth watching. Full Story: Marketingprofs

7 Actionable Social Media Tips for Your Web Design and Development Business

Creating and maintaining an active business social media profile is tougher than you may think – at least if you are doing it right. It takes a lot of effort, time, and consistency to achieve a strong social media presence when there are other aspects of your business that require your attention. But, the truth is that most of your clients – both potential and existing – spend a substantial amount of their time online. Full Story: Social Media Explorer

How to Choose the Right Social Media Platform for Your Business

Once you’ve decided to invest in social media marketing, your next key challenge is to decide which platforms you should be focused on. This used to be relatively easy – you started a Facebook Page, set-up a Twitter profile, and then added others over time. But now, things have changed. Instagram is a much bigger consideration, Facebook’s dwindling organic reach means it may be less of a priority, Twitter’s algorithm changes the equation, and LinkedIn’s seeing more traffic. Full Story: Social Media Today

Consumers want to be entertained on social media

Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow. Full Story: PR Daily

SEARCH ENGINE

How to use PPC data to drive more SEO traffic

It’s no surprise that PPC campaigns are great for driving quick results. However, it’s not the only way paid campaigns can bring profit to digital marketers. Integrating your PPC data in your SEO strategy will help you improve your overall performance. Full Story: Search Engine Watch

Google’s Mobile-Friendly Test Doesn’t Follow Robots.txt Rules

Google’s John Mueller recently advised the company’s mobile-friendly test doesn’t follow the rules written in robots.txt files. This topic came up in a Google Webmaster Central hangout where a question was asked about the mobile-friendly test and its relation to crawling and indexing. Full Story: Search Engine Journal

SEO: How Google Reads and Renders JavaScript

JavaScript can improve a shopper’s buying experience, encourage interaction, and even bolster site performance in some cases. But where search engine optimization is concerned, JavaScript requires an extra degree of care. Full Story: Practical Ecommerce

Five SEO Tips For Doubling Site Traffic

If your company’s website traffic is down and you aren’t receiving the visibility you want, chances are that it’s time to reevaluate your site’s search engine optimization (SEO) to help boost your traffic. Full Story: Forbes

MOBILE MARKETING

In-App Messaging added to an award winning mobile marketing automation platform

With the addition of in-app messaging, Kumulos now provides customers with the world’s most advanced mobile marketing automation platform. It’s the only fully integrated platform which lets you manage the technical and commercial performance of mobile apps, all from one platform. Full Story: Business of Apps

Loyalty on Mobile

It’s no surprise that customers expect personalization and a smooth buying experience on their phones. From a marketer’s perspective, providing this to customers is the bare minimum. As a marketing channel, mobile continues to mature. There are certain thresholds still being crossed. For instance, this was the first year that mobile purchases overtook desktop buying on Amazon Prime Day. Full Story: dmnews

Want to Reach Consumers? Text Them, Says Vibes’ U.S. Mobile Consumer Report

Vibes, a mobile marketing leader, today released findings from its annual U.S. Mobile Consumer Report, suggesting that consumers are hungrier than ever for great deals from brands they love, but that the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations. Full Story: PRNewswire

How to bring your B2B mobile strategy up to speed

I’d like to start by addressing why mobile is being underutilized by many B2B organizations, as well as outline the different mobile strategy models available to businesses looking to dive in. Finally, I’ll provide several considerations that B2B businesses need to be aware of when developing their own mobile strategy. Full Story: DigitalCommerce360

DIGITAL SIGNAGE/ SCREEN MEDIA

Why LED Display Solutions Are A Must-Have For Your Business

Digital signage grabs 72 percent more attention than online ads. It is a tool that every industry, be it retail, hospitality, healthcare, technology, education, sports, or corporate environments, are adopting to communicate effectively with consumers. Digital signage has become a go-to marketing tool for businesses. Full Story: Digital Signage Connection

How to Successfully Roll Out Global DOOH Campaigns

Smarter, contextual and dynamic advertising is infiltrating the world of DOOH at a pace, evolving the medium beyond the simple creative efficiency it began with. However, linear campaigns aren’t going anywhere and as DOOH proceeds with its expansion across the world stage, linear creative will continue as the content that drives this growth. Full Story: Grand Visual

EMAIL MARKETING

4 Email Marketing Trends You Need to Know for 2020

Email marketing is making money moves. It constantly adjusts, adapts, and advances with the shifting technology landscape. However, its relevance in the modern marketing stack remains as prevalent as ever. Full Story: Wishpond

Email Marketing: 6 trends To Survive In 2019

The email has become very popular and is considered to be one of the most effective forms of communication. Today almost everyone on the Internet has an email account. In such a case email marketing is a very effective strategy for advertising and promoting the products and services of the companies. Full Story: ADOTAS

E-COMMERCE

Alibaba results beat estimates on cloud, e-commerce growth

China’s Alibaba Group Holding Ltd (BABA.N) reported better-than-expected quarterly revenue and profit on Thursday, aided by growth in its e-commerce and cloud computing businesses. The beats show the company is managing to outperform expectations even as it weathers an increasingly competitive e-commerce industry and a tougher macroeconomic environment. Full Story: Reuters

Amazon launches a new program to donate unsold products from third-party sellers to charity

Amazon  will make it easier and more affordable for its third-party sellers to donate their unwanted excess inventory and returns, rather than having the items sent back or destroyed. The company on Wednesday announced the launch of a new program, Fulfillment by Amazon (FBA) Donations, which will distribute excess and returned products to charitable organizations. Full Story: Techcrunch

PUBLIC RELATIONS

How to Make PR Work For You

I study successful entrepreneur Neil Patel’s insights a lot. His blog posts are great, and I always tend to share them with my colleagues because they provide tons of value. Gary Vee and Seth Godin are two other examples of influential business minds who’ve focused on marketing and made a big name for themselves. Full Story: Entrepreneur

Content Marketing versus PR

Content marketing is showing tremendous growth thanks to its power to enhance customer engagement, increase brand awareness, and create qualified leads. While content marketing has been around for decades, the Internet and social media have propelled its popularity to new highs. Full Story: mybroadband

MARKET RESEARCH

Transparency Market Research: Mobile Payments Security Market On A Big Rise

No one relishes the thought of hackers grabbing up every nickel connected to your Samsung Pay account, or worse, the bank account that’s probably behind it in some way. A new report from Transparency Market Research (TMR) notes that the global payment security software market is not only poised to trend upward, but also see some big changes in the near future. Full Story: Payment Week

AI Will Change Everything About Market Research

The Martech sector has experienced massive growth in the past several years, but over the same period, the market research industry has been in decline. Global revenue was down from a 2014 high of $46.1 billion to $45.8 billion in 2017. But AI is poised to revitalize the market research function, and that will change everything about how market research is conducted and used worldwide. Full Story: AiThority

WEB DEVELOPMENT

Java vs. JavaScript: What’s the Difference?

Everyone assumes that because JavaScript has “Java” in its name they are somehow related. While most programmers groan at this coupling and many even feel that the name confusion is part of a marketing gimmick, the history of the two programming languages did intersect for a brief moment in time during the early days of Netscape. Full Story: Seguetech

6 Web Design Tips to Keep People on Your Website for Longer

Are you looking for ways to reduce your website bounce rate? Want to keep people on your website and engaged for longer? The team from CMS Wire share their tips for success in this infographic. Full Story: Social Media Today

MARKETING AUTOMATION

HOW DO I… INTRODUCE MARKETING AUTOMATION INTO MY BUSINESS?

Marketing automation technology is super-personalised and delivers humanised communications to recipients via email, SMS, direct mail, social and more – in only a couple of simple clicks. But with an extensive portfolio of channels to leverage, and greater opportunities to target through data, getting the most from a lead nurturing campaign can be incredibly difficult for businesses. Full Story: BQ Live

5 Benefits of Using Marketing Automation Tools

Marketing automation is a key component to business success. It has been proven to increase sales productivity and reduce the overall marketing overhead. Research conducted into marketing automation has proven that companies who use marketing automation for prospect nurturing see a large increase in the number of qualified leads. Full Story: PC Tech Magazine

ANALYTICS & BUSINESS INTELLIGENCE

What are Today’s 5 Top Priorities for BI Software Buyers?

With investments in BI and analytics talent and technology on the rise as organizations strive to level up, what are the top priorities driving BI and analytics software purchases? A recent Forrester survey of more than 1,000 respondents who indicated that they either had involvement in their company’s purchase of BI and analytics software in the past 12 months or will do so in the next 12 months provides an interesting look at what’s top of mind for most buyers: Full Story: Microstrategy

Innovations in analytics and BI: The top trends to look out for in 2020

As companies strive for success in the digital age, it’s essential that they keep abreast of the innovation happening in the world of analytics and business intelligence (BI). By understanding the trends that are set to take the ever-evolving field of analytics by storm, organisations can be one step ahead in the race to innovate. Full Story: enterprise-cio.com

BRANDING AND DESIGN

What machine learning and semiotics can reveal about a brand’s values

Brand values and personality define what your brand stands for and the response you want it to evoke. But guess what? Communications from your brand might not always convey the intended personality or be consistent across even a small selection of brand touchpoints. Full Story: Econsultancy

Why is digital branding important?

There’s no getting around it: Today, we live our lives online. We shop, discover things and learn in a digital world. For businesses, a digital presence is no longer a “nice to have” but a “must have.” And that means creating and nurturing a digital brand. Full Story: Accounting Today

VOICE STRATEGIES

HOW VOICE CAN ELEVATE YOUR OMNICHANNEL EXPERIENCE

Retail today is as much about the experience as it is about the physical products. There are many great examples of brands finding unique ways to deepen their engagement with customers, but very few have been successful doing so through voice. Why? Because companies haven’t yet found an authentic way to interact with customers through this medium. Full Story: ARC

Voice tech and the question of trust

Voice technology is becoming more ubiquitous, integrating into tools and services by major corporations, startups, governments, and public sector players. But if these tools are to gain broad public acceptance, these actors will need to demonstrate that they are being used in a trustworthy manner, with respect for human rights. Full Story: World Economic Forum

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