By Integrated Marketing Platform   | September 21, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

TOP 8 Effective Marketing Strategies

Owning a business means having an effective marketing strategy to garner more audience for generating leads. It takes time and brainstorming activities to develop a marketing plan that could resonate with one’s targeted audience. Here are eight effective marketing strategies that will help a business in earning a high amount of revenue. Full Story: VENTS Magazine

How To Plan A New Product Launch With Digital Marketing

Business owners are familiar with building their own go-to-market strategy. It’s the official plan of how a new product gets launched, who the target audience is, the marketing plan, and sales strategy. But each product, industry, and market are different — especially in the manufacturing and industrial world. And with the move toward a digital transformation of sales and marketing, more manufacturers and industrial companies are incorporating digital tactics into their go-to-market strategy. Full Story: ThomasNet News

8 Content Marketing Tasks You Should Automate

Businesses juggle many roles during the content creation process. However, they can significantly improve their efficiency by automating certain tasks. Currently, 75% of marketers use automation tools, and 91% consider automation critical to the overall success of their marketing programs. Full Story: Business.com

How To Build A Small Business Competitive Strategy

If you are a student of business, you know the value of his theories on strategy and competition, marketing strategy, the five forces and gaining a long-term competitive advantage through differentiation focus. If you don’t know his work, he basically identifies specific segments and classifies different types of competition that help us strategize. Full Story: Forbes

The pitfalls of surveys and other data traps that could be hurting your marketing

Data is at the foundation of our digital marketing efforts, but it is often faulty – and many marketers don’t think twice about it. Budde offered key points for marketers to consider when applying metrics to a marketing strategy in order to avoid setbacks and erroneous outcomes. Full Story: Marketing Land

The new marketing standard requires the right data and content

Everyone wants to write amazing customer-focused content, although it’s often easier said than done. There are many reasons why, but most come down to one key thing: having the right data to know what content to create – and where to deliver it. Full Story: Diginomica

Why marketing is the test, no matter how great your idea

Branding that identifies you as the producer and connects buyers to your farm product is a key strategy for adding value to farm products, says Halifax-based business consultant Gary Morton with Morton Horticultural Associates. Full Story: Country Guide

Marketing campaigns cause frustration for local SMMEs

A survey explores how small, medium and micro enterprises (SMME) in South Africa carry out marketing plans. A survey carried out by boutique marketing consultancy, Firejuice Marketing aimed at exploring how small, medium and micro enterprises (SMME) in South Africa carry out marketing plans found 100% of the surveyed businesses believe in marketing as an effective tool, however, only 46% carry out consistent marketing campaigns. Full Story: Bizcommunity.com

SOCIAL MEDIA

Improve Your Inbound Marketing Strategy by Using Social Media

Even though nowadays social networks are a very appealing field where you can develop successful marketing strategies, many have difficulties generating a significant return on investment. This is especially due to high competition, ever-changing algorithms and costly marketing mistakes that usually happen. Full Story: Arizona Daily Register

Why You Should Invest in a Social Media Strategy for Your Business

While many businesses have embraced social media in a big way, some have more success with it than others. There’s no denying that social media marketing can be a tricky tightrope to walk; play too safe and you fade into the crowd, take too much of a risk and you could damage your brand image. However, for those businesses which get that balance right, the benefits are numerous and significant. If you’re yet to be convinced and are still sitting on the fence, here are several reasons why you should be investing in a social media strategy for your business. Full Story: About Manchester

Best social media management tools of 2019: apps for managing and marketing

Companies spend a lot of money these days creating killer content for Facebook, Twitter, Instagram and the various other social media platforms out there. Whatever business you’re in, reaching your customers, clients and readers relies a huge amount on the ubiquity of social media sites. Full Story: TechRadar

Social media marketing trends in 2019

Ever since the advent of social media platforms, it has captured the internet industry completely. As we stepped into the digital era, brands started opting for social media platforms for marketing a brand and reach a wider audience base globally. Full Story: Best in Australia

SEARCH ENGINE

The Scientific Method for SEO: 6 Steps to Find Your True Ranking Factors

If you’re like me, you’ve received that question more times than you can count. Also if you’re like me, your answer to this question has become a lot more subjective over the years. In my last article for Search Engine Journal, I said that “it depends” is actually a responsible and appropriate answer to most marketing questions. I think the same applies to most SEO questions. Full Story: Search Engine Journal

10 Tips for Nailing Your SEO

Your primary motive as a business owner is to direct as much traffic as possible through to your website to initiate the sales process. Search Engine Optimisation (SEO) is the core of success when it comes to achieving a high ranking on Google—without breaking the bank. If you’re unfamiliar with the incentive behind SEO, it’s basically a way to target keywords (related to your products and services) that people are likely to search. Google will rank your website based on its relevancy to the keyword, and the overall credibility of the website. Full Story: MakTechBlog

10 PILLARS FOR SEO SUCCESS

A good SEO strategy shouldn’t just be the mission of the SEO team: it should be the mission of the entire organization. “SEO influences everything in the organization, but too often, the SEO team are only ones responsible for SEO,” says Jessica Bowman, founder of SEOinhouse.com. “The SEO team doesn’t control all the levers needed to improve SEO, and other teams don’t know how or when to work with the SEO team.” Full Story: Chief Marketer

How to create SEO friendly content for your new website

We’ve managed plenty of site launches from an SEO perspective which means that we have a blueprint for an SEO friendly website launch. There are many things to consider, but a large part of the work is the content. People often want to get writing straight away, but there are many things to consider before you put pen to paper (or finger to keyboard). Full Story: Bizcommunity.com

MOBILE MARKETING

Three best practices to increase location opt-ins

Location prompts can be a problem for mobile app publishers. After all, you’ve no doubt been there yourself… you download an app… immediately get prompted for your location …and let’s guess … you don’t hit ‘allow’. Full Story: Mobile Marketing Magazine

Should Your Business Build A Mobile App? 12 Questions To Help You Decide

With the advent of fast mobile internet, it has become common to see people surfing the Web or accessing apps everywhere and anywhere they go. According to BroadbandSearch.net, mobile Web traffic shot up 222% between 2013 and 2018. The introduction of 5G has the potential to supercharge the exchange of data and give consumers high-speed access to a range of content through their mobile devices. Full Story: Forbes

Three Mobile customers are getting this much needed upgrade for free

Three Mobile users are set to get a much-needed boost for their smartphones and it won’t cost them any extra. The network has announced that it is investing heavily in upgrading its current 4G network which it says will deliver improvements of up to 150 per cent for customers. Full Story: Express.co.uk

MOBILE APP SUBSCRIPTIONS HIGHLIGHT RECENT GROWTH

The latest quarterly report by mobile analytics company App Annie said that Q2 of 2019 was a record-breaker for global app installs and consumer spend. Installs over the two main app stores recorded a year-over-year increase of 7%, totaling $30.3 billion worldwide. Gross consumer spend in Q2 2019 grew as well, increasing 20% from the previous year, with the Apple App Store and Google Play Store generating $22.6 billion in revenue. Full Story: ARC

DIGITAL SIGNAGE/ SCREEN MEDIA

3 ways to make digital signage..easier

Deploying digital signage is difficult. You have to pick out the right vendor, hardware, software and content. You also have to handle many other variables such as the location of your digital signage and how often you plan to make new content. Full Story: Digital Signage Today

6 STEPS TO TAKE TO ENSURE DIGITAL SIGNAGE WINS ATTENTION

Digital signage isn’t just for QSRs and fast casual dining anymore. In fact, many full-service restaurants are also using this technology to enhance the dining experience and increase revenue. However, just because a restaurant has screens and content up on the walls, doesn’t mean those signs are going to grab your guests’ attention. The restaurants that are having the most success with digital signage live by this golden rule: Full Story: Restaurant Business Online

EMAIL MARKETING

Email Acquisition: How to Gain More Quality Addresses (and Offset Risk)

We recently sat down with Chris Marriott, President & Founder of Marketing Democracy, to chat about email acquisition, why it’s important to marketers, and how to get it right. As we head into the holiday season, which in the world of email marketing starts in September, one of the most important keys to a successful holiday program is the health of one’s email subscriber list. Over the course of any given year there are several factors that can lead to a decrease in your subscriber base. Full Story: Business 2 Community

3 Things to Know Before Cleaning Your Email List

Do you hear a lot of marketers saying that “email is king”? That’s because it really is. According to a 2018 study by Data Marketing & Analytics, 73 percent of consumers said they prefer to receive marketing messages via email. How do you make sure they do receive your emails, though? Full Story: Entrepreneur

E-COMMERCE

What’s the best ecommerce platform for your business?

Most ecommerce business owners are not internet experts. We rely on service providers to guide us. Similar to hiring accountants and lawyers, we often use ecommerce consultants and developers to help with our online store. Full Story: Practical Ecommerce

Launch your own ecommerce business with this bundle

There are more than 500,000 stores on the ecommerce platform Shopify stores and growing. While that’s evidence that the world of ecommerce is booming, it’s also more saturated than ever, meaning it can be difficult to make your business and products stand out. If you’ve got an ecommerce business or are thinking of starting one, check out The Ultimate Shopify & Ecommerce Expert Bundle, on sale now in the Salon Marketplace for just $39. Full Story: Salon

PUBLIC RELATIONS

6 Fool-Proof Steps to a Successful Public Relations Campaign

Are you looking to maintain a professional presence in your field? Every business or professional individual can benefit from some form of public relations when it comes to elevating and maintaining their image. No matter what your intentions are when starting a public relations campaign, where do you start? Full Story: Business 2 Community

Why website accessibility is crucial for a client’s digital reputation

Despite being a crucial issue for website owners, web accessibility is widely overlooked and misunderstood. Web accessibility does not refer to people having internet access, though that is important in its own right. Rather, web accessibility is the idea of making sure people with disabilities can fully use a website and its features. Full Story: PR Daily

MARKET RESEARCH

Why Messaging Is the Future of Market Research

I recently rented a car to explore Hawaii with my family. A few days after returning the vehicle to the rental company, a survey popped up in my inbox. I had a great experience, so I thought I’d do the car-rental company a favor and give them my feedback. Full Story: Entrepreneur

Market research business snapped up by international group

With more than 20 years of experience in the field of online research and insight communities, the agency deploys an award-winning suite of tools helping its clients understand and engage with their consumers around the world. Full Story: The Business Desk

WEB DEVELOPMENT

4 signs of an ineffective business website

The problem is that it’s not always obvious why a business website isn’t attracting visitors or generating leads. True, an ugly website is usually a strong indication of sub-par design, but the reality is that aesthetics are just one part of overall website performance. In order to help business owners go a little bit deeper, we’re going to share four tell-tale signs that a professional website isn’t up to snuff. Full Story: Business Matters

Actionable Advice for Driving More Traffic

Pretty much since the internet first became a thing, the challenge for businesses has been driving traffic. And it’s a trial confronted by every sector, from the newest blogger to high-profile internationals, with 63% of businesses saying generating leads is their biggest marketing challenge. Because if content isn’t seen it can have no inherent purpose, which makes the website null and void. Full Story: Business.com

MARKETING AUTOMATION

How Companies Are Using AI To Improve Sales

Artificial intelligence solutions are inundating the market right now: They’re penetrating and transforming industries from transportation and agriculture to finance (paywall) and business development. AI is everywhere. And sales and marketing are no exception to this trend. Many tout AI’s unique ability to recognize and track nuances that a human eye can’t as the “golden ticket” that promises to skyrocket any company’s attempts to understand their customers on a whole new level. Full Story: Forbes

Marketing Automation Software Market to Witness a Pronounce Growth During 2025

Marketing automation accredits to software tools and platforms which are implemented by enterprises to manage all kinds of operation effectively. Marketing automation software allows organizations to automate, integrate, and measure marketing tasks and productivity to improve operational efficiency. Marketing automation software is a component of customer relationship management (CRM) which allows automating in marketing process which in turn eliminates time consuming operations related to customer manual data management. As there is an increase in competition among enterprises, marketing automation software helps to keep track of changing day-to-day demand of customer to minimize retardation. Full Story: My Health Reporter

ANALYTICS & BUSINESS INTELLIGENCE

CEO Perspective: Future Trends in BI and Analytics         

Is your data accessible? Is it coming too fast? Are your tackling AI and machine learning now or do you expect them in your future? Upside spoke with Sisense CEO Amir Orad to explore what’s hot now, what BI and analytics trends are on the horizon, and what tech offers a bigger opportunity to your enterprise than you may know. Full Story: TDWI

Learning and Development Analytics

I have written a number of posts on learning & development analytics and what I’m writing in this post is sort of a summary of what i have written before. I have read a number of articles and posts about learning and development analytics and I do find a lot of what is written confusing or not clear in terms of what direction i should take when it comes to learning and development analytics. Full Story: TrainingZone.co.uk

BRANDING AND DESIGN

Six Simple Ways To Become A Better Brand Storyteller

Good marketing has always been about storytelling. You need to find out what’s important to your target audience—whether that’s your customers, your employees or your investors—and talk about your brand in a way that’s relatable, engaging and meaningful to them. Full Story: Forbes

New Video Marketing Tools

With more than a billion users on YouTube now, according to the company’s statistics page, ensuring your pharmacy’s video marketing dusts the competition has never been more important. Michael Miller, author of “YouTube for Business,” agrees: “This represents one of the biggest marketing opportunities in a long time. If you’ve never visited the YouTube website, you’ve missed out on the hottest thing on the internet today.” Full Story: Drug Topics

VOICE STRATEGIES

This Is Why AI Companies Have to Listen to Your Voice Recordings

In late August, Motherboard broke the news that Microsoft had shared voice recordings of Xbox users with contractors to improve the functionality of its AI-powered voice assistant. Earlier that month, another report revealed that Microsoft was sharing Skype recordings and Cortana voice commands with contractors to improve the chat platform’s services. Some of the recordings contained intimate content. Full Story: PCMag.com

Google Assistant Gets A Second Voice Option In 9 More Languages

Google is launching new voices for Google Assistant in nine more languages. Google Assistant will now have a second voice option in German, French, Dutch, Norwegian, Italian, Korean, Japanese, and English for India and the UK. The new voices have begun rolling out for users in the respective countries starting this week. Full Story: Android Headlines

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