By Integrated Marketing Platform | December 26, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 Content Marketing Mistakes You Didn’t Know You Were Making (And How to Fix Them)
If there’s one golden of starting a business, it’s that you need a blog to grow. Your blog is the reason consumers come back long after they’ve purchased something from your online store. Full Story: Business 2 Community
How to Set and Reach Actionable Content Marketing Goals
Your business depends on its content to drive organic traffic to your website, generate sales, grow your email list, and more. Full Story: Business 2 Community-
What might 2020 bring for content marketing?
Content marketing has seen a lot of changes in the last decade. Full Story: Econsultancy
Evaluating What Works in Your B2B Content Marketing
The end of the year is often a time for reflection and evaluation. Even if leads are pouring in and your sales team can’t stop closing deals, it’s important to evaluate your marketing efforts. Full Story: Business 2 Community
5 Points To Measure In Order to Know Your Content Marketing Strategy is Working
A strong content marketing strategy can go a long way toward building your brand and increasing sales. Full Story: Business 2 Community
Budget-Friendly Content Marketing Strategies for Your Brand
Content is vital for any business. However, many believe that creating budget-friendly content marketing strategies can be a challenge. Full Story: Edgy Labs
The Strategies In Digital Marketing You Must Implement In 2020
Digital marketing continues to get tougher in all areas. Full Story: TechVati
Instagram should be part of most marketing strategies
Is your business on Instagram, yet? It should be. The social media site has emerged as one of the hottest channels for brand marketing. Full Story: Greater Baton Rouge Business Report
SOCIAL MEDIA
Five key social media trends that will shape 2020
What does the future hold for social media? Here are the key trends to follow for another successful year in social media marketing for your brand. Full Story: Clickz
Up Your Social Media Strategy with These Tips
Social media has burrowed into the population’s psyche as an indispensable source of news, opinion, and gossip. Full Story: Business 2 Community
Is Instagram The Social Media Service For Business In 2020?
With more than one billion monthly active users, Instagram ranks third after Facebook (with just over two billion active users) and YouTube (with 1.9 billion) in terms of the most popular social media network. Full Story: Forbes
Social Media Storm Clouds Keep Rolling In For Marketers
Marketing teams trying to steer clear of brand safety accidents are keeping an increasingly watchful eye on social media. Full Story: Forbes
SEARCH ENGINE
7 Ways a Mobile-First Index Impacts SEO
If you don’t like change then the Internet is not for you. Full Story: Search Engine Journal
Succeeding In Enterprise SEO: Is It More About SEO, Or More About The Enterprise?
In today’s mobile-first world, we turn to search engines for everything — when we want to know something, go somewhere, do something or buy something. Full Story: Forbes
An SEO Guide to HTTP Status Codes
One of the most important assessments in any SEO audit is determining what hypertext transfer protocol status codes (or HTTP Status Codes) exist on a website. Full Story: Search Engine Journal
Help Your Business Thrive Online With a Solid SEO Strategy
Organic traffic converts at 10 to 13 times that of paid traffic. Full Story: Entrepreneur
MOBILE MARKETING
15 Creative Messaging Strategies That Can Fuel Rapid Business Growth
Getting a message out in the early days of agency marketing simply meant buying ad space in a magazine or mass media outlet. Full Story: Forbes
11 Things Mobile Marketers Should Do to Up Their Game in the New Year
During the first of the year, it is a little easier to take a step back, reflect and adapt. Full Story: Business2Community
Medium is the Message: Publisher-Based Optimization in Mobile Marketing
Despite this, the Mobile Marketing industry has focused on user-based optimization, purchase data, and targeting data, often without context. Full Story: MarTech Series
Top 3 Tips for making your App Retargeting Creative Perform
Adopting and producing a digital-first creative approach was considered ridiculous. Full Story: BizReport
DIGITAL SIGNAGE/ SCREEN MEDIA
Here’s how Apple TV has quietly become a robust digital signage solution
Digital signage is now everywhere. From the cheap pizzeria to cinemas to major sports arenas, it’s everywhere. Full Story: Mash Viral
4 digital signage tips for engaging customers in the holiday season
With the holidays quickly approaching, retailers are heading into the busiest buying season of the year, with consumers frantically searching for the perfect gift for family and friends. Full Story: Retail Customer Experience
EMAIL MARKETING
7 Email Marketing Best Practices to Grow Your List in 2020
Email marketing continues to be one of the most effective strategies that bring the biggest ROI across all marketing channels. Full Story: Influencive
5 Email Marketing Resolutions for 2020
The holiday season is rolling along and for many email marketers, this can be the busiest time of the year. Full Story: Business 2 Community
E-COMMERCE
Building A More Conversion-Driven Website For Your E-Commerce Store
We have all clicked on a website that should have been incredible, only to be let down. Full Story: Forbes
Ecommerce platform selection and integration: a guide
The starting point for understanding best practice in platforms is understanding the wider ecosystem in which the ecommerce platform operates. Full Story: Econsultancy
PUBLIC RELATIONS
PR Trends For 2020 To Keep You Ahead Of The Game
With the new year quickly approaching, we’re sure it has you wondering what lies ahead in the world of public relations. Full Story: Forbes
Poise And PR: What The Royal Family Can Teach Us About Crisis Communications
Like many others, I absolutely love the British Royal Family. Full Story: Forbes
MARKET RESEARCH
THE ART OF MARKET RESEARCH IN WEBSITE CREATION
I ran into it again, just the other day, while I was in a discovery session (our version of a pre-construction meeting) with a potential new client. Full Story: Builder Magazine
Online Business Consulting Services Market Research 2019
The report provides a basic overview of the industry including definitions and classifications. Full Story: Market Research Sheets
WEB DEVELOPMENT
Web Development Tips to Better Your Website Success
Having specialized skill is an incredible spot to begin for developers or potentially engineers who are hoping to get effective in web development. Full Story: VENTS Magazine
Why Is It Important To Invest In Website Development For Your Business’ Growth
With the advent of new technology, building a robust online presence is no longer optional for businesses. Full Story: BOSS Magazine
MARKETING AUTOMATION
How Marketing Automation and AI Are Transforming Customer Journey Stages
Automation and Artificial Intelligence are two quick solutions to a major 2019 Marketing issue: lack of speed. Full Story: MarTech Series
Top 10 Lead Management Software Systems for 2020
As a marketer, you’re always looking to capture new customers, build relationships, and drive conversions. Full Story: MarTech Advisor
ANALYTICS & BUSINESS INTELLIGENCE
How AI, Analytics and Blockchain Empower Efficient and Intelligent Supply Chains
The amalgamation of AI tools with deeper analytical processing and blockchain advents caters to a platform for the better, efficient and intelligent supply chain management. Full Story: Analytics Insight
Data and analytics in 2020: Industry predictions
There’s no shortage of experts and opinions in the world of data and analytics. Full Story: ZDNet
BRANDING AND DESIGN
Building and Scaling a Branding Business
Today’s market is more dynamic than ever: products and services may come and go, with an astonishing turnover rate. Full Story: Entrepreneur
Eight Tips For Telling Better Brand Stories
As a business owner, you are likely a large part of the public face of your brand. Full Story: Forbes
VOICE STRATEGIES
YouTube adds voice search integration to screen casting: Here’s how it works
Search engine giants Google’s video arm YouTube now lets you search videos on with voice commands when you’re casting the app on a bigger screen. Full Story: The Statesman
20 Alexa Skills You Should Try
Amazon’s Alexa is in more devices than ever and the Skill Store is adding new entries all the time. Full Story: Voicebot.ai