By Integrated Marketing Platform   | December 26, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Effective Content Marketing Strategy for Small Businesses

In this computerized age, content advertising has gotten one of the most integral assets for associating with your focused on clients. Full Story: VENTS Magazine

How To Acquire Early Users Through Content Marketing

As the cost of paid acquisition strategies continually rise, it’s more important than ever for brands to leverage content marketing within their digital strategy. Full Story: Business 2 Community

12 Marketing Mistakes Your Recruitment Business Needs to Avoid

In the past few years, digital marketing has changed how companies reach clients. Full Story: HR Technologist

How To Use Customer Data To Boost Your Business

Thanks to technology today, businesses large and small are able to easily gather customer data. But are you making use of that data? Full Story: Forbes

Right Right Place, Right Time: How B2B Marketers Can Turn Location Data into Strategy

We used to attribute being “in the right place at the right time” to luck or good karma. However, today’s marketers aren’t leaving the connection up to chance. Full Story: MarTech Series

Why do today’s marketers lack foresight? And what can they do about it?

But I think it’s fair to say that as digital becomes less of a ‘trend’, marketers are realising that a focus on short-term ROI… Full Story: Econsultancy

It’s time to change your content marketing workflow

Think, write, design. Copy, paste, send, receive, call, chat, approve, feedback, edit, call, chat, copy, paste, click-click. Full Story: Search Engine Land

Why Customer Stories Are More Valuable Than Marketing

Let me ask you a question that may seem silly at first glance: do you know why your customers are important? Go beyond the obvious answer. Full Story: Forbes

SOCIAL MEDIA

Social media marketing is essential to build a company’s brand

There are a few simple principles to keep in mind when using social media to manage reputation and generate growth for your organization. Full Story: Chicago Daily Herald

Create Your Social Media Marketing Strategy in 4 Easy Steps

Creating a social media marketing strategy can be an excellent move toward achieving many business goals. Full Story: Edgy Labs

A Crash Course in Custom Audiences for Your Social Media Ads

When you want to get your message in front of the right people on social media, where do you turn? Full Story: Business 2 Community

The Business of Paid Social Media

Nowadays, paid social media is absolutely essential for businesses. Almost every business invests in Facebook ads, Instagram ads and other types of digital media buying. Full Story: Branding in Asia Magazine

SEARCH ENGINE

11 Tools to Use for Your YouTube SEO

YouTube continues to be a game-changer. Flash back to 2006 during the first time I used it, attempting to find long-forgotten videos of Australian comedy shows—in that old-school VHS quality. Full Story: Business 2 Community

What does On-site and Off-site SEO mean?

The term Search Engine Optimization is abbreviated as SEO. Full Story: Promotion World

How to Create Content for Links, Engagements and Conversions

If there’s one thing marketers need to know about effective digital marketing, it’s that “content is king.”. Full Story: Digital Information World

Tesla Solar: Is Google SEO the Only Issue?

Elon Musk’s recent focus on Tesla’s solar segment was indeed noteworthy. Full Story: Market Realist

MOBILE MARKETING

Why in-app advertising is the new go-to

Think about how often you use your mobile; what percentage of that phone time is spent using apps? Full Story: The Drum

YouTube shopping ads expand to mobile app

Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector. Full Story: Netimperative

Top five challenges brands face in mobile marketing

At this week’s Mobile Marketing Magazine Programmatic for Brands Summit, 50 brands from a huge range of verticals gathered together to discuss challenges and share best learnings in mobile advertising. Full Story: Mobile Marketing Magazine

Mobile path to purchase marketing: Moving customers from online to offline

Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Full Story: Marketing Interactive

DIGITAL SIGNAGE/ SCREEN MEDIA

Samsung unveils Flip 2 digital interactive display

Samsung Electronics America Inc. has announced its Flip 2 interactive display for collaboration spaces. Available in 55 and 65-inch models, the display offers a pen-to-paper like experience with its Pen and Brush modes, according to a press release. Full Story: Digital Signage Today

Using GPUs to keep commuters moving

UK commuters have never had it easy, as weather disruptions, signal failures and overcrowding all lead to unforeseen delays or cancellations to the UK rail. Full Story: TechRadar

EMAIL MARKETING

What Is Email Marketing? Definition, Tips, Best Practices, Benefits, and Examples

Given the exceptional ROI of email marketing, it is now essential in B2B and B2C businesses around the world. Full Story: MarTech Advisor

Shopify introduces Shopify Email, a new email marketing tool

Shopify has introduced Shopify Email, a new email marketing tool that aims to make email marketing easy for its  “new-to-marketing” merchants or those without any technical or marketing expertise, the company announced today. ITBusiness.ca

E-COMMERCE

B2B Buyers Have High Ecommerce Expectations

Manufacturers and distributors know that they need to offer their products online for easy, self-service ordering. Full Story: Practical Ecommerce

The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead

Amazon has come to disrupt budgets, raise expectations on conversion rates, and call attention to the quality of what we get for a “click.” Full Story: Search Engine Journal

PUBLIC RELATIONS

Traditional vs digital PR: the evolving role

Traditional PR v digital PR? That’s the question on many marketers’ lips. Full Story: The Drum

Finding the right journalists for your PR activities

One of the most important things to consider in a public relations campaign is acquiring earned media coverage. Full Story: Media Update

MARKET RESEARCH

Here’s why a voice feature is the best market-research tool

Imagine trying to satisfy diverse customers via a traditional call-routing system. How many options can a company provide a caller before he or she becomes impatient? Full Story: SiliconANGLE

Despite Challenges Manufacturing Content Marketers Are Feeling More Successful

The top challenge in manufacturing is one content marketers in many industries share: overcoming the traditional marketing-and-sales mindset. Full Story: GlobeNewswire

WEB DEVELOPMENT

Special Thing About The Web Development Company You Should Know

Special things about the web are a hard task if you are non-technical and do not have enough set of knowledge. However, you need not be a technical expert. Full Story: Customer Think

Best Python Frameworks for Web App Development

Python is a programming language that needs any presentation. Full Story: WhaTech

MARKETING AUTOMATION

Marketing Automation: All-in-One vs. Best-of-Breed

Marketing automation is the name given to all the technologies and platforms designed for various marketing departments and business organizations to market their campaigns more effectively on multiple platforms online and offline and perform repetitive tasks with minimal human errors. Full Story: TechFunnel

Re-Analyzing Your B2B Martech Stack

When I talk to my peers at other business-to-business (B2B) companies, I hear a lot of opinions about the marketing technology landscape: Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

Looker 7 Looks Away From Traditional Business Intelligence

Things continue looking up for data analytics provider Looker. Full Story: SDxCentral

How are top enterprises effectively applying IoT to their BI strategies?

The idea of applying the Internet of Things (IoT) to business intelligence (BI) is now becoming a mainstream part of corporate strategy. Full Story: Techopedia

BRANDING AND DESIGN

Should your brand work with meme accounts?

Meme accounts have performed brilliantly on social platforms, often – to the chagrin of chief marketing officers – far better than brands own highly-produced big-budget campaign assets. Full Story: The Drum

How to Leverage Twitter to Grow Your Brand and Find New Clients

Twitter may not have the reputation for being as business-focused as LinkedIn or have the audience size of Facebook, but it’s one of the most underrated and misunderstood social networks among professionals and businesses. Full Story: Entrepreneur

VOICE STRATEGIES

Practical Voice Search Optimization That Can Help You to Rank Better

While the concept of voice search is hardly new, it is only in recent times with the proliferation of smartphones and voice assistants of various hues that it has gathered huge traction. Full Story: The African Exponent

Voice Search SEO: How To (Step-by-Step Guide)

The voice search revolution is well and truly upon us, with predictions suggesting that 50% of all searches will be voice searches by 2020. Full Story: Business 2 Community

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