By Integrated Marketing Platform | January 21, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
6 Tips to Craft a Disruptive D2C Marketing Strategy in 2020
Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Full Story: MarTech Advisor
Retail Marketing – Top 3 tips to a successful retail marketing strategy
We are living in a consumer-driven world and we are flooded with messages almost at every second with newer offers and newer products. Full Story: Martechcube
How to Boost the Success of Your Lead Generation Strategy
A solid lead generation strategy is crucial for growth, but about 53% of companies admit that lead conversion is slow for them. Full Story: Business.com
How to Successfully Leverage Enhanced Content in Your 2020 Marketing Strategy
It may feel like the clock only just struck midnight on December 31, 2009. Yet here we are, standing on the brink of another decade. Full Story: The Content Standard by Skyword
Referral Marketing Strategies to Try in 2020
As marketers start to plan for the coming year, there are a few key referral marketing strategies and notable social media trends to consider. Full Story: Business 2 Community
4 Ways to Use Big Data to Grow Your Business in 2020
Big data is one of the most diverse tools marketers can use when growing their business. Essentially, big data is the act of analyzing large quantities of data to make informed business decisions. Full Story: Business 2 Community
Take A Strategic Approach To Marketing And Communications In Pre-Revenue Environments
Marketing a product is difficult. Marketing a product that is not yet on the market is much harder. Full Story: Forbes
How SMART Goals Can Boost Traffic For Small Businesses
It’s common knowledge that you have to set clear goals to grow a successful business. Full Story: Business 2 Community
SOCIAL MEDIA
4 Questions to Boost Your Social Media Marketing
Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Full Story: Harvard Business Review
LinkedIn is social media that means business
Think of LinkedIn as Facebook for business professionals. Users ask to “link” their accounts with each other, building their own networks of contacts. Full Story: Business Report
How to be Successful on Social Media
Most of today’s population has at least one social media account where they connect with friends and family as well as their favorite brands. Full Story: Business 2 Community
The social impacts of social media
Social media has opened doors for brands and young entrepreneurs. As society is becoming more technology based, companies are starting to connect with younger social media creators to form a new kind of marketing strategy in order to sell to their consumers. Full Story: The Pioneer
SEARCH ENGINE
Legal SEO: How To Attract Backlinks With Your Content
The American Bar Association estimates that there are over 1.3 million licensed attorneys in the United States. That’s a lot of competition. Full Story: Forbes
Five ways to update your blog content to boost SEO
Here are the five ways that you can update your blog content for that SEO boost: Full Story: Media Update
Three Types Of Online SEO Tools The Professionals Use
Have you ever wanted to know about your organic traffic, keyword rankings, backlinks or other analytics? Full Story: Forbes
Importance and Advantages of Using SEO to Your Business
Long story short, here are some pointers outlining the importance and advantages of using SEO to your business. Full Story: The African Exponent
MOBILE MARKETING
Five reasons why apps don’t work
On the face of it a very controversial statement for a mobile first company, isn’t it? So, let’s first explain what we mean. Full Story: Mobile Marketing Magazine
Interpreter, Google’s real-time translator, comes to mobile
After rolling out on smart speakers and displays earlier this year, Google’s interpreter real-time translation mode is finally landing on mobile. Full Story: TechCrunch
How 5G is changing mobile data traffic
A snapshot of the mobile industry shows a tremendous, rapidly growing appetite for data. Full Story: VentureBeat
Mobile Messaging More Prevalent in Western Europe than Mobile Social Networking
eMarketer junior forecasting analyst Nazmul Islam compares our mobile messaging app usage numbers with our mobile social networking usage figures and the factors behind the increasing gap. Full Story: eMarketer
DIGITAL SIGNAGE/ SCREEN MEDIA
How to Train Your Digital Signage Champion
Digital signage is a growing trend in many industries. More and more businesses are starting to realize the benefits and flexibility that comes along with ever-changing, easily updated displays. Full Story: rAVe
Burger King gets frosty with DOOH
When it comes to advertising, the most difficult task to reach customers at the right time with the right message. Full Story: Digital Signage Today
EMAIL MARKETING
6 Email Marketing Trends to Drive More Sales in 2020
Back in 1971, when the first email was sent by computer engineer Ray Tomlinson, no one could have predicted it would become an effective digital marketing strategy to interact with existing and potential customers. Full Story: Business 2 Community
What Advantages does Automation Present to Email Marketing?
Email marketing campaigns are set to gain significantly from the added advantage of automation. Full Story: Marketing Tech
E-COMMERCE
How Do You Define Ecommerce Success?
Owning and running an ecommerce business should be rewarding and satisfying. It should provide a sense of well-being, creativity, drive, and success. Full Story: Practical Ecommerce
7 Ingredients For A Successful eCommerce Venture
Do you have an online store for your business yet? If not then you are definitely missing out on a huge opportunity for you to make it big with your business. Full Story: Customer Think
PUBLIC RELATIONS
A PR Pro’s Publicity Tips for Event Planners
All event planners want their events to be successful. The reasons are many: to please the client, be the talk (or envy) of the town, to win new business, to win awards, to motivate staff, and so on. Full Story: Special Events
Are we paying enough attention to digital public relations?
Human behaviour continues to evolve over time. In this post-modern age, however, our collective behaviour has been evolving faster than ever. Full Story: The Daily Star
MARKET RESEARCH
B2B Video Content: Top Goals, Formats, Channels, and Challenges
B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing. Full Story: MarketingProfs.com
Market Survey: Automotive Hydraulics System Market Business Research, manufacturer
Innovate Insights unravels its new study titled “Automotive Hydraulics System Market 2020 – Growth, Trends, and Forecast (2020-2024)”. Effective exploratory techniques such as qualitative and quantitative analysis have been used to discover accurate data. Full Story: Weekly Spy
WEB DEVELOPMENT
Why is an important Website builder for your business?
Some programs to create free web pages need you to have previous knowledge of programming to be able to develop it. Full Story: Webmaster Toolkit
How to Promote Your Website When You Have No Time
When you’re the one doing everything for your business, it’s easy for marketing to fall by the wayside. We get it — you’re busy worrying about the day-to-day and putting out fires, but to stay in business, you need more customers. Full Story: Business 2 Community
MARKETING AUTOMATION
Untangle Your Marketing Tools: Smart Tips For Streamlined Solutions
According to a Gartner survey, nearly a third of marketing budgets are allocated to technology and 40% of CMOs say marketing analytics is a top priority. Full Story: Forbes
How Can Marketing Automation Supercharge Your Customer Loyalty?
25% of eCommerce companies excelling in customer loyalty are able to retain almost 70% of their buyers, as shown by the Online Consumer Trends 2019. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
How to Successfully Implement Business Intelligence Software in Your Business
These tools are often bundled with data visualisation tools that make all the information gathered as accessible and useful as possible. Full Story: Manufacturer.com
The Ultimate Guide to the Business Intelligence tools for B2B Marketers
Business Intelligence is comprised of an array of strategies & technologies that are often harnessed by the enterprises for analysis, interpretation & visualization of data. Full Story: Promotion World
BRANDING AND DESIGN
Why no one cares about your brand
If clothing companies believe they have a captive clientele that loves them, they are wrong. Full Story: Wired.co.uk
Want your brand to be present on TikTok? Here are your options
If you work in marketing or lead a brand, you’re probably over 24. If you are over 24, there’s a good chance you’re not on TikTok. Full Story: The Drum
VOICE STRATEGIES
Voice Search: The Definitive Guide
The year of 2019 has come and gone, and we have just stepped in 2020. Full Story: TechFunnel
Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020
The IoT allows more and more consumers to have an online presence almost 24/7 via devices: smartphones, tablets, smart boxes and sticks, smart speakers, watches — you name it. Full Story: MarTech Series