By Integrated Marketing Platform   | August 08, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Striving for Video Content Marketing Success? Here Are the Key Metrics to Measure

Video marketing is taking off in a big way. According to a survey shared by HubSpot, 87 percent of brands are anticipated to use video content marketing in 2019—up from 63 percent just two years ago. But just because everybody’s doing it, doesn’t mean it’s easy to convince stakeholders to embrace moving pictures in your existing strategy. Full Story: The Content Standard by Skyword

Inbound marketing versus traditional marketing

The rise of social media has given way to a marketing strategy called inbound marketing. But does the rise of inbound marketing mean that traditional marketing is out the window? How do these marketing strategies work, what’s the difference and which is the best? Full Story: Media Update

Seven Reasons Why Your Multicultural Marketing Plans Didn’t Work

When I sit down with marketers who claim their multicultural marketing efforts didn’t work, I try to dissect the underlying reasons of this potential failure and curious enough, most marketers don’t even know these reasons themselves. In this article, I am focusing on my experience comparing what separates successful from unsuccessful multicultural marketing programs. Full Story: Forbes

10 Tips to Build a Strong Foundation for your New Business

Every business requires a strong foundation. From your website and business plan to your online marketing efforts, it’s important to have many of these elements in place early on. If you’re thinking about starting a business or have recently jumped into the world of entrepreneurship, check out these tips from members of the online small business community. Full Story: Small Business Trends

HOW TO CONTINUE MARKETING SUCCESSFULLY AFTER THE SALE

It’s harder than you think to find definitive proof that retaining a customer is cheaper than acquiring one. The ratio many pundits lean upon is 6:1 in favor of retention, but we dare you to find that research. Full Story: AdAge.com

Five steps to make your marketing team more agile

A recent study carried out by Kantar revealed that only 27% of marketers feel they have the right operating model to deliver. It is entirely understandable at a time when they face the challenge of doing more, with less, even faster. Full Story: Marketing Week

The Biggest Marketing Challenge For Startups

Startups typically have constrained resources—money and people. On top of it, they often have little, if any, awareness and few consumers. Breaking through the startup stage to become a viable firm requires extra vigilance. Full Story: Forbes

5 Reasons Behind Your Failure in Network Marketing?

Network marketing is indeed one of the most thrilling industries nowadays. It proffers a good career and opportunities to create wealth for numerous people across the world as compared to any other business. It has been reported as the best platforms to retire on. However, network marketing is not everyone’s cup of tea. If you are one of those who have been in the domain for a while, you must have come across people who say, “It doesn’t work.” Full Story: Entrepreneur

SOCIAL MEDIA

3 Things Small Businesses Can Do To Supercharge Their Social Strategy

If you were to ask any digital marketing expert working anywhere in the world today what they believe to be the most vital and cost-effective digital marketing channel available today, there’s a good chance they’d point to social media. It makes sense when you consider that 90% of social media users have used the channel as a means to connect with brands and businesses. That’s the reason most businesses already have some kind of active social media presence. Full Story: Customer Think

3 Common Instagram Marketing Mistakes (And How To Fix Them)

When it comes to social media marketing, Instagram can take your business efforts to the next level. The platform boasts more than one billion monthly users, and with that many people using the app, you’re sure to reach your target market and meet your conversion goals. Full Story: Business 2 Community

Why Your Social Media Marketing Strategy Sucks

With over 3.2 billion social media users globally, it’s not surprising that B2B marketers are increasingly focusing on social media marketing. It’s quite likely your customers are on social media, so not only is it important to engage with them on these social platforms, you must do it right. Full Story: CMSWire

How to improve your social media marketing

Pouring over the latest industry reports and third-party studies helps you discover new tips and tricks that can improve your social media marketing. But the most authoritative advice comes from the networks themselves. After all, those companies know every aspect of the algorithm and platform, which means their representatives can share undisputed insights. Full Story: MultiBriefs Exclusive

SEARCH ENGINE

Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon

Topic clusters have been a popular trend in blogging and SEO for a few years now. While many have heard of this tactic, few have nailed it. If executed properly, topic clusters can be the catalyst that launches your website to the top of the search engine results pages. Full Story: Search Engine Journal

How to Improve Your SEO Rankings

What is the first thing that comes to mind when you see the word ‘SEO’? What are some of the things you concentrate on when you are trying to improve SEO on your website to increase its ranking in search results? Many website owners spend most of their time researching and adjusting their keywords and associated phrases, without considering anything else. Full Story: Times Connection

Rank Boosting Tips That Are Easy to Achieve

Pay per click (PPC) advertising and social media resources are an important tool to help give your business brand, engage your audience, and increase your revenue. However, these should not make you lose sight of the importance of SEO. Full Story: PC Tech Magazine

7 SEO Mistakes That Can Hurt Your SEO Ranking

SEO has remained a valuable tool for driving organic traffic, generating lead and boosting ROI. Website visitors will likely visit your site if it appears on the first page of search results. Avoid making any of these mistakes as you implement your SEO marketing strategy. Full Story: Techzone360

MOBILE MARKETING

Google discontinues Trips mobile app

After three years, Google has phased out the Trips mobile app and integrated its “Things to do in a destination,” “Trip reservations” and “Saved places” features into Search and Maps. This follows the launch of Google’s browser-based travel planning tool announced at the company’s Marketing Live event in May. Full Story: Search Engine Land

When Is the Right Time for Mobile Marketing Messages?

Still, marketers struggle mightily to take advantage of the huge opportunity that is mobile advertising. Consumers are diverse in their interests and activities; and although the ability to message on the go is a huge opportunity for marketers, it can be an exercise in futility if mobile ads fail to cater to the right mindset. Full Story: MarketingProfs.com

The average mobile consumer would pay to keep most popular apps: report

The five most popular free apps that users would be least willing to pay for are Facebook, Facebook Messenger, Venmo, Instagram, and Twitter, according to a new report from McGuffin. The creative agency recently conducted the McGuffin Paid Apps Survey, which asked participants if they would continue to use the 16 most widely-used apps if they were no longer free. Full Story: Mobile Marketing Magazine

Lens on Strategy: Connecting In-App Video Creative to Mobile Consumers

In today’s cross-channel media landscape, advertisers are turning to mobile video to deliver meaningful moments, committing ad dollars to the format as its audience — and their appetite for it — continues to increase. Full Story: Street Fight

DIGITAL SIGNAGE/ SCREEN MEDIA

How to measure digital signage ROI

Digital signage has experienced a rapid increase in popularity as more and more organizations realize the value this technology can add. In addition to allowing for live audience interactions, compared to what used to be just static paper advertisements, digital signage creates a prime opportunity for brand building while also influencing customer behavior in real-time. Full Story: Digital Signage Today

Digital Signage Layout Tips: 7 Ways to Make Your Message Clear

Creating impactful digital signage is more than just putting together a pretty collage. For the best results, you need to consider who your target audience is, what goals you hope to achieve, and how your digital signage display can help you achieve your goals in your digital signage layout design. Full Story: TechDecisions

EMAIL MARKETING

6 Common Email Marketing Mistakes That Can Result in Your Emails Being Marked as Spam

Are your marketing emails being marked as spam by your recipients? Want to identify, and rectify, some common mistakes which can lead to you being labeled a spammer? Full Story: Social Media Today

Improve Your Email Marketing With These 10 Successful Tips

In addition to a successful Facebook advertising agency, email marketing can be very beneficial. Email marketing has evolved into a complex group of strategies used to draw in a reader’s attention, in just a matter of a few seconds. With over a billion emails sent daily, it is important to master email marketing, so that you can successfully promote your products directly to customers. Full Story: The Boca Raton Tribune

E-COMMERCE

How This Couple Built A Six-Figure E-Commerce Brand In Less Than A Year

Generating significant revenue each month is the dream goal for anyone starting their own e-commerce brand. Unfortunately, many fail to generate any sales at all—in fact, Practical Ecommerce estimates that e-commerce brands experience an 80% failure rate. Full Story: Forbes

The Importance of an ecommerce website to your business

You would be able to get a wider market range and you would not be limited to the state and city where your physical store or stores are located. Not only that, but you would also be able to tap potential customers who do not have any interests in going to actual stores to purchase for what they need. Full Story: Business Matters

PUBLIC RELATIONS

Why Personal Branding Is The PR Trend Of The Future

What comes to mind when you hear the names Oprah Winfrey, Elon Musk and Martha Stewart? Despite the fact that they’re some of the world’s most successful entrepreneurs, for many, it’s not their businesses that stand out; instead, it’s the ideas they represent as individuals that come to the forefront. Full Story: Forbes

How to Create the Perfect PR Person

An executive at a major corporation asked once if I could list the most important traits that make for a successful PR pro. The executive needed the insight for an article he was considering writing. Full Story: PR News

MARKET RESEARCH

The Changing Face of Market Research in the Digital Age

Technology continues to change all areas of our lives. Whether it is making our work portable or making the purchase process easy when buying a product, technology has become indispensable. Finance and banking have also evolved into becoming more customer-oriented by being easily available on the phone. Full Story: TechFunnel

Consumer Feelings: The Next Frontier in Market Research

In the digital era, finding data about consumer behavior is as easy as picking up a stone from the ground. Our first instinct is to build a mountain of the stuff: We want a better view of our customer’s preferences, behaviors, and experiences, so we dedicate ourselves to piling our data troves ever higher. Full Story: MarketingProfs.com

WEB DEVELOPMENT

Top 5 Reasons to Take Web Developer from Outsourcing Specialized Company in 2020

Web development is one of the most software engineering fields where the demand for web programmers is continuously increasing worldwide. With the increasing demand for web coders, the cost of program engineering is also increasing. To counter this challenge enterprises move to web development outsourcing of hiring that offers great advantages for enterprises globally. Full Story: Programming Insider

Why Is WordPress The Top Choice In Web Development? Let Us Count The Ways

When a business takes the time to meet with an app development company, a number of questions are going to come up. An app development company can answer queries about the app that is being developed and they can offer further background on various platforms. WordPress is now one of the most common platforms that is used in web development. Full Story: Host Review

MARKETING AUTOMATION

When It Comes to Marketing Technology, Are You Using the Right Tool for the Job?

When it comes to choosing technology, marketers are really strange. I have seen firms spend over a year exploring marketing automation platforms or email software, watching demos, reading case studies, meeting with sales reps, and finally making a decision only to then change their minds and start all over again. It’s a process. A long, deliberate process. Full Story: JD Supra

The Definitive Guide To Marketing Automation

Marketing automation allows businesses to save time and money, measure and optimize marketing investments and grow revenue faster. According to benchmark analysis, businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue and allow sales reps to spend 22% more time selling. Full Story: Demand Gen Report

ANALYTICS & BUSINESS INTELLIGENCE

3 trends shaping the business intelligence market

BI market consolidation highlights emerging trends: Data analytics is more engrained in daily workflows, connects with more SaaS platforms and runs on more modern infrastructure. Full Story: CIO Dive

New Era of Business Intelligence Belongs to AI ML and Data Analytics

Going by the current trends in the industry, both Business Intelligence (BI) and Data Analytics have a key role to play in the economy. The combination of BI and Data Analytics is a massive force driving the transformation of all businesses today. Full Story: MarTech Series

BRANDING AND DESIGN

How to Improve Advertising Efforts for Your Brand Marketing?

Brand plays an important role in today’s modern world. It has immersed so deep that even a child is brand conscious today. Everything revolves around the brand, no matter the features of the product. For example, when tissue is needed, do you request for tissue or a Kleenex? Or when ordering a cold drink, how do you frame it? A cola or a coke? These kinds of terms are called as the Proprietary eponyms and they are the vertex of brand awareness. These brands have replaced the real name with their product name. Full Story: Explosion

Everything Brands Need to Know About Bringing Their Marketing In-house

Barely five years ago, Verizon had more than 46 agency partners, and it outsourced nearly all aspects of its communications business. Cut to the present, and the telecommunications giant has essentially reversed course, with Verizon bringing “core competencies” of its communications business in-house—including a substantial chunk of its creative and brand-narrative work. Full Story: Adweek

VOICE STRATEGIES

Use voice assistants to boost your productivity

If you’re having trouble finding your voice, use smart speakers, or voice assistants, to boost your business and personal productivity. The smart speaker market is going from strength to strength, having jumped from an installed base of 33.2 million units in 2017 to 114 million in 2018. It is forecast to reach 200 million by the end of 2019, according to research firm Canalys. Full Story: INTHEBLACK

Should Your Company’s Voice Strategy Be Based on Platforms Like Alexa?

The way we interface with companies is changing as more and more of us interact with AI assistants like Alexa, Siri, and Google Assistant. Consumers now expect to be able to have natural and intelligent conversations with AI everywhere — on the phone, or in the car, and soon even in stores and at the drive thru. Full Story: Harvard Business Review

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