By Integrated Marketing Platform   | August 06, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

4 easy ways to refresh your marketing strategy during the summer

While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is opportunity in every season. Most importantly, it doesn’t have to be a grand gesture or event. Small changes and tweaks can make a world of difference to ensure you gain a competitive edge. As we approach the end summer, it’s never been a better time to refresh your marketing strategy through testing as you gear up for the holiday season. Full Story: Marketing Land

Marketing Is No Longer All About The Product; It’s About People

When you see an advertisement on Instagram, make a mental note of the things you actually see. More likely than not, people, not the product, are the central focus of the advertisement — people sitting around in casual yet fashionable clothing laughing in warm weather, people cooking easy-to-prepare meals from meal kit delivery services talking about how healthy they are and people wearing sleek headphones that perfectly coordinate with their outfits. The product almost seems to take a backseat in marketing promotions. Full Story: Forbes

7 strategies to grow your B2B ecommerce business

Like most things internet-related, the ecommerce industry is growing at a rapid rate. B2B ecommerce, in particular, is flourishing. According to a report from Forrester Research, B2B ecommerce sales in the United States hit $1 trillion in 2018 and are expected to grow at a rate of 10% over the next five years. Full Story: DigitalCommerce360

A BEGINNER’S GUIDE TO GETTING EXPERIENTIAL MARKETING RIGHT

As our lives—and most of marketing—become more and more digitally based, the role of the physical experience is elevated as a vital way to connect in an emotionally authentic manner. Beyond traditional retail, most of a brand’s physical interactions have taken place at large, multi-brand tentpole events such as SXSW and Coachella, or in the form of a pop-up store. Full Story: AdAge.com

Internal Marketing: What It Means And Why It’s Important

When we think of marketing, advertising and branding — creating awareness in the minds of our target audience — come to mind first. There is another important audience that marketing often overlooks: The one inside your own offices. Full Story: Forbes

Consumer Marketing Tactics that Separate the Good from the Bad

There are a number of marketing tactics that brands can take advantage of to drive sales and attract consumers. However, not all marketing strategies are equal, and in this age of digital transformation it’s worth discussing the tactics worth investing in. As consumers become increasingly mobile, it’s possible to incorporate age-old tactics with new means of delivery. The fundamentals of marketing are still very much relevant; content is still king, however, how we consumer it is changing, and so are the messages we create. Full Story: Customer Think

The keys to a successful holiday search marketing plan

This year Thanksgiving falls on Nov. 28, making the holiday shopping season six days shorter than it was last year. Fewer shopping days coupled with more merchants selling online means retailers are likely to face intense competition. To discuss how retailers can rise above the competition and succeed during this peak season, Internet Retailer interviewed Udayan Bose, CEO of NetElixir, a retail search marketing agency. Full Story: DigitalCommerce360

SOCIAL MEDIA

3 Traits of Successful Social Media Video Marketing Efforts in 2019

The value of social media video marketing is pretty obvious these days. In fact, a report from Wibbitz found that providing video ROI was the least difficult challenge facing social video marketers. Instead, the challenges of effective social video marketing have more to do with how brands approach video creation. Full Story: Skyword

Eight Effective Tips For Marketing Through Instagram

With over 1 billion monthly users and more than 500 million daily users, Instagram is now the second most engaged social platform after Facebook. The photo-sharing app reached the 1 billion mark at the end of 2018, overtaking Twitter by three times, and it is now trailing apps like WhatsApp and Facebook at a close pace. Full Story: Forbes

16 social media updates for marketers in 2019… so far

Social media is a living organism. Things change all the time. They change in response to developers’ ideas, user requests, scandals, politics and the rise of social awareness. People behind social media networks never sleep. They test new features, algorithms, ads and designs. They are doing their best to keep you attached to your phone, even though one would assume it’s literally impossible to spend more time on social media than we do already. Full Story: Marketing Land

Social Media Marketing – How to Protect the IP Rights of your Company’s Greatest Asset

Social media has dramatically changed the way companies brand and market themselves to the public. Companies of all sizes use social media as the primary line of communication to their customers and the general public. In recent years, savvy businesses have spent anywhere from hundreds to millions of dollars employing influencers (people who have a large social media following, aka social media famous) to influence their followers to purchase their respective companies’ products and services. Full Story: JD Supra

SEARCH ENGINE

10 Best Readability Tools to Check Your SEO Content

In fact, details like these can mean the difference between a No. 1 ranking (or answer box!) vs. content that doesn’t even make it on Page 1 of the search results. Competitive content writers will use every tool at their disposal as they create content. Full Story: Search Engine Journal

SEO Tips When URLs Differ for Mobile and Desktop

If you still have a separate mobile ecommerce site, meaning that you have different URLs for mobile and desktop, your search engine optimization requires extra effort. Thanks to Google’s mobile-first index — which ranks your desktop and mobile sites based on signals from your mobile site — implementing special annotation metadata and redirects is more important than ever. Full Story: Practical Ecommerce

An Advanced SEO Guide to Top Rankings on Amazon

Amazon optimization is more than just listing optimization. Listing and sales optimization on Amazon isn’t always intuitive, especially if you come from a Google SEO background. While both Amazon and Google are primarily powered through search, what they value for organic ranking is strikingly different. Full Story: Search Engine Journal

Google Search Team Stricter With Google’s Internal SEO Team

John Mueller from Google said that the Google search team is very strict with Google’s internal SEO team. He said on Reddit “I imagine the SEO team at Google has a pretty hard time comparatively, given how strictly we separate the rest of search from their side.” Full Story: Search Engine Roundtable

MOBILE MARKETING

5 Mobile ERPs That Will Increase the Flexibility of Your Business

If there’s a single hallmark of ERP software, it’s efficiency. Streamlining processes into a unified, automation-driven system presents countless benefits for all kinds of businesses. But in the midst of all that efficiency talk is one of ERPs’ most undervalued benefits: flexibility. Full Story: Software Advice

Apple is buying Intel’s mobile chip business

While some of technology’s other giants were getting ready to extol the virtues of their cloud-computing businesses, Apple decided it was a prime moment to announce that it had just purchased a large chunk of Intel. Full Story: Quartz

Automate & Optimize the Workforce: How Mobile Apps are Solving the Challenge

In a digital world that has now become increasingly mobilized, large and small-scale enterprises propel to have internal applications for their business to have workforce automation which leads to increased productivity. Mobile Applications proves to be an asset as it helps to improve the overall workflow by optimizing their business processes. Full Story: Business 2 Community

Apple introduces mobile credit card in US but Australia will have to wait

The Apple credit card designed primarily for mobile use is here. Some iPhone users who requested a notification about Apple Card will get invites on Tuesday to apply through Apple’s Wallet app. The company plans to expand sign-ups more broadly in the coming weeks. Full Story: 7NEWS

DIGITAL SIGNAGE/ SCREEN MEDIA

First Isn’t Always Best

The digital signage industry is changing at a dramatic pace. As it does, some technologies live up to their promise and others don’t. Many new technologies reshaped the industry soon after their introduction, while others have gone the way of the Betamax video player. Full Story: Digital Signage Today

LPFLEX sets up hi-tech studio

Global digital signage and retail branding company, LPFLEX International, opens a state-of-the-art Innovative Studio at their 85000 square feet facility at Dubai Industrial City (DIC). The facility is close to the Dubai Expo 2020 location and the Al Maktoum International Airport. Full Story: Retail & Leisure International

EMAIL MARKETING

How to utilize email marketing campaigns to boost your ROI

It’s all about Return On Investment (ROI) nowadays (if indeed it hasn’t always been), but the rules of the game have changed. While not so long ago aggressive advertisements bombarding TV screens were all the rage, today email campaigns rule supreme. Full Story: TechGenyz

How to Execute Effective Email List Management

Creating an email list is no longer a rocket science. All you need is the right resources and right tactics. At the first thought, it may seem exhausting to make an email list, but eventually when you see your subscriber list grow, you will be more than grateful. So many marketers choose to purchase email lists as a quick option to meet the list growth needs. That’s not even an option if you want to have a competent email marketing strategy. Full Story: Business 2 Community

E-COMMERCE

How to develop your eCommerce checkout to maximize conversions

When you manage an eCommerce store it’s crucial that your checkout process is optimized to ensure that the maximum number of people on your website are converted into paying customers. In this post, we’ve explained the ways that web designers and developers can maximize checkout conversion rates and minimize cart abandonment. Full Story: BestTechie

How to Scale an E-commerce Business

Despite being split into almost 50 different nations, Europe is among the best places in the world for doing ecommerce. According to a recent study, European cross-border ecommerce rose by 13 percent in the past year and accounts for transactions worth about €137 billion in 2018, representing a share of nearly 23 percent of total European ecommerce. Full Story: Entrepreneur

PUBLIC RELATIONS

Five ways to handle a public relations crisis

Any brand or company goes through some kind of public relation crisis at one point or another. And when you are faced with a crisis, it is important to measure the risk of damage and respond cautiously. Full Story: Media Update

Ensure you integrate your PR

While today’s marketing focus tends to be fixated on the digital activities (Web presence, SEO, blogging and social media), public relations needs to be integrated. Why? Because PR is the area of marketing that is focused on how a company communicates and relates to the market. While marketing is focused on reaching your target audience, PR is the process of building mutually beneficial relationships, not only with customers but also with partners, employees and shareholders. Full Story: Wicked Local Medford

MARKET RESEARCH

10 Questions You Must Ask Before Buying a Business

Andrew Cagnetta bought his first business — a pasta shop in Wethersfield, Conn. — at age 25 and quickly realized he hadn’t done his homework thoroughly enough. Although he stuck to the shop’s original recipes and products, customers began complaining that the recipes had changed. Sales declined, and in less than two years, Cagnetta and his cousin, the co-owner, ended up selling the store. Full Story: Entrepreneur

How to Use Instagram for Marketing research?

Instagram, an application where you can stay connected with the World by sharing your high-quality photographs and by looking at other’s stunning photos, has a lot of uses. Using Instagram regularly can turn the growth of the business you own over its head, and you can see such great benefits. Full Story: Times Square Chronicles

WEB DEVELOPMENT

Who Is Missing On Your Website?

If you imagine where your business would be without the internet, you can see the power of the web. It allows you to be visible to the world without ever stepping out of your office. But it means your website must stand-in for you when you aren’t there. Full Story: Business 2 Community

The rise of the smart site: How web design is driving business growth

Entitled ‘The rise of the smart site’, the report demonstrates how your website can act as your most powerful business development manager, if harnessed and optimised correctly as part of a wider web strategy. Full Story: Netimperative

MARKETING AUTOMATION

Customer Data Platforms: The Next Evolutionary Step for Marketing Automation

For the past couple of years, customer data platforms (CDPs) have been all the rage. Custom or off the shelf, these newish shiny software packages aim to break silos, consolidate data, target, personalize, and sell like never before. CDPs are supposed to grant full control over multi-touch interaction data pulled from various sources and channels, feed information to external systems, and integrate tools for analysis, prediction, and personalization. Full Story: Destination CRM

All Together Now: The Seven Keys to Marketing Automation Success

Before considering Marketing Automation, let’s first talk about your customers and how well you know them. Do you know why and how they became customers in the first place? What other competitors did they consider when starting their research process? When was the last time you spoke with them? Full Story: MarTech Series

ANALYTICS & BUSINESS INTELLIGENCE

New Era of Business Intelligence Belongs to AI ML and Data Analytics

Going by the current trends in the industry, both Business Intelligence (BI) and Data Analytics have a key role to play in the economy. The combination of BI and Data Analytics is a massive force driving the transformation of all businesses today. Full Story: AiThority

Business intelligence company relocates to support growth

Supporting clients across a range of sectors, including law, pharma and finance, Circyl delivers tailored IT solutions that analyse data and boost collaboration and operational efficiency. “Businesses of all sizes, from smaller alternative lenders to global pharmaceutical companies, are beginning to recognise the importance of harnessing data, transforming masses of information into important insights. Full Story: The Business Desk

BRANDING AND DESIGN

Branding Isn’t About You

When you’re defining your brand, it can be easy to get wrapped up in yourself. Branding is inherently self-centered as you craft your mission, vision, values, brand personality, aesthetic and voice — but remember that you’re not creating a brand for your own entertainment or ego. You’re doing it for your customers, staff, company culture and, ultimately, your business growth. Full Story: Forbes

The 4 biggest mistakes new businesses make when it comes to branding

Businesses jump to design, before analysing the business. What makes your product / service different, what’s your target audience, positioning relative to competitors, brand values that are actually used for hiring and performance rather than pretty words that hang on a wall, messaging, and brand architecture, which is really key if you plan on selling your business in the future. Full Story: image.ie

VOICE STRATEGIES

Harnessing The Power Of Inclusive Voice In Your Organization

Diversity and inclusion initiatives have become increasingly important within organizations in recent years, and rightly so. From my perspective, this trend has been largely driven by employees, who want to work in settings where they can be exposed to a wide variety of people and ideas. Full Story: Forbes

Amazon is Rolling Out New Ad Products for Marketers to Promote Alexa Skills

Amazon forbids ads within most Alexa skills, but it now plans to sell ads that enable marketers to promote their skills through Amazon’s advertising channels. New materials distributed today to marketing agencies include familiar information about identifying Alexa skill opportunities, choosing invocation names, and designing successful voice solutions. Full Story: Voicebot.ai

Contact us...

Follow us to receive daily insights!