By Integrated Marketing Platform   | August 07, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

15 Ways To Make Your Ad Campaigns More Authentically Diverse

As society becomes more focused on diversity, audiences expect to see that diversity reflected in marketing and ad campaigns. That’s why many modern companies are selecting more diverse models and stories for their ad campaigns. However, it can be difficult to incorporate diversity in a way that feels authentic, rather than a forced reply to a growing demand. Full Story: Forbes

How to Market Like a Big Business, Even With a Small Budget

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. Full Story: Entrepreneur

How To Bridge The Gap Between Misaligned Sales And Marketing Teams

Sales and marketing leaders are often faced with the misalignment that can exist between the marketing and sales functions. Marketing teams get anxious about the money they spend to drive leads to the sales team, and sales executives are focused on their sales pipeline. If marketing is unable to demonstrate a return on investment on their spend, the company may challenge the spend itself. Full Story: Forbes

5 Steps To Begin Successful Industrial Marketing

Inbound marketing drives customers to your business’ products and services through a coordinated strategy of design, content, social media, and SEO tactics. Most manufacturing and industrial companies may think that inbound marketing is something that would be more suited toward consumer goods and B2C rather than the industry space. Full Story: ThomasNet News

Five key tips to drive value from content and martech experimentation

Customer behaviour changes every month, every week and every hour. If brands want to prosper, they need to move at the same speed. The most successful digital companies are using experimentation to make this a reality. Full Story: Marketing Tech

Content Is Customer Success

Discussions whirl around how the company can squeeze more out of every keystroke. More clicks, more traffic, more lift. Amidst the campaigns, targeting, and email blasts, we see that a war is being waged, and the customer is losing ground. Full Story: Entrepreneur

Epic Fail of Customer Journey Marketing

Buzz about customer journey mapping (CJM) abounds. It’s everywhere. You’ve probably seen dozens of CJM articles and received CJM webinar invites this week. But is CJM living up to its hype? That’s a good question. But let’s ask another that gets to the heart of the issue: Is your organization seeing bona fide, measurable benefits from your CJM activities? Full Story: Business 2 Community

5 Benefits of Content Personalization for B2B Marketers

There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing. In fact, 87% of consumers say that personalized content impacts their perception of a brand. Full Story: Business 2 Community

SOCIAL MEDIA

How to Create a Social Media Management Plan That Produces Results

If you’re like many business owners, you’re currently using social media with no formal management plan in place. If you’re like many business owners, you’re currently using social media with no formal management plan in place. Full Story: Social Media Today

Use This Simple Technique for a 25 Percent Conversion Rate Boost for Your Facebook and Instagram Campaigns

Facebook campaign optimization is an ongoing process, and you’re never done. But there may be a quick win you’re not aware of: targeting mobile users only when they’re on Wi-Fi. I’ve done this with several of my clients and seen conversion rates increase by up to 25 percent. Here’s why: Full Story: Entrepreneur

Five Social Media Tips For Your Brand To Implement In 2019

Social media is continually changing and expanding in the blink of an eye. If you had a prosperous social strategy last year, it might not bring you as many good results this year. The noise across social media platforms is a lot louder in 2019. Full Story: Forbes

How to Make Money Through Social Media

In this video, Entrepreneur Network partner Andrew Medal sits with Branden Hampton — a content, engagement and branding expert who helps individuals and brands maximize their online presence and brand equity — in Los Angeles to discuss how working with the Kardashians has influenced his work. Full Story: Entrepreneur

SEARCH ENGINE

5 Totally Legal Ways to Spy on Competitors, Baby

Unlike observing the marketing strategies of random companies or CMOs that have nothing to do with the dynamics of your own industry, you’d do better, of course, to observe your direct or indirect competitors. Their marketing tactics have context, relevance, and a strong connection to your own interests. Plus, your competitors by nature are targeting your ideal demographics, and that means there are loads of relevant things you can learn regarding your audience. Full Story: Business 2 Community

Six SEO Tips To Make Your Videos More Discoverable

You understand the power of content marketing in attracting and retaining customers. You already have your YouTube channel up and running, and you have some truly great content on there, but your videos aren’t getting enough engagement. Sound relatable? This is what nearly 3 in 5 of companies who engage in content marketing face, and it makes them question whether their investment in the video was truly worth it. Full Story: Entrepreneur

6 Things You Must Do to Optimize Google My Business

Congratulations! If you followed our previous post you know how to create your Google My Business profile. But now there’s more to do to make sure that you appear in Google searches when it matters most. You see, consumers live in micro-moments. A micro-moment is a split-second in time when a consumer needs to know, go, do, or buy. Full Story: Business 2 Community

Five SEO Tips For Doubling Site Traffic

If your company’s website traffic is down and you aren’t receiving the visibility you want, chances are that it’s time to reevaluate your site’s search engine optimization (SEO) to help boost your traffic. Full Story: Forbes

MOBILE MARKETING

Facebook Changing Its Mobile Ad Format

On August 19, 2019 Facebook will be changing the text and aspect ratios on its Mobile News Feed. This will compress the News Feed ads to “match the look and feel of the new Facebook design introduced earlier this year.” Facebook announced the new F5 design for the Facebook App at F8, the annual conference about future technology that Facebook holds every year. Full Story: Business 2 Community

In-app messaging vs push notifications: What’s the difference for mobile marketers?

In-app messaging is something that mobile marketers are talking about more frequently. But, for those who are continually seeking to improve their app marketing, they might think that push notifications are sufficient for their marketing strategy. Full Story: Mobile Marketing Magazine

Mobile continues to drive growth in European digital advertising

Where does mobile advertising fit into this picture? Mobile advertising first made a truly significant impact on the digital advertising market back in 2013, when it accounted for a double-digit share of digital spend for the first time. By 2017, mobile was one of the key drivers behind growth in display spend. Full Story: Mobile Marketing Magazine

Want to Reach Consumers? Text Them, Says Vibes’ US Mobile Consumer Report

Vibes, a mobile marketing leader, released findings from its annual US Mobile Consumer Report, suggesting that consumers are hungrier than ever for great deals from brands they love, but that the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations. Full Story: MarTech Series

DIGITAL SIGNAGE/ SCREEN MEDIA

DOOH market to grow by 11%

The DOOH advertising market is expected to grow at a compound annual growth rate of 11% from 2019 to 2024, according to a report entitled “Digital Out of Home Market-Growth, Trends and Forecast (2019-2024)” by ResearchAndMarkets. Full Story: Digital Signage Today

Technologies Impacting the Future of Digital Signage

Samsung’s SoC digital signage solution is one of many new innovations changing how newer LED and LCD displays are designed and integrated in the channel. Along with anticipated higher resolutions, bigger screen real estate, and interactivity, there is now talk of everything from the integration of artificial intelligence and the networking possibilities that 5G will open up for digital signage applications in the near future. Full Story: Audio Visual News Network

EMAIL MARKETING

Guide to Email Marketing

As a result, it’s getting harder and harder to reach prospective or even current customers with traditional marketing tactics. Email marketing allows companies to access, convert, and nurture customers who don’t answer their phone and don’t pay attention to billboards or the daily onslaught of digital ads.

How to Use Video in Your Email Marketing

Millions of people around the world are watching YouTube every day. Wouldn’t it be awesome if your emails had that kind of engagement? Well, they can. By simply adding video into your email marketing, you can turn those boring messages of yours into entertaining experiences for subscribers.. Full Story: Entrepreneur

E-COMMERCE

This Tool Helps You Better Understand Your Site’s Visitors

Your online shop is where you show off the products and services you’ve worked on as an entrepreneur. Completing your site pages is a huge accomplishment. However, sometimes when you’ve worked on a project for a while, you and your team can develop tunnel vision about how a customer might view and use your site. Full Story: Entrepreneur

A Beginner’s Guide to Pricing Your Items on eBay

If you’re selling on eBay for the first time, setting up new listings and optimizing them for sales can be a daunting task. Product images have to be attractive and stand out, and your descriptions have to speak to the solutions and benefits that matter to your audience. On top of that, your pricing has to be competitive so that your products have a fair chance of selling. Full Story: Business 2 Community

PUBLIC RELATIONS

Revisiting the Top PR Trends for 2019

At the close of 2018 experts and pundits put forth their projections for what would be the top PR trends for 2019. Now that we’re halfway through the year, we thought we’d look back at those predictions to see how well they’ve played out. Were they right? Full Story: Business 2 Community

4 Tips for Hiring the Right PR Agency

Regardless of what stage you’re at with your business, you need to attract and retain customers from key markets and demographic groups to ensure continued success. Working with an experienced public relations firm can be a great first step. Full Story: Entrepreneur

MARKET RESEARCH

2019 ABM Market Research Report: New Original Research for B2B Marketing Leaders

The adoption of Account Based Marketing continues to rise. But, what do the best B2B organizations do to find success with ABM? Where do companies struggle most? Who, internally, owns ABM? The answers are here in the 2019 ABM Market Research Report. Full Story: Business 2 Community

A More Authentic Approach To Marketing With Journalistic Research

There are a ton of tips out there about how to apply journalistic skills to marketing. Most focus on telling a better story. But there’s more to it than that. I’m talking about journalistic research. Full Story: Forbes

WEB DEVELOPMENT

7 Skills Every SaaS Provider Needs to Develop a Great Website

There are so many platforms out there that claim you can use them to build a high-quality website with no prior knowledge of how to do so. Sure, you can use Squarespace or GoDaddy to claim a small amount of space on the world wide web. But will you be able to convert leads through that website? Probably not. Full Story: Business 2 Community

70 Web Design and Development Terms We Wish You Knew

In Part One of this two-part post, we gave you some definitions and comments for terms we use here every day. I broke it into two parts because it was getting really freakin long. So, please check out Part One when you have a chance. In the meantime, here is the rest of our list of Web Design and Development terms we wish you knew… Full Story: Business 2 Community

MARKETING AUTOMATION

Your AI Efforts Won’t Succeed Unless They Benefit Employees

Automation and AI are often perceived by companies that leverage them as an important source of labor productivity. Many workers in such companies, however, tend to see the adoption of these and other technologies as putting their jobs in jeopardy or creating more stressful workplaces. Full Story: Harvard Business Review

Using AI and Data to Improve Employee Engagement

Much was at stake—the unhappy employees included engineers with specialized skills and who would be difficult to replace. Microsoft had to figure out why employees were unhappy. So it sought data to explain the reasons for the dissatisfaction. Full Story: SHRM

ANALYTICS & BUSINESS INTELLIGENCE

How Business Intelligence Can Impact Your Profitability

Both independent restaurants and franchises struggle with significant data management issues, including failures to communicate between systems and faulty communication channels between those running the floor and those running the books. Full Story: Restaurant Dive

The direction of business intelligence is changing to forward

Data analysis — and the technology that fuels it — has long been rear-facing, looking back at what already happened. But the next wave of BI platforms will not simply examine what’s already happened to hopefully reveal why; based on the intelligence it’s gathered, it will be able to look forward to predict what will happen next, according to analysts and industry insiders. Full Story: Techtarget

BRANDING AND DESIGN

When Your Logo Is Awesome But Your Message Is Meh

The other day I was having a chat with a cool lady who’s the marketing director of a business opening a location in my town. In the course of our conversation, she said, “You know, our visual branding is great. I love our logo and our colors. But I think our message could be stronger.” (The business is in a competitive sector with deep brand loyalty – they’re going to need a strong message to attract customers). Full Story: Business 2 Community

Top 8 Ideas to Improve Your Brand Initiatives Through Marketing Efforts

You have the vision in your mind: what your brand stands for, its personality, what it promises to customers. But despite your best marketing efforts, sometimes brand initiatives don’t quite deliver your glorious vision. It’s probably time to re-evaluate your core brand identity, a practice you should actually do fairly often. Assess the what, why and how of your business to identify your purpose and what sets it apart from your competitors (which also requires some research of the competition). Full Story: Business 2 Community

VOICE STRATEGIES

Alexa, what’s the latest on voice payments?

Virtual assistants, whether on our smartphones such as Apple’s Siri or in our smart home speakers such as Amazon’s Alexa, have made a full-scale invasion of consumers’ lives with the hope that they will improve them. Full Story: PaymentsSource

How Chatbots and Voice Assistants Will Be Affected by Data Privacy Laws

Over 2 billion people use Facebook Messenger, Google Assistant and Amazon Echo, enabling brands to communicate directly with them and deliver highly relevant, personalized content. But while chatbots and virtual assistants offer many benefits, they also create business, legal and ethical challenges. Cambridge Analytica and the General Data Protection Regulation (GDPR) have added such challenges to the landscape. Full Story: Adweek

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