By Integrated Marketing Platform   | December 26, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

4 Content Marketing Mistakes You Didn’t Know You Were Making (And How to Fix Them)

If there’s one golden of starting a business, it’s that you need a blog to grow. Your blog is the reason consumers come back long after they’ve purchased something from your online store. Full Story: Business 2 Community

How to Set and Reach Actionable Content Marketing Goals

Your business depends on its content to drive organic traffic to your website, generate sales, grow your email list, and more. Full Story: Business 2 Community-

What might 2020 bring for content marketing?

Content marketing has seen a lot of changes in the last decade. Full Story: Econsultancy

Evaluating What Works in Your B2B Content Marketing

The end of the year is often a time for reflection and evaluation. Even if leads are pouring in and your sales team can’t stop closing deals, it’s important to evaluate your marketing efforts. Full Story: Business 2 Community

5 Points To Measure In Order to Know Your Content Marketing Strategy is Working

A strong content marketing strategy can go a long way toward building your brand and increasing sales. Full Story: Business 2 Community

Budget-Friendly Content Marketing Strategies for Your Brand

Content is vital for any business. However, many believe that creating budget-friendly content marketing strategies can be a challenge. Full Story: Edgy Labs

The Strategies In Digital Marketing You Must Implement In 2020

Digital marketing continues to get tougher in all areas. Full Story: TechVati

Instagram should be part of most marketing strategies

Is your business on Instagram, yet? It should be. The social media site has emerged as one of the hottest channels for brand marketing. Full Story: Greater Baton Rouge Business Report

SOCIAL MEDIA

Five key social media trends that will shape 2020

What does the future hold for social media? Here are the key trends to follow for another successful year in social media marketing for your brand. Full Story: Clickz

Up Your Social Media Strategy with These Tips

Social media has burrowed into the population’s psyche as an indispensable source of news, opinion, and gossip. Full Story: Business 2 Community

Is Instagram The Social Media Service For Business In 2020?

With more than one billion monthly active users, Instagram ranks third after Facebook (with just over two billion active users) and YouTube (with 1.9 billion) in terms of the most popular social media network. Full Story: Forbes

Social Media Storm Clouds Keep Rolling In For Marketers

Marketing teams trying to steer clear of brand safety accidents are keeping an increasingly watchful eye on social media. Full Story: Forbes

SEARCH ENGINE

7 Ways a Mobile-First Index Impacts SEO

If you don’t like change then the Internet is not for you. Full Story: Search Engine Journal

Succeeding In Enterprise SEO: Is It More About SEO, Or More About The Enterprise?

In today’s mobile-first world, we turn to search engines for everything — when we want to know something, go somewhere, do something or buy something. Full Story: Forbes

An SEO Guide to HTTP Status Codes

One of the most important assessments in any SEO audit is determining what hypertext transfer protocol status codes (or HTTP Status Codes) exist on a website. Full Story: Search Engine Journal

Help Your Business Thrive Online With a Solid SEO Strategy

Organic traffic converts at 10 to 13 times that of paid traffic. Full Story: Entrepreneur

MOBILE MARKETING

15 Creative Messaging Strategies That Can Fuel Rapid Business Growth

Getting a message out in the early days of agency marketing simply meant buying ad space in a magazine or mass media outlet. Full Story: Forbes

11 Things Mobile Marketers Should Do to Up Their Game in the New Year

During the first of the year, it is a little easier to take a step back, reflect and adapt. Full Story: Business2Community

Medium is the Message: Publisher-Based Optimization in Mobile Marketing

Despite this, the Mobile Marketing industry has focused on user-based optimization, purchase data, and targeting data, often without context. Full Story: MarTech Series

Top 3 Tips for making your App Retargeting Creative Perform

Adopting and producing a digital-first creative approach was considered ridiculous. Full Story: BizReport

DIGITAL SIGNAGE/ SCREEN MEDIA

Here’s how Apple TV has quietly become a robust digital signage solution

Digital signage is now everywhere. From the cheap pizzeria to cinemas to major sports arenas, it’s everywhere. Full Story: Mash Viral

4 digital signage tips for engaging customers in the holiday season

With the holidays quickly approaching, retailers are heading into the busiest buying season of the year, with consumers frantically searching for the perfect gift for family and friends. Full Story: Retail Customer Experience

EMAIL MARKETING

7 Email Marketing Best Practices to Grow Your List in 2020

Email marketing continues to be one of the most effective strategies that bring the biggest ROI across all marketing channels. Full Story: Influencive

5 Email Marketing Resolutions for 2020

The holiday season is rolling along and for many email marketers, this can be the busiest time of the year. Full Story: Business 2 Community

E-COMMERCE

Building A More Conversion-Driven Website For Your E-Commerce Store

We have all clicked on a website that should have been incredible, only to be let down. Full Story: Forbes

Ecommerce platform selection and integration: a guide

The starting point for understanding best practice in platforms is understanding the wider ecosystem in which the ecommerce platform operates. Full Story: Econsultancy

PUBLIC RELATIONS

PR Trends For 2020 To Keep You Ahead Of The Game

With the new year quickly approaching, we’re sure it has you wondering what lies ahead in the world of public relations. Full Story: Forbes

Poise And PR: What The Royal Family Can Teach Us About Crisis Communications

Like many others, I absolutely love the British Royal Family. Full Story: Forbes

MARKET RESEARCH

THE ART OF MARKET RESEARCH IN WEBSITE CREATION

I ran into it again, just the other day, while I was in a discovery session (our version of a pre-construction meeting) with a potential new client. Full Story: Builder Magazine

Online Business Consulting Services Market Research 2019

The report provides a basic overview of the industry including definitions and classifications. Full Story: Market Research Sheets

WEB DEVELOPMENT

Web Development Tips to Better Your Website Success

Having specialized skill is an incredible spot to begin for developers or potentially engineers who are hoping to get effective in web development. Full Story: VENTS Magazine

Why Is It Important To Invest In Website Development For Your Business’ Growth

With the advent of new technology, building a robust online presence is no longer optional for businesses. Full Story: BOSS Magazine

MARKETING AUTOMATION

How Marketing Automation and AI Are Transforming Customer Journey Stages

Automation and Artificial Intelligence are two quick solutions to a major 2019 Marketing issue: lack of speed. Full Story: MarTech Series

Top 10 Lead Management Software Systems for 2020

As a marketer, you’re always looking to capture new customers, build relationships, and drive conversions. Full Story: MarTech Advisor

ANALYTICS & BUSINESS INTELLIGENCE

How AI, Analytics and Blockchain Empower Efficient and Intelligent Supply Chains

The amalgamation of AI tools with deeper analytical processing and blockchain advents caters to a platform for the better, efficient and intelligent supply chain management. Full Story: Analytics Insight

Data and analytics in 2020: Industry predictions

There’s no shortage of experts and opinions in the world of data and analytics. Full Story: ZDNet

BRANDING AND DESIGN

Building and Scaling a Branding Business

Today’s market is more dynamic than ever: products and services may come and go, with an astonishing turnover rate. Full Story: Entrepreneur

Eight Tips For Telling Better Brand Stories

As a business owner, you are likely a large part of the public face of your brand. Full Story: Forbes

VOICE STRATEGIES

YouTube adds voice search integration to screen casting: Here’s how it works

Search engine giants Google’s video arm  YouTube now lets you search videos on with voice commands when you’re casting the app on a bigger screen. Full Story: The Statesman

20 Alexa Skills You Should Try

Amazon’s Alexa is in more devices than ever and the Skill Store is adding new entries all the time. Full Story: Voicebot.ai

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