By Integrated Marketing Platform   | August 16, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

8 Important Tips for a Content Marketing Strategy That Works Effectively

No matter what keyword or topic you want information on, the internet is just brimming with a lot of information. Each day, a wide chunk of digital contents is being poured from different sites, publishers, writers, and official sites. Full Story: What Mobile

Digital Marketing Strategies That Shape The Customer Journey

Since the birth of the internet and social media, digital marketing has become one of the biggest focuses of the marketing industry. Where there were once milk carton ads and billboards attempting to reach as many people as possible, there are now teams of marketers analyzing endless data points across websites and social media platforms as they track the customer journey. These teams are creating new digital marketing strategies that revolve around the customer more than ever. Full Story: Broadsuite

8 Content Marketing Strategies to Gain Maximum ROI

Digital marketers and business owners constantly strive to create a powerful online presence. They devise new strategies and campaigns to invade new horizons and reach a wide audience on the internet. And one of the most effective ways to do this is through content marketing. So, it is not surprising that many brands and marketers are investing their time and resources into creating and distributing high-quality content. Full Story: Inspiration Feed

10 Content Marketing Ideas

High-quality content is truly the king. To stand out from the crowd, you need to have some adequate content marketing strategies with you. An effective content marketing strategy can make you attract and retain visitors, and eventually turn them into customers. Full Story: The Next Scoop

Your Marketing Launch Plan Is Missing a Critical Component: Strategy

Some statistics are ubiquitous in marketing circles. Such as the one about half of all new businesses failing within the first five years. (And yes, there is some debate on how true it really is.) But if you think “half” sounds high, there is a failure rate that is even higher. Full Story: CMSWire

Don’t ‘Set and Forget’ Your Marketing Plan. Here’s How to Make It Agile.

Making a marketing plan work in today’s chaotic environment can be overwhelming for any business. Perhaps that’s why half of the 350 small to mid-size businesses OutboundEngine surveyed said they don’t have a marketing plan for 2019. Full Story: Business 2 Community

Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy

Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of information. Google also revealed that twice as many consumers start their research online versus at a dealership. While customers still visit dealerships for test drives and to complete the purchasing process, they are beginning their search online. This means that your strategy for capturing their attention with the use of digital channels is crucial to your overall marketing plan. Full Story: cbtnews

9 MARKETING TIPS FOR BLACK-OWNED SMALL BUSINESSES TO ACCELERATE BUSINESS GROWTH

To increase sales, one of the savviest moves black-owned small businesses can make is to develop a strategic marketing plan. Small business owners who hone their marketing skills and take a multi-pronged approach to growth are much likelier to increase their customer acquisition rates than those with a spray-and-pray approach. Understanding how to optimize your outreach efforts for success is crucial. Full Story: Black Enterprise

SOCIAL MEDIA

Social Media Etiquette: 12 Dos and Don’ts for a Successful Marketing Strategy

Are you looking for ways to improve your social media strategy? Are you just getting started with social media and want to learn the etiquette you should follow? The team from Salesforce share a list of key social selling “dos and don’ts” in this infographic. Full Story: Social Media Today

116 Visual Content Ideas for Your Social Media Marketing Strategy

Are you looking for ways to add more visuals into your social media strategy, but are stuck for ideas on what you should post? Need some inspiration to help you come up with better image and video content? This list of 116 visual content ideas will help. Full Story: Social Media Today

Growing traffic through social media marketing for small business owners

If you are a small business owner, you always look for new ways to attract more business. One of the most effective and proven ways to grow your customer base and your reach is through social media. It provides ways to engage with existing customers and to create meaningful conversations with the new ones. Full Story: e27

45+ Most Relevant Social Media Marketing Statistics of 2019

If the past few years of social media marketing statistics and trends have proven anything, it’s that these platforms aren’t slowing down. In fact, with the increased use of smartphones all around the world, investment in social media advertising is at a record-high in 2019. This shift towards mobile is key for marketing spending, since it is harder, or in some cases even impossible, to use ad-blocking software on these systems. Full Story: SmallBizGenius

SEARCH ENGINE

Why White Hat SEO is No Longer a Thing

Some in the SEO industry promote themselves as white hat. It means they are ethical. Those same SEOs posit that black hat SEOs are the bad guys. Turns out that black and white hat thing is not as black and white as we’ve been led to believe. Full Story: Search Engine Journal

How one in-house SEO team is taking on industry incumbents

Gaining traction over established competitors that have more resources, staff and longer online track records is a tall order for any up-and-comer. Looking to improve its organic search visibility against well-funded competitors, HomeToGo, which bills itself as the “world’s largest vacation rental search engine” with more than 17 million listings, developed a content strategy for audiences in target markets. Full Story: Search Engine Land

Google Suggests That The Average Googler Isn’t Interested In SEO

How can anyone not be interested in SEO or how Google search ranks pages? Especially, how can someone working at Google, a company that ranks web pages for a living, not be interested in how it works. But John Mueller from Google said on Twitter “You’re over-estimating the interest of average Googlers in SEO :-). There’s a lot that needs to be done at a company like Google.” Full Story: Search Engine Roundtable

Why SEO Isn’t Enough

It is now increasingly important to combine a mixture of paid and organic search into campaigns, including deep-click navigation. It’s not in Google’s interest financially to focus on building out organic search, although the company does support SEO through the ability to search for airline flights, hotels, restaurants and other locations on its search engine. Now you see playable podcasts. Full Story: MediaPost Communications

MOBILE MARKETING

Why Mobile Marketing Can Be Big For Your Business, And How To Use It

When it comes to marketing, brands always want to know what’s new and what’s next. One of the questions I’m asked most frequently is: “What should we be doing (or thinking about doing) to reach our customers?” Full Story: Forbes

Facebook is readying a dark mode for its mobile app

If there is one thing 2019 will be known for, it is the proliferation of dark mode. This year, we’ve seen Google update several of its apps to include a dark mode, Android Q is slated to have a native dark mode, and even iOS is getting a dark mode with iOS 13. Full Story: Android Central

Key Elements of an Amazing Mobile App

App development is a tool many businesses have adopted to increase access within a market and reach a larger target audience. While it is one thing to understand the need of an application, it is also important to have a good grasp on why it is important and the key factors that will help you develop a successful application. Full Story: Business.com

The Importance of Mobile Access: How It Creates the Edge for Business Owners and Entrepreneurs

There are billions of people who use the internet all over the world every single day, and many of them access it through their mobile devices.The Pew Research Center reports that nearly 8 out of 10 Americans engage in online shopping. With so many people searching online for the best goods and services, it only makes sense that a business is prepared for the process to capitalize off of it. Full Story: The Merkle Hash

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital-Out-Of-Home (DOOH) Market Emerging Trends and Technology 2019 to 2025

“Global ​Digital-Out-Of-Home (DOOH) Market Report 2019-2025” helps the clients to take business decisions and to understand strategies of major players in the industry. The report also calls for market – driven results deriving feasibility studies for client needs. Full Story: ScoopJunction

Rolling out the DOOH: emerging opportunities and challenges in Asia

Dense populations, growing competition and rapid infrastructure growth… there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges. Full Story: Campaign Asia-Pacific

EMAIL MARKETING

Maximize Deliverability and Security to Optimize Email Marketing

Consumers will spend $4.9 trillion a year on e-commerce by 2021, and retailers are optimizing their sales and marketing for the online consumer. This means prioritizing digital sales drivers like email, a tried-and-true favorite. But first, brands need to ensure they’re following email marketing best practices to better ensure deliverability. Why? Solid deliverability means more consumers reached and more potential sales. Full Story: Total Retail

How to Master Email Marketing in 2019

Email marketing is one of the first things business owners think about when creating a website. It’s not hard to imagine why they feel this way. Marketers use email every single day to reach out to their audience to build trust, educate, and convert. Some would argue that it’s much more difficult to navigate customers through a sales funnel without email communication. Full Story: Business 2 Community

E-COMMERCE

Useful (and Useless) Mobile Ecommerce Metrics

It’s easy to become overwhelmed by the sheer volume of web analytics data for ecommerce. In my experience, there are a few “cuts” of data that matter more for mobile than for desktop. Conversely, there are a handful of traditional metrics from desktops that are not as important on mobile or potentially difficult to optimize. Full Story: Practical Ecommerce

13 Ecommerce Holiday Marketing Tips to Implement Now!

$123 billion. According to Statista, that was the total value of all the US sales made by ecommerce businesses during the 2018 holiday season. For context, that’s roughly 18% higher than the nominal GDP of Ecuador. If the holiday season ecommerce market in the US were its own country, it would be the 57th biggest economy in the world. Full Story: Business 2 Community

PUBLIC RELATIONS

How to Career Jump from Journalism to Public Relations

Journalism remains one of the most volatile careers due to industry mergers, political attacks, and the gutting of resources to maximize profits. Earlier this month, GateHouse Media announced an incorporation with Gannett and CBS combining its assets with Viacom, withering away an already sparse news ownership scene. The Pew Research Center reported a 25 percent decline in newsroom employment from 2008 to 2018, the majority of that having to do with the sales, mergers and closings of newsrooms. While an important and exciting job,  the pressures and layoffs are too numerous and frequent for some to stay in the industry. Full Story: PR News

4 Ways Visuals Can Make Your PR Pitch a Success

In this fast-paced world of information, it’s vital to stick out, but getting eyeballs on your content takes a certain level of skill or budget. Visuals are going to be a huge component to any successful PR strategy, and below are some ideas worth considering for your next campaign. Full Story: Entrepreneur

MARKET RESEARCH

A 7-Step Market Research Process for Guaranteed Success

The success of market research in particular relies on a lot of different variables, and one very important factor is the process that researchers take. The research process can have one of two results, it can either be successful and provide the insights that a researcher needs, or it can fail and not provide any actionable insights whatsoever. This process, if designed and implemented well, can help secure a lot of variables that might have otherwise made your research take a turn for the worst. Full Story: blog.flexmr.net

WEB DEVELOPMENT

The Benefits of WordPress Multisite for your Web Development Project

Sometimes a web project requires room for growth. You might have a large amount of content which requires careful differentiation and organisation; a website which needs to serve a range of different customers or territories; or maybe a selection of brands which all need to co-exist whilst retaining their own identity. Full Story: Coast Digital

Why industrial websites benefit from WordPress web development

Whether an industrial website needs to be updated or constructed, there are a number of reasons to rely on WordPress web development. By choosing the right content management system and the top software companies, a business position themselves for greater levels of success. Once the top software companies have been selected, it is time to take a closer look at the foundation that is being set. Full Story: Best in Australia

MARKETING AUTOMATION

The Benefits of WordPress Multisite for your Web Development Project

Sometimes a web project requires room for growth. You might have a large amount of content which requires careful differentiation and organisation; a website which needs to serve a range of different customers or territories; or maybe a selection of brands which all need to co-exist whilst retaining their own identity. Full Story: Coast Digital

Why industrial websites benefit from WordPress web development

Whether an industrial website needs to be updated or constructed, there are a number of reasons to rely on WordPress web development. By choosing the right content management system and the top software companies, a business position themselves for greater levels of success. Once the top software companies have been selected, it is time to take a closer look at the foundation that is being set. Full Story: Best in Australia

ANALYTICS & BUSINESS INTELLIGENCE

Mindset Matters: Strengthening Business Intelligence Through The Disability Narrative

To truly move the conversation forward and embrace the disability narrative as a tool for leadership and business strategy it is critical to have a greater awareness of where we are now in terms of re-contextualizing its meaning and giving it a new set of values that it has never been associated with before. Full Story: Forbes

The Current State of Business Intelligence and Analytics (VIDEO)

In a presentation at Data Summit 2019, Athena IT Solutions managing partner Richard Sherman discussed the four prevalent states of data analytics and BI today. For  many reasons, we’re in these four states, said Sherman. Full Story: Database Trends and Applications

BRANDING AND DESIGN

Video marketing trends CMOs need to know

There’s a lot of pressure on marketing decision-makers to jump on the latest innovations and video marketing trends. And sometimes that pays off. But sometimes new tech is like a square peg in a round hole for your business – and once the novelty has worn off, you realize that you’ve blown your budget on something that didn’t bring a return on your investment and that’s awkward. Full Story: ClickZ

How Branding Can Solidify Your Business’s Image

Even if you are still about half a kilometer away, when you see that distinctive curvy M in a red background, you know immediately what that is—McDonald’s. Every business wants to have that distinctive brand even from far away or even if people just get a glimpse of it after a second. That’s exactly what a branding company does: It helps create the business’s brand that makes it unique and separate from its competitors. Full Story: ChartAttack

VOICE STRATEGIES

How Retailers Can Optimize Their Online Presence for Voice Search

With the growth of voice search and the media buzz surrounding it, it can be a challenge to separate the truth from the hype. All of the biggest brands have a hand in the market, and they all want you to use their voice search service, be it Alexa, Cortana, Siri, Bixby, or Google Assistant. Full Story: Total Retail

33% of People Are Now Using Voice Assistants Regularly

In a new report, eMarketer declares the use of voice assistants has reached a “critical mass.” Voice assistant use in 2019 is up 9.5% over last year. By comparison, the use of voice assistants grey 27% in 2018 and 24% in 2017. So voice assistant use is still growing, but at a more modest pace than in previous years. Full Story: Search Engine Journal

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