By Integrated Marketing Platform   | October 01, 2021 | Uncategorized,

MARKETING STRATEGY

The Future of Digital Marketing is Different than You Think

From social media to search engine optimization, digital marketing continues to impact billions of users positively. Full Story: Hospitality Net

What is Cloud Marketing?

Without even noticing, one is more likely to see a sales ad on their personal social media page than within more traditional forms of media. Full Story: TechFunnel

12 Trends In Account-Based Marketing Every Marketer Needs To Know

Marketers today understand that personalizing a campaign for the target audience is the best way to ensure it will generate the desired results. Full Story: Forbes

Digital marketing and the data privacy age

Know the regulations and what your policies must include. Full Story: CUNA News

15 Best Practices To Ensure A Successful Partner Marketing Initiative

Partnering with another business in a related vertical to collaborate on your marketing efforts is a potentially lucrative strategy that can help you gain new customers. Full Story: Forbes

Your customer has evolved. So should your marketing.

Digital-first no longer means email-first. Marketers must move beyond a single-channel marketing approach to reach buyers where they are – in all channels. Full Story: Search Engine Land

Comparing Online Marketing Tactics for Local and International Companies

Many multinationals suffer from the same limitations that plague many small businesses. Full Story: Business 2 Community

How Digital Marketing Agencies Can Help Clients Achieve Web Accessibility Compliance

A brand’s online footprint is central to its customer acquisition and retention efforts. Full Story: Forbes

SOCIAL MEDIA

We’re All Working Longer Hours. Social Media Isn’t Helping

I had a long conversation with an editor over LinkedIn the other day. Full Story: Forbes

News Consumption Across Social Media in 2021

As social media and technology companies face criticism for not doing enough to stem the flow of misleading information on their platforms. Full Story: Pew Research Center

13 Tips To Connect And Integrate CRM Tools And Social Media Efforts

While your customer service representatives are busy fielding calls, chats, texts, emails and other forms of communication to handle customer issues and complaints, their counterparts on the marketing team might be dedicating resources to social listening. Full Story: Forbes

Facebook, Twitter still the leading social media sites where people get news

Though numbers declined slightly from 2020, there are still plenty of Americans getting their news from social media. Full Story: CNET

SEARCH ENGINE

Why is SEO Vital to Local Marketing?

Did you know that even though online visibility has increased for businesses of all sizes, more people are searching and buying locally? Full Story: The Daily Californian

How to Recover from Negative SEO Attacks

If you’ve been involved with digital marketing for any amount of time, chances are you’re well aware of Search Engine Optimization (SEO). Full Story: PromotionWorld

Five Quick Video SEO Tips to Help More People Find Your Content

Videos are the language of the Internet right now. Businesses and creators alike are capitalizing on the qualities of the medium, engaging with both dedicated and casual audiences to great effect. Full Story: MarketingProfs

How to Build SEO-Friendly Internal Link Structures Using AI

No matter what you call it, how your pages are linked to and from one another is one of the key drivers of your rankings in search. Full Story: Search Engine Journal

MOBILE MARKETING

14 Top Tips For Brands Working On Messaging For Mobile Marketing

If you’ve ever accessed a site on your phone or tablet that had copy or imagery that was difficult to see or ran off the screen, you probably realize that not every business has optimized their online content for mobile applications. Full Story: Forbes

Looking for ways to loop a YouTube video on computer or in mobile app? Know how

Here is a step-by-step guide to loop a YouTube video on a computer or in a mobile app. Full Story: IndiaToday

What to Consider When Building Your Online Store’s Mobile App

Global mobile commerce sales are expected to reach a jaw-dropping $3.56 trillion in 2021 and account for almost 73% of these ecommerce sales. Full Story: TechBullion

How Much Mobile App Development Will Cost You in 2021?

In the past few years, the mobile app development industry has experienced acute growth. Full Story: CustomerThink

DIGITAL SIGNAGE/ SCREEN MEDIA

OOH ad revenues hit record low in 2020

OOH advertising revenues across the globe, including all digital, traditional and ambient media platforms, declined 13.3%, to $51.63 billion, in 2020 — the steepest drop the OOH ad industry has ever endured. Full Story: Digital Signage Today

Ford DOOH campaign aims to dispel electric vehicle range anxiety

Car maker Ford has launched a data-driven Digital Out of Home campaign for the all-electric Ford Mustang Mach-E. Full Story: Mobile Marketing Magazine

EMAIL MARKETING

Why Automated Email Marketing Is an Essential Tool for Small-Business Owners

Email marketing is the best way to reach customers and get sales. Here’s why. Full Story: Entrepreneur

Your Email Marketing Is Destined to Fail Without These 3 Essentials

Don’t underestimate the power of a well-crafted email-marketing strategy; it can make or break your business. Full Story: Entrepreneur

E-COMMERCE

5 eCommerce Marketing Strategies That Will Drive Conversion in 2022

Digital marketing is necessary for online businesses to succeed in this day and age. Full Story: TechBullion

This Is Why You Need to Adjust Your Ecommerce-Channel Strategy Today

Ecommerce continues to grow and thrive, but companies must adapt to find real success. Full Story: Entrepreneur

PUBLIC RELATIONS

14 Key Metrics For Measuring A PR Campaign’s Effectiveness

In the world of public relations, the full impact of a campaign can be difficult to track. Full Story: Forbes

The Value Of Courage In PR

While it may seem odd, I regularly think of the concept of courage throughout the course of my work week. Full Story: Forbes

MARKET RESEARCH

Why CMOs Should Include Market Research In Their Strategies

Market research is an important tool for assessing industry landscapes and gathering customer insights, which can ultimately allow you to make more informed decisions for your business. Full Story: Forbes

WEB DEVELOPMENT

7 Reasons to Invest in WordPress Development for Your Business

This era calls for the digitalization of everything, including businesses. Full Story: Chiang Rai Times

SEO & Web Programming: How the Two Now Work Together

The key to running a successful online business depends on how well you balance key skills including content creation, SEO, and web development/programming. Full Story: The Web Writer Spotlight

MARKETING AUTOMATION

Your Marketing Automation Can Bridge the Gap in your Marketing-Sales Alignment

This is what can help them drive positive results while making it easier to calculate the ROI of various marketing and sales outreach activities, bottom-line metrics, customer acquisition lags, and more. Full Story: MarTech Series

The Future Of Marketing Automation

What Is Marketing Automation? Marketing automation allows businesses to save time on carrying out repetitive task … Full Story: Business Manchester

ANALYTICS & BUSINESS INTELLIGENCE

What Is Business Intelligence and Capabilities That Can Help

BI or Business Intelligence takes advantage of software and services that help to transform big data or any other relevant information into actionable insights that can help to inform … Full Story: Telemedia Online

Six Technologies to Drive New Customer Acquisition and Growth

As the COVID-19 pandemic led many marketers to shift focus to pure customer retention strategies, it also brought an acceleration to digital transformations for many marketing organizations. Full Story: Destination CRM

BRANDING AND DESIGN

How Personal Branding Went Digital And What It Means For Your Career

When I created my personal branding business 20 years ago, personal branding lived in the real world. Full Story: Forbes

18 Essential Graphic Design Terms You Need to Know

If you’re just starting out in the world of graphic design, make sure you’re familiar with these terms. Full Story: MakeUseOf

VOICE STRATEGIES

Is Siri Getting Dumber? Apple Has Removed These Important Commands

We’ve already seen some indications that Apple has been working to streamline Siri by eliminating some of its lesser-used features, but a new report suggests that Apple’s voice assistant may have just taken a considerable step backward, with a number of important Siri capabilities disappearing as well. Full Story: iDrop News

Google Apparently Blocked Sonos From Making The Smartest Speaker

Sonos was ready to make Alexa and Google Assistant work together on the same smart devices, but Google reportedly didn’t want to share the stage. Full Story: Screen Rant

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