By Integrated Marketing Platform | October 26, 2021 | Uncategorized,
MARKETING STRATEGY
The Future of Digital Marketing is Different than You Think
From social media to search engine optimization, digital marketing continues to impact billions of users positively. Full Story: Hospitality Net
Without even noticing, one is more likely to see a sales ad on their personal social media page than within more traditional forms of media. Full Story: TechFunnel
12 Trends In Account-Based Marketing Every Marketer Needs To Know
Marketers today understand that personalizing a campaign for the target audience is the best way to ensure it will generate the desired results. Full Story: Forbes
Digital marketing and the data privacy age
Know the regulations and what your policies must include. Full Story: CUNA News
15 Best Practices To Ensure A Successful Partner Marketing Initiative
Partnering with another business in a related vertical to collaborate on your marketing efforts is a potentially lucrative strategy that can help you gain new customers. Full Story: Forbes
Your customer has evolved. So should your marketing.
Digital-first no longer means email-first. Marketers must move beyond a single-channel marketing approach to reach buyers where they are – in all channels. Full Story: Search Engine Land
Comparing Online Marketing Tactics for Local and International Companies
Many multinationals suffer from the same limitations that plague many small businesses. Full Story: Business 2 Community
How Digital Marketing Agencies Can Help Clients Achieve Web Accessibility Compliance
A brand’s online footprint is central to its customer acquisition and retention efforts. Full Story: Forbes
SOCIAL MEDIA
We’re All Working Longer Hours. Social Media Isn’t Helping
I had a long conversation with an editor over LinkedIn the other day. Full Story: Forbes
News Consumption Across Social Media in 2021
As social media and technology companies face criticism for not doing enough to stem the flow of misleading information on their platforms. Full Story: Pew Research Center
13 Tips To Connect And Integrate CRM Tools And Social Media Efforts
While your customer service representatives are busy fielding calls, chats, texts, emails and other forms of communication to handle customer issues and complaints, their counterparts on the marketing team might be dedicating resources to social listening. Full Story: Forbes
Facebook, Twitter still the leading social media sites where people get news
Though numbers declined slightly from 2020, there are still plenty of Americans getting their news from social media. Full Story: CNET
SEARCH ENGINE
Why is SEO Vital to Local Marketing?
Did you know that even though online visibility has increased for businesses of all sizes, more people are searching and buying locally? Full Story: The Daily Californian
How to Recover from Negative SEO Attacks
If you’ve been involved with digital marketing for any amount of time, chances are you’re well aware of Search Engine Optimization (SEO). Full Story: PromotionWorld
Five Quick Video SEO Tips to Help More People Find Your Content
Videos are the language of the Internet right now. Businesses and creators alike are capitalizing on the qualities of the medium, engaging with both dedicated and casual audiences to great effect. Full Story: MarketingProfs
How to Build SEO-Friendly Internal Link Structures Using AI
No matter what you call it, how your pages are linked to and from one another is one of the key drivers of your rankings in search. Full Story: Search Engine Journal
MOBILE MARKETING
14 Top Tips For Brands Working On Messaging For Mobile Marketing
If you’ve ever accessed a site on your phone or tablet that had copy or imagery that was difficult to see or ran off the screen, you probably realize that not every business has optimized their online content for mobile applications. Full Story: Forbes
Looking for ways to loop a YouTube video on computer or in mobile app? Know how
Here is a step-by-step guide to loop a YouTube video on a computer or in a mobile app. Full Story: IndiaToday
What to Consider When Building Your Online Store’s Mobile App
Global mobile commerce sales are expected to reach a jaw-dropping $3.56 trillion in 2021 and account for almost 73% of these ecommerce sales. Full Story: TechBullion
How Much Mobile App Development Will Cost You in 2021?
In the past few years, the mobile app development industry has experienced acute growth. Full Story: CustomerThink
DIGITAL SIGNAGE/ SCREEN MEDIA
OOH ad revenues hit record low in 2020
OOH advertising revenues across the globe, including all digital, traditional and ambient media platforms, declined 13.3%, to $51.63 billion, in 2020 — the steepest drop the OOH ad industry has ever endured. Full Story: Digital Signage Today
Ford DOOH campaign aims to dispel electric vehicle range anxiety
Car maker Ford has launched a data-driven Digital Out of Home campaign for the all-electric Ford Mustang Mach-E. Full Story: Mobile Marketing Magazine
EMAIL MARKETING
Why Automated Email Marketing Is an Essential Tool for Small-Business Owners
Email marketing is the best way to reach customers and get sales. Here’s why. Full Story: Entrepreneur
Your Email Marketing Is Destined to Fail Without These 3 Essentials
Don’t underestimate the power of a well-crafted email-marketing strategy; it can make or break your business. Full Story: Entrepreneur
E-COMMERCE
5 eCommerce Marketing Strategies That Will Drive Conversion in 2022
Digital marketing is necessary for online businesses to succeed in this day and age. Full Story: TechBullion
This Is Why You Need to Adjust Your Ecommerce-Channel Strategy Today
Ecommerce continues to grow and thrive, but companies must adapt to find real success. Full Story: Entrepreneur
PUBLIC RELATIONS
14 Key Metrics For Measuring A PR Campaign’s Effectiveness
In the world of public relations, the full impact of a campaign can be difficult to track. Full Story: Forbes
While it may seem odd, I regularly think of the concept of courage throughout the course of my work week. Full Story: Forbes
MARKET RESEARCH
Why CMOs Should Include Market Research In Their Strategies
Market research is an important tool for assessing industry landscapes and gathering customer insights, which can ultimately allow you to make more informed decisions for your business. Full Story: Forbes
WEB DEVELOPMENT
7 Reasons to Invest in WordPress Development for Your Business
This era calls for the digitalization of everything, including businesses. Full Story: Chiang Rai Times
SEO & Web Programming: How the Two Now Work Together
The key to running a successful online business depends on how well you balance key skills including content creation, SEO, and web development/programming. Full Story: The Web Writer Spotlight
MARKETING AUTOMATION
Your Marketing Automation Can Bridge the Gap in your Marketing-Sales Alignment
This is what can help them drive positive results while making it easier to calculate the ROI of various marketing and sales outreach activities, bottom-line metrics, customer acquisition lags, and more. Full Story: MarTech Series
The Future Of Marketing Automation
What Is Marketing Automation? Marketing automation allows businesses to save time on carrying out repetitive task … Full Story: Business Manchester
ANALYTICS & BUSINESS INTELLIGENCE
What Is Business Intelligence and Capabilities That Can Help
BI or Business Intelligence takes advantage of software and services that help to transform big data or any other relevant information into actionable insights that can help to inform … Full Story: Telemedia Online
Six Technologies to Drive New Customer Acquisition and Growth
As the COVID-19 pandemic led many marketers to shift focus to pure customer retention strategies, it also brought an acceleration to digital transformations for many marketing organizations. Full Story: Destination CRM
BRANDING AND DESIGN
How Personal Branding Went Digital And What It Means For Your Career
When I created my personal branding business 20 years ago, personal branding lived in the real world. Full Story: Forbes
18 Essential Graphic Design Terms You Need to Know
If you’re just starting out in the world of graphic design, make sure you’re familiar with these terms. Full Story: MakeUseOf
VOICE STRATEGIES
How Personal Branding Went Digital And What It Means For Your Career
When I created my personal branding business 20 years ago, personal branding lived in the real world. Full Story: Forbes
18 Essential Graphic Design Terms You Need to Know
If you’re just starting out in the world of graphic design, make sure you’re familiar with these terms. Full Story: MakeUseOf