By Integrated Marketing Platform   | December 27, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

8 Content Marketing Stats That Can Help You Streamline Your 2020 Strategy

The end of the calendar year is a great time to start looking toward the future–especially where your content marketing strategy is concerned. Full Story: Skyword

Digital Marketing 101: Do You Have a Handle on the Basics?

Over the years, digital marketing has become a must-have for small businesses that want to stay relevant and competitive. Full Story: cbtnews

Three Digital Marketing Trends To Focus On In 2020

As we enter 2020, marketers and business owners must prepare for upcoming digital marketing trends. Full Story: Forbes

Three Basic Steps To Plan Your 2020 Content Marketing Campaign

Any savvy marketer knows there is a lot more to content development than writing a blog and haphazardly publishing it to your company’s website when you have time. Full Story: Forbes

Predictions Series: Top Five 2020 Marketing Trends to Budget for Now

With 2020 around the corner, it is time to start working on our Marketing strategies for the following year. Full Story: MarTech Series

Six Effective Online Marketing Strategies to Grow Your Business

In the modern-day business landscape, online marketing has become an integral part of every business. Full Story: KardBlock

Influencer Marketing Starts With a Content Strategy, Not Influencers

Now, hundreds of technology companies have gained access to the same social data and open APIs. Full Story: mediavillage.com

12 Marketing Tips for your Small Business

“Marketing.” The word itself can cause pressure for entrepreneurs. As a small business owner, it can be all too easy to feel this way about marketing. Full Story: Business.com

SOCIAL MEDIA

Five ways to dominate social media marketing In 2020

How people use products and buy services has greatly changed because of the social media effect. Full Story: Khmer Times

Facebook Ads vs. Boosting Posts: Which is Right for Your Business?

Of course, by now social media advertising, specifically Facebook marketing, is a key component of your digital marketing strategy. Full Story: Business 2 Community

The Beginner’s Guide to Social Media Terms

If you’re in the process of starting your own business or updating your marketing strategy for 2020, you have undoubtedly been made aware of the importance of using social media to jump start your business’ growth. Full Story: Business 2 Community

3 social media marketing hacks to generate more sales

Many online retailers already advertise on Facebook and other social networks, but few take full advantage of the opportunities. Full Story: DigitalCommerce360

SEARCH ENGINE

Why SEO Shouldn’t Be an Afterthought

When did search engine optimization become not just unfashionable, but an afterthought? Full Story: AiThority

Want to Improve Your SEO? This Technical Training Can Help.

You can rely on your paid marketing efforts or leaning into a variety of social channels, but if you aren’t capitalizing on organic traffic, you’re missing out on a huge opportunity. Full Story: Entrepreneur

Let’s Untangle the Knotty Mystery of SEO

It’s Search Engine Optimization, commonly known as SEO. Full Story: Radio World

A Technical SEO Guide to Redirects

Websites change structure, delete pages and often move from one domain to another. Full Story: Search Engine Journal

MOBILE MARKETING

How mobile will emerge as a marketing channel in 2020

2020 will be transformative in terms of traditional and digital marketing, according to CEO Dennis Becker of Mobivity. Full Story: Digital Journal

How Will 5G Affect Mobile App Development?

The industry buzz surrounding 5G technology and its impact on the next generation of connectivity and services is exhilarating… Full Story: Forbes

How to share file or folder with Dropbox mobile app: Know steps

Here is the step by step guide that can help you to share a file or a folder with the Dropbox mobile app. Full Story: India Today

Improving Your Mobile Performance: 5 Mobile Metrics You Ought to Be Tracking

We’re all fully aware of the data around us and as business owners and marketers we know that there is a wealth of data to help us improve our online marketing performance. Full Story: Business 2 Community

DIGITAL SIGNAGE/ SCREEN MEDIA

Say no to these 4 digital signage myths

Digital signage is not technology of the future, but is very much the technology of today. Full Story: Digital Signage Today

Earth Fare sees sales lift from digital signage strategy

Natural and organic food retailer Earth Fare is banking on increased sales with the rollout of a digital signage program to nearly half of its 50-plus stores. Full Story: New Hope Network

EMAIL MARKETING

3 tips to elevate your brand’s email program

As email teams grapple with driving scalable growth, email experts from Women of Email share tips for squeezing more out of your efforts.. Full Story: Marketing Land

Will Chatbots Kill Email Marketing?

With around 3.7 billion active email users across the globe, leveraging emails the right way can definitely help businesses reach new heights of success. Full Story: Business 2 Community

E-COMMERCE

The rise of bad bots in retail ecommerce

New research reveals that it’s not only online retailers ramping up for the holidays, bad bots are getting in on the action too. Full Story:

What’s the Best B2B Ecommerce Platform?

Some estimates suggest the global business-to-business ecommerce market will be more than twice as large as retail ecommerce in 2020. Full Story: Practical Ecommerce

PUBLIC RELATIONS

Organic PR vs Paid Advertising — How They Differentiate and Why You Should Invest In Both

In this new age of digital marketing, there is an ample supply of unfamiliar terminology that is continuously being thrown around, from SEO and SEM to backlinks and landing pages. Full Story: Business 2 Community

Is The Traditional PR Agency Model Broken? Here Are Five Tips To Mend It

After working for several of the world’s most prestigious public relations firms nationwide, I started to wonder whether the traditional PR agency model was broken. Full Story: Forbes

MARKET RESEARCH

How Market Research Helps Improve Cyber Technologies

Why are cyber-technologies consistently falling short of what the industry needs? Cyber-technology companies today come in all shapes and sizes. Full Story: CPO Magazine

New center will foster data science research

Cornell’s Center for Data Science for Enterprise and Society, launching this fall, will unify programs across the university to enhance research in the fast-growing and increasingly important field of data science. Full Story: Cornell Chronicle

WEB DEVELOPMENT

App and web development in 2020: what you need to learn

Web developers and app developers: not sure what you should be learning over the next 12 months? Full Story: Packt Hub

How to test a website loading speed using the curl command

If you need an accurate measurement of how quickly (or slowly) your websites load, give the curl command a try. Full Story: TechRepublic

MARKETING AUTOMATION

How Artificial Intelligence Is Transforming Small Businesses

Artificial intelligence, or AI, is here to stay, and it’s everywhere. Consider the fact that only 33% of consumers think they’re using AI-powered technology, but, in reality, 77% are. Full Story: Inc42 Media

Why You Should Automate Your Content Marketing Tasks (And How to Do That)

Today, content marketing is essential for any business with an online presence. Full Story: Business 2 Community

ANALYTICS & BUSINESS INTELLIGENCE

The 10 Hot Data Analytics Companies To Watch In 2020

Businesses today are deriving value and gaining competitive advantages by analyzing increasingly huge, sometimes fast-moving data. Full Story: CRN

Three Approaches To Measuring SEO Results With Analytics

Conventional wisdom holds that search engine optimization (SEO) is an essential part of digital marketing. Full Story: Forbes

BRANDING AND DESIGN

THE BIGGEST BRAND FAILS OF 2019

Here are some of the biggest mistakes marketers made in ads, products, public comments and internal operations this year.. Full Story: AdAge.com

How Personal Branding Can Make You Stand Out In The Age Of Automation

Automation and artificial intelligence (AI) will affect almost every occupation. Its impact may be minimal for some, while others face massive disruption. Full Story: Forbes

VOICE STRATEGIES

20 Google Assistant Actions and Abilities You Should Try

Google Assistant has expanded enormously in the last year. Google has been busy adding new languages, accents, and other abilities to its voice assistant while creating new hardware to interact with it and rebranding Google Home as Nest Home. Full Story: Voicebot.ai

What We Can Expect From Voice Devices in 2020

What even is conversational commerce? If you feel like you’ve been hearing this term thrown around for years now, that’s probably because you have. Full Story: Adweek

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