By Integrated Marketing Platform   | January 08, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

HOW TO MAKE SURE YOUR MARKETING STRATEGY GETS OFF ON THE RIGHT FOOT IN 2020

I was on the phone with one of my newer home builder clients the other day and we were discussing the overall status of his marketing campaigns as 2019 came to a close. Full Story: Builder Magazine

You Don’t Know, What You Don’t Know

A person’s knowledge base is entirely dependent on their personal life experiences. Full Story: Forbes

What is at the Core of an Omni-Channel Marketing Solution?

This is an interesting question, and your response may have likely changed throughout your career as new technologies and methods for reaching your customers and prospects have evolved. Full Story: MarTech Advisor

5 Content Marketing Trends That Burst the Content Bubble Myth

It may be at an industry conference, in an online discussion forum, on a trusted analyst’s blog, or even in the morning headlines. Full Story: Skyword

Seeing Your Content Marketing in 20/20

At the start of a new year, you should be looking at your company brand, image, and marketing strategies from the last 12 months. Full Story: Business 2 Community

Content Marketing Can Increase Responsiveness of Your Customer Service Team

Traditional organizational structures are not well-suited for modern customer service strategies. Full Story: Customer Think

The Evolution Of Digital Marketing To Video Marketing

When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies… Full Story: Forbes

4 DIGITAL MARKETING TIPS TO TAKE YOUR BUSINESS TO THE NEXT LEVEL IN 2020

We’ve officially entered a new decade, and if you haven’t begun thinking about new marketing strategies for your business, now is the time. Full Story: AdAge.com

SOCIAL MEDIA

Deepfakes And Beyond: Who Wins If Social Media Platforms Are Regulated?

Wouldn’t it be great if everyone except you and people you agree with would just STFU? Full Story: Forbes

The Three-Step Social Media Marketing Machine

The other day, a friend reached out to me and asked this simple question: Full Story: Forbes

Five Social Media Marketing Mistakes You Must Avoid

Social media marketing is a strategy employed by many companies. Full Story: Forbes

10 Best Social Media Marketing Books to Read in 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Full Story: MarTech Advisor

SEARCH ENGINE

What Is the Best Way to Track Organic Conversions?

“What is the best way to track organic conversions? Which tool/method?” Full Story: Search Engine Journal

11 Important Image SEO Tips You Need to Know

Think about the last time you uploaded an image to your website. Full Story: Search Engine Journal

A Complete SEO Checklist: 21-Point List Explained

Are you looking for a complete SEO checklist that will help you increase traffic and visibility on your website? Full Story: Business 2 Community

4 Fundamental SEO Tactics That Are Still Relevant Today

Search Engine Optimisation (SEO) is such a buzzword in online marketing, and every online marketer knows its importance. Full Story: VENTS Magazine

MOBILE MARKETING

T-Mobile racks up new customers as it awaits merger outcome

The “Un-carrier” continues to do its thing, as it waits for a federal judge to decide the fate of its $26 billion merger with Sprint. Full Story: CNET

The State of Mobile

What is the current state of mobile, and how will this sector develop over the next few years? For businesses, is a mobile-first development strategy essential for their long-term growth and profitability? Full Story: Silicon UK

The best mobile and IoT conferences of 2020

The most life-changing products to come out over the next few years will almost certainly center on mobile, the Internet of Things (IoT), and voice-control technology. Full Story: TechBeacon

Best practices for mobile friendly website design

The most important tactic to widen the reach of your business is to be available to people on their favorite gadgets- mobile phones and tablets. Full Story: ITProPortal

DIGITAL SIGNAGE/ SCREEN MEDIA

Top 2019 blogs: Burger King, Walmart, Target digital signage design claim spots

The top blogs for 2019 ranged in topic from the clever design of Burger King digital signage to Walmart and Target’s current digital signage tactics and how these retailers can improve. Full Story: Digital Signage Today

Soaring To New Heights with Innovative Samsung Display Signage

A problem many airports face is finding the right digital display technology to communicate live updates as efficiently as possible. Full Story: Samsung Newsroom Canada

EMAIL MARKETING

Getting Email Ready For 2020: Tools You Need To Know About

In this digital age, higher returns for your marketing and advertising spend is like a superpower because it can generate more profits by utilizing optimum resources for a business. Full Story: Business 2 Community

Five Ways to Boost Your Email Campaigns’ Inbox Placement in 2020

Email marketing is one of the most dependable tactics in the marketer’s playbook. Full Story: MarketingProfs.com

E-COMMERCE

Forever 21 turns to e-commerce after retail failures

Fast fashion brand Forever 21 has announced its e-commerce strategy targeting consumers in Canada, Asia Pacific and Latin America. Full Story: The Drum

Are You Guilty of These 4 Common Ecommerce Mistakes?

If a product is just not significant to your audience or your advertising endeavors are not extremely focused, you will burn through a great deal of time, cash, and exertion. Full Story: Legal Reader

PUBLIC RELATIONS

Should You Budget For PR Services?

You want your business to thrive. You know you need to cut out any unnecessary expenses and strictly invest in essential services that will drive revenue, but still, questions remain. Full Story: Forbes

Three Reasons Public Relations Must Own Narrative Creation

In 1983, based on my recollection, San Diego State University had more than 2,000 students in its advertising track within the School of Journalism and Media Studies. Full Story: Forbes

MARKET RESEARCH

Comparing the Stock Market in 2018 vs. 2019 Gives Us Clues About What to Expect in 2020

The stock market just finished a rollicking 2019. The S&P was up nearly 32% including dividends. Full Story: Fortune

How the Business and IT Can Collaborate for Customer Success

Why should the business and IT collaborate? Really, the question is why wouldn’t they collaborate? Full Story: CIO

WEB DEVELOPMENT

WHY YOU NEED TO SLIM DOWN AND SPEED UP YOUR WEBSITE THIS YEAR

Slow webpages are growing increasingly unsightly as we start the new decade. Full Story: Associations Now

What frustrates web developers? Web browsers

Mozilla Developer Network survey indicates broad satisfaction with web technologies, with browser support being the main frustration. Full Story: InfoWorld

MARKETING AUTOMATION

Nine marketing automation strategies to win the war for ecommerce

Ecommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable. Full Story: ClickZ

Marketing automation tools: A comparison of HubSpot and Marketo

If you go back a couple of years in 2015, you will come across a shocking fact that only 10% of the companies were actually using the marketing automation tools for their campaigns. Full Story: Media Update

ANALYTICS & BUSINESS INTELLIGENCE

How You Can Make Business Intelligence Work for Your Business

Consider this: 90% of all data was created just in the past two years. Full Story: Business 2 Community

How self-service business intelligence helps managers win big

COMMERCIAL DATA helps create business intelligence. With more data, collected in real-time, businesses can create intelligence more quickly. Full Story: Tech Wire Asia

BRANDING AND DESIGN

Power Up Your Personal Branding With These 4 Great Tools

Today I have some personal branding resources to help you build a better business online. Full Story: Business 2 Community

Design in 2020 — what will branding look like?

Branding will continue to focus on experience. People want meaningful experiences and the truth from brands. Full Story: Design Week

VOICE STRATEGIES

The 7 Coolest Things Your New Voice Assistant Can Do

There’s a pretty good chance you unwrapped a new voice assistant, like an Amazon Alexa- or Google Assistant-enabled device, over the holiday. Full Story: Popular Mechanics

9 in 10 Businesses Believe in the Power of Voice Data

Research recently released by voice data capture platform Dubber at the end of 2019 revealed that 9 in 10 businesses, or 92% of all American respondents in their study, value voice data. Full Story: UC Today

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