By Integrated Marketing Platform   | September 25, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How to Raise Your Marketing Strategy to a Whole New Level in 2019?

We’re already way in 2019 but would you say your Marketing strategy is prepared for all these new trends that are completely revolutionizing the Marketing world? Nowadays, Marketing is becoming increasingly important for your business as it connects your brand with your audience on so many levels. And your customers need to feel that connection to make a purchase. Full Story: MarTech Series

The Growing Impact Of AI On Marketing Strategy

The march toward personalization means marketing strategy finds itself under the expanding shadow of artificial intelligence. AI is being deployed in a growing number of functions. I recently asked Jerry Roche, CEO of Trial Run, a fractal analytics firm, for his perspective on the impact of AI on marketing strategy. Full Story: Forbes

Why You Should Treat Retirement Like A Startup Business

Have you ever worried if you’ll run out of money? Can you imagine a point where you might wonder how you might bring in that next dollar? Are you thinking you might have to cut expenses in order to stay afloat? Full Story: Forbes

Four Solutions To Keep Marketing Innovation Alive

With budgets shrinking and technology evolving at a breakneck pace, it can be difficult for in-house marketing professionals to be up to date on all the latest tools, practices and resources within their space. As the founder of a marketing agency, I’ve been able to observe the common approaches companies often take to keep marketing innovation alive, including: Full Story: Forbes

How marketers can avoid influencer fraud

LAST WEEK, a study claimed that 47 percent of influencers in Singapore were fraudulent. To say that almost half of the country’s influencers either buy followers or engagement or use comment pods is a huge claim – and one you may be tempted to take with a pinch of salt when you realize the source, HypeAuditor is a business that detects influencer fraud. Full Story: Tech Wire Asia

Tools To Help Improve Your Digital Marketing

Wrike is a cloud-based collaboration and project management software that scales across business teams. Billie Jo Mathusek, director of marketing for Top 40 distributor AIA Corporation (asi/109480), says Wrike streamlines her team’s efficiency. “Wrike has been instrumental in keeping everyone on the same page and collaborating effectively,” says Mathusek. Full Story: Advertising Specialty Institute

Marketing in the Age of Uncertainty

Welcome to the age of uncertainty. Of course, you already feel the effects. Is there no longer anything stable to hang on to? Political stability? Forget about it. The economy? Who knows Technology? Will probably change tomorrow. How about business models? No stability there either—here come the disrupters. Full Story: Business 2 Community

Influencer Marketing Fraud—Heroes Among Us

The spotlight on influencer marketing has become glaring this year. With more companies investing money and technology into what they see as an effective yet emerging practice for brands to engage customers, what’s also more prominent are hard questions about measurement, the absence of standards—and fraud. Full Story: Forbes

SOCIAL MEDIA

How To Confidently Take Advantage Of Social Selling

These days, social media sites and apps aren’t just on the internet; in many ways, they are the internet. As an opportunity for selling and marketing, social channels are simply too big to ignore. In fact, more than 75% of female entrepreneurs worldwide view social media as beneficial to their business endeavors.  Full Story: Forbes

What Are The Best Ways To Use Social Media To Build A Brand?

What are the best ways to use social media to further your personal brand? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Full Story: Forbes

Four Bold Social Media Predictions For 2020

Predicting the future of social media is always fun. Emerging platforms, secured patents, new tactics and demographic shifts are just a few things to consider when making a prediction. Full Story: Forbes

We Need a PBS for Social Media

Social media is an opportunity wrapped in a problem. YouTube spreads propaganda and is toxic to children. Twitter spreads propaganda and is toxic to racial relations. Facebook spreads propaganda and is toxic to democracy itself. Full Story: The New York Times

SEARCH ENGINE

Can SEO Be Made Predictable?

Search is a highly complex ecosystem. Any time a user enters a search query, the search engine applies a powerful algorithm to show the pages that best match the query – thus fulfilling the user’s need for information. But how does the search engine determine which pages to show against a query, and in what order? In other words, what is behind the algorithms that determine search rankings? Full Story: Search Engine Journal

What is SEO? How can SEO Benefit your Business?

Swot is a prime outdoor advertising agency that delivers state of the art solutions for roadshows, banners and billboards. With Swot business promotions, we specialize in digital marketing as well and unleash the power of Google deliver comprehensive advertising solutions for clients. Full Story: WhaTech

Is Google’s Nofollow Change a Peek into SEO’s Future?

Google has made more than a few search-engine changes over time. Remember Authorship? Search optimizers once built recommendations around it. We had to insert code on web pages. Then one day, poof, Google discontinued it. Another example is PageRank sculpting. Back in 2009, former Google engineer Matt Cutts addressed its benefits. Full Story: Practical Ecommerce

25 of the Best, Free Keyword Research Tools (2019 Edition)

While search algorithms are always evolving, keywords remain a fundamental element of the process – and as such, of your search engine optimization efforts. And while the more technical elements of SEO require a higher level of expertise, it doesn’t take an expert to locate and target the right keywords for your business. All you need are the right tools, some knowledge of consumer discovery pathways, and time to be able to go through the detail. Full Story: Social Media Today

MOBILE MARKETING

The Future of Digital Advertising: How “Mobile-first” is turning into “Mobile-only”

While “mobile-first” is among the most important trends in the past decade, a “mobile-only” mindset is emerging for marketers and consumers alike. More and more users, and potential consumers, are skipping desktop or laptop computers and going straight to mobile devices, especially in rapidly developing marketplaces in Southeast Asia and Africa. Full Story: MarTech Advisor

Snapchat lengthens video ad limit to 3 minutes

Snapchat is lifting the limit on video ads to three minutes from 10 seconds, giving marketers a chance to tell a longer brand story in the image-messaging app, per an announcement shared with Mobile Marketer. Snapchat will still let app users skip past ads they don’t want to watch, leaving the user experience (UX) unchanged.​ Full Story: Mobile Marketer

Foot Locker Invests in Mobile Video Commerce Platform Ntwrk

Foot Locker Inc. has invested $3 million in Commerce Media Holdings LLC, which does business as Ntwrk, a video-based shopping app that works with celebrities and brands to sell limited-edition merchandise. Foot Locker’s investment closes Ntwrk’s Series A round at $10 million. The financing round also includes capital from Live Nation Entertainment Inc. and the rapper Drake, Ntwrk said. Full Story: Wall Street Journal

Google snatches app marketing crown from Facebook

Google is now the largest player in the app marketing space, leapfrogging Facebook in the total number of attributed installs for the first time, according to mobile attribution and marketing analytics firm AppsFlyer. Full Story: Mobile Marketing Magazine

DIGITAL SIGNAGE/ SCREEN MEDIA

The world’s first Pantone Validated digital signage

BenQ has announced the launch of the world’s first digital signage series to achieve a Pantone Validated status. The Smart Signage Series will assure on-screen colour fidelity and matched interoperability with Pantone-qualified colour production devices. The first display from the series to be released is BenQ’s SL6502K. At 65in diagonal, the display achieves 4K UHD resolution and, with the Pantone Validated qualification, offers breathtaking true colour visuals. Full Story: AV Magazine

LiveXLive Media partners with Zoom to deliver fitness digital signage

LiveXLive Media Inc., a global digital media company, is partnering with Zoom Media to integrate its content into more than 3,500 interactive displays on cardio machines, which reach 6.5 million customers annually in the U.S. The company’s content will appear as a featured channel on Zoom Media’s Cardio Network, according to a press release. Full Story: Digital Signage Today

EMAIL MARKETING

4 Ways to Improve Your Email Marketing

The numbers are in, and email marketing can help you grow your business at any stage and size. Companies typically see a whopping 3,800 percent return on investment with this method of marketing. In other words, for every dollar marketers spend, they make 38 dollars. Full Story: Business.com

How to Use Social Proof in Email Marketing

Retailers constantly seek ways to stand out in crowded inboxes and influence subscribers to make purchases, some of them by offering deep discounts. But for companies that either can’t or don’t want to shrink their margins, finding another way to influence purchase decisions inside emails is essential. This is where using social proof in your email marketing can be a powerful sales tactic. Full Story: Multichannel Merchant

E-COMMERCE

Alibaba has a new AI chip for its ecommerce platform

Alibaba Group Holding has revealed its own home-grown high-performance AI inference chip, a neural processing unit (NPU) named Hanguang 800, as it pushes further into the field of artificial intelligence and seeks to make its ecommerce platform more efficient. Full Story: Abacus

6 Things You Can Do Now to Boost Your Holiday E-Commerce Sales

For digital marketers, the holiday e-commerce season is never far from mind. But now that the calendar has turned from summer to fall, it’s time to shift fully into planning mode. After all, the biggest shopping season of the year only lasts six weeks, so we had better make the most of it. As you begin mapping out your holiday strategy, keep these three things in mind: Full Story: AllBusiness.com

PUBLIC RELATIONS

The Pros and Cons of Outsourcing Marketing and PR

When it appears to marketing and PR, small businesses can look lost. There are dozens of various social platforms, traditional marketing applications, digital marketing companies, SEO specialists and other experts of knowledge that can help a company with marketing and PR. Unfortunately, seldom all of these ways and information references are overwhelming. Full Story: TrainingZone.co.uk

PR is important to the longevity of professional services firms

Greek philosophy and public relations: two subjects that rarely inform the same discussion. But here we go. In his biographical works ‘Plutarch’s Lives’, the eponymous Greek historian and writer questions our understanding of ‘identity’. Full Story: Consultancy.uk

MARKET RESEARCH

Enterprise Manufacturing Intelligence Market Research

Enterprise Manufacturing Intelligence Market report aims to analyze market opportunities and risks in global Enterprise Manufacturing Intelligence industry. This report offers a detailed view of market opportunity by end user segments, product segments, sales channels, key countries, and import / export dynamics. Full Story: Real Viewpoint

TOOL LAUNCHED TO HELP CANADIANS VERIFY MARKET RESEARCH

The tool is available to CRIC member companies, who have already been added to the service. Companies who are not members of CRIC can use the service for a fee, provided they agree to adhere to the organisation’s standards. As well as letting agencies register their research projects, the tool also allows the public to share their feedback on research. Full Story: Research Live

WEB DEVELOPMENT

PHP vs. Java: Better Programming Platforms for Seamless Web Development

The contemporary web development industry has become quite dynamic and advanced. Developers leverage multiple programming tools and languages for creating wonderful websites that are user-friendly and responsive. Full Story: HTML Goodies

Are Websites a Commodity Now?

To start this conversation, we need to have a functional idea of what we are talking about. Like many terms, “commodity” is used in slang and jest to disparage a product, but in our case we want to use it in its full literal sense. This is from Investopedia: Full Story: Business 2 Community

MARKETING AUTOMATION

Does your company need a marketing automation platform?

The proliferation of digital channels and devices can make it difficult for marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, marketers at companies of all sizes can gain benefits from a marketing automation platform. Full Story: Marketing Land

How automation and artificial intelligence will affect your job

We’ve long heard that robots are set to take over our jobs, but now new research has revealed which careers are actually at risk and which are future-proof – and they’re not necessarily the jobs you would think. Over the next five years, it’s being predicted that more than 13,500 fewer secretaries will be hired – and sales assistants are also declining fast due to automation. Full Story: 7NEWS

ANALYTICS & BUSINESS INTELLIGENCE

The Key to Unlocking the Full Impact of Business Intelligence in Sports and Entertainment

We live in a data-rich world. More than ever before, today’s sporting ecosystem generates huge amounts of raw data from every fan interaction in stadiums, on social media, and every touchpoint in between. And while that data can be the key to unlocking great fan interactions and measurable returns on investment for sponsors, the sporting industry is faced with a problem: Full Story: SportTechie

Compensation technology provider expands into business intelligence

Business intelligence software from a compensation management technology provider and an auto-fulfillment service for disclosures were among new offerings introduced by companies at Digital Mortgage Monday. Full Story: National Mortgage News

BRANDING AND DESIGN

It’s time for your brand’s data strategy to grow up

Most marketers want to deploy their marketing budgets with the goal of maximising return. It can appear deceptively simple to calculate how much is spent on marketing – and how much it costs to achieve desired outcomes to get the most return for their efforts. Full Story: Marketing Week

What Is Personal Branding & 4 Reasons Why It’s Important

The concept of a business building a brand for itself is a pretty common idea today. Most, if not all, businesses are branded, and they make money by developing those brands. So why can’t people do the same thing? A personal brand isn’t that much different from a business brand. Instead of marketing a store or product, you’re marketing yourself. Full Story: Search Engine Journal

VOICE STRATEGIES

Amazon is announcing new products to keep pushing Alexa into every corner of your life

Amazon is expected to announce a grab bag of gadgets, services and subscriptions here Wednesday in its annual blizzard of new Alexa-themed products, probably with mixed results. The online retail giant has previously taken a spaghetti-against-the-wall approach to such events, introducing dozens of new features and gadgets like an AI-assistant-powered microwave and a wall clock that could show a timer. Full Story: Washington Post

Enhancing business processes with intelligent virtual assistants

Virtual assistants continue to make their way out of consumer homes and into the enterprise to automate tasks and improve employee collaboration and productivity. Opus Research analyst Derek Top wrote in a blog how Oracle is boosting its virtual assistant, Digital Assistant, by adding AI-driven voice commands. Full Story: TechTarget

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