By Integrated Marketing Platform   | July 01, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How To Use Marketing To Drive Your Business Decisions

In the business-to-business (B2B) world, there’s a digital marketing “spectrum of sophistication.” Full Story: Forbes

A New Media Marketing Strategy For Small Businesses

Digital Marketing is the core component of online marketing, which uses various internet and web-based digital technologies including desktop computers … Full Story: TechBullion

Three Powerful Marketing Trends Born In Lockdown

Now that the pandemic mandates and Covid-19 case numbers are winding down in the United States (knock on wood) Full Story: Forbes

How Will Brands Shape Their Influencer Marketing Strategy In Line with Lockdown Lifting?

Influencer marketing was worth $1.7 billion in 2016. This year, it is expected to reach $13.8 billion. That’s considerable growth. Full Story: Talking Influence

How bad incentives ruin good marketing

“Show me the incentive and I will show you the outcome.” Full Story: Marketing Week

Being inclusive equals better marketing results

New research shows how embracing diversity in content delivers better results. Full Story: The Drum

What Is Tangible Marketing And Why Is It Important To Modern Businesses?

We live in a digital age and it is easier than ever for businesses to communicate their marketing messages. Full Story: Minutehack

Three benefits of customer-centric marketing

A customer-centric marketing approach is becoming increasingly popular, as more and more brands are agreeing that the customer is always right! Full Story: Media Update

SOCIAL MEDIA

Social Media Bill Temporarily Blocked After Judge’s Ruling

A federal judge late Wednesday issued an injunction against a recently-enacted state law that would’ve imposed stiff penalties on social media companies that de-platform political candidates. Full Story: WFSU News

3 tips for social media in a socially-distanced world

How do you stay top of mind and inspire future travel when everybody’s quarantined? Full Story: PR Daily

5 Steps to Achieve Millions of Impressions On Social Media

Facebook ads can get costly, so here are some tips on how you can multiply your returns at a fraction of the price. Full Story: Entrepreneur

Social Media Marketing Lessons From Nonprofits

In the world of nonprofits, it’s really a numbers game. Full Story: AllBusiness.com

SEARCH ENGINE

Why SEO is a Vital Element of Every Start-up Marketing Strategy

Imagine for a moment that you need to hire a tradesperson, an industry specialist or even a retailer. Full Story: About Manchester

SEO Tests vs. SEO Audits: What’s the Difference?

It’s a well-known fact of human development that adults struggle to learn new languages as well as the average 10-year-old. Full Story: G2 Learning Hub

How Redirecting URLs Can Impact SEO

An updated document from Google explains how redirecting URLs can impact a site’s appearance in search rankings. Full Story: Search Engine Journal

What to Do About Old Low Quality Content

Google’s John Mueller was asked what to do about content that’s older and low quality. Would it be better to remove the content? Or would it be better to rewrite the old bad quality content? Full Story: Search Engine Journal

MOBILE MARKETING

Watch: Next-gen mobile marketing: How can grocery target consumers on the move?

Be they browsing high streets, on their commute or running errands in the car, there are all sorts of opportunities for food and drink companies to target consumers on the move. Full Story: The Grocer

4 tips to improve your mobile app

It’s estimated that over 2.5 billion people around the world own a smartphone. Full Story: Techaeris

14 Ways For Companies To Improve Digital And Mobile Marketing In 2021

More than ever before, consumers are turning to the internet to find information and engage with brands and other consumers. Full Story: Forbes

4 Reasons You Should Refine Your Mobile Marketing Strategy

Here’s a quick question; on average, how much time do you spend on your smartphone? Full Story: Business 2 Community

DIGITAL SIGNAGE/ SCREEN MEDIA

Consumers will look to OOH ads for back-to-school shopping

Back-to-school shopping is a step toward getting back to normal, and 53% of Americans said out-of-home advertising is playing a role in restoring their confidence as they prepare for the next school year. Full Story: Digital Signage Today

Mini PCs drive improved digital signage experiences

In recent years, media players for digital signage have gone from bulky devices to pieces of equipment that can fit in the palm of your hand. Mini PCs in particular, are taking the market by storm. Full Story: Digital Signage Today

EMAIL MARKETING

5 Email Marketing Trends to Boost Marketing Strategy

In 2020, it was estimated that 306 billion emails were sent and received each day worldwide. It’s anticipated this figure will continue to increase each year, eventually reaching 376 billion by 2025. Full Story: AiThority.com

Now More Than Ever, Retailers Need To Realize The Potential In Email Marketing

The way brands and marketers feel about email appears to be cyclical; every few years it seems there’s an industry-wide reevaluation of its efficacy. Full Story: Forbes

E-COMMERCE

4 Proven Strategies to Optimize Multi-Channel eCommerce Marketing Campaigns

Running eCommerce ads is hard enough when you’ve got several campaigns, with dozens of ad variations in each, on just a single platform. Full Story: Business 2 Community

How to Create a Seamless eCommerce Site Navigation Experience

If you administrate an eCommerce site, you’ll be aware that offering a range of quality products is only half the battle. Full Story: CustomerThink

PUBLIC RELATIONS

The perils of PR

Companies can spend a fortune on their image. Full Story: The Economist

The missing link: rise of the PR agent with a smattering of hypertext

For reasons we can only put down to the universe’s trend towards higher disorder, we have arrived on the mailing lists of ever more PR agencies. Full Story: New Scientist

MARKET RESEARCH

Leveraging market research to yield positive results for your business

Every company has data, but not every company uses it wisely — or even at all. And that can be a critical mistake, says Kelly Manderfield, chief marketing officer at Cleveland Metroparks. Full Story: Smart Business Magazine

WEB DEVELOPMENT

How to register a domain for your website

Are you starting a website? Whether it’s for a new business venture you’re starting or as a personal resume or portfolio, it seems that everyone has a website today. And luckily, it’s easier than ever to start one. Full Story: ZDNet

Overcoming Website Accessibility Roadblocks

According to the World Health Organization (WHO), more than one billion people live with some form of disability, one in four adults in the United States alone. Full Story: Multichannel Merchant

MARKETING AUTOMATION

The importance of marketing automation: workflows and how best to use them

Workflows are the backbone of any marketing automation strategy. Full Story: Doxee

How the Art of Listening Transforms the Customer Experience

Making broad assumptions is risky for founders and their teams when investor dollars and many hours of hard work are at stake. Relationships grounded in trust are a necessity. Full Story: CEOWORLD magazine

ANALYTICS & BUSINESS INTELLIGENCE

Learn to Become Productive and Efficient With Google Workspace Tools

Learn everything you need to know about ads, sheets, trends, apps scripts, analytics, and more. Full Story; MakeUseOf

Data analytics an essential business tool

Data analytics is one of the fastest growing sectors in the Information Technology (IT) industry. Business analytics, business intelligence and data science are also commonly used terms to describe the space. Full Story: Daily FT

BRANDING AND DESIGN

What are the types of graphic design?

You may have an image in your mind of what a graphic designer does, and it may be quite limited in scope. Full Story: TechBullion

Branding Your Side Hustle

The pandemic put millions of Americans out of work and forced millions more to learn, not just how to manage money, but also how to make more money. Full Story: CustomerThink

VOICE STRATEGIES

How to Use Your Amazon Alexa as a medical alert system

Learn how to use your Amazon Alexa as a medical alert system in our helpful set-up walkthrough. Full Story: TechRadar

Google admits listening to “some user conversations” through an assistant: Report

Google reportedly told the Indian Standing Committee on Information Technology that employees were listening to a “recording of conversation” between the user and the Google Assistant, an AI virtual assistant. Full Story: Ohio News Time

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