By Integrated Marketing Platform   | September 29, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How To Get More Budget To Experiment On New Marketing Channels

How do marketers determine the potential risk versus possible reward of experimenting with new marketing channels and tactics? Full Story: Search Engine Journal

How to build a disruptive marketing campaign

The way customers view, interact and accept brands is evolving. Here’s how businesses can utilize disruptive strategies to boost their marketing efforts. Full Story: Search Engine Land

7 marketing tips to effectively explain a complex product or service

As business leaders and marketers, it’s easy to get so focused on our businesses that we forget to step back and see things from a customer’s perspective. Full Story: The Business Journals

Marketing for large scale retail: 4 winning examples

The large-scale retail sector is one area that is seeing significant changes in the approach to marketing processes. Full Story: Doxee

Digital marketing vs. digital manipulation: Where’s the line?

I’m not alone in noticing that we seem to be in the midst of an explosion of not-so-nice behavior. Full Story: CustomerThink

Have Some of Your Recent Marketing Campaigns Backfired?

Marketing ideas can come in plenty. What matters is smart end-to-end execution with use of the right martech and appropriate marketing processes. Full Story: MarTech Series

Traditional marketing mediums still have a key role to play

Traditional mediums are still relevant in modern-day marketing. Why? Because traditional mediums are the original P, in 4P’s of Kotler’s principle of marketing. Full Story: Bizcommunity

How to bring AI into your digital marketing strategy

Marketers are faced with massive amounts of information. AI/ML tools are the key to unlocking insights from a snowballing avalanche of data. Full Story: ClickZ

SOCIAL MEDIA

How Social Media Analytics Is Transforming Pharma Decision Making

Social media has opened up a whole new dimension of insights for pharma companies. Full Story: Forbes

How to Know if Your Facebook Ads Will Work

Wondering how to run successful Facebook ad campaigns every time? Looking for a process that relies on data rather than a best guess? Full Story: Social Media Examiner

How To Create Engaging Social Media Content: 12 Tips To Drive Results

You may think that creating content is easy, but continuously generating new posts can be difficult. To create compelling social media content, follow these tips. Full Story: Search Engine Journal

11 Tactics To Distribute Content Effectively Through Social Media Platforms

Using different social media platforms to distribute content can keep your target audience consistently in the loop. Full Story: Forbes

SEARCH ENGINE

What Are the Most Important Priorities for a New SEO Campaign?

There’s a lot to do, and months, or even years of work ahead of you. So what are your biggest priorities? Full Story: Entrepreneur

Enterprise ecommerce SEO: Why good technology can’t fix a bad process

Enterprise ecommerce SEO should be strategy-oriented. And yet, that’s rare to find. Here’s how to overcome the industry’s challenges. Full Story: Search Engine Land

Local SEO Benefits You Should Know As Small Business Owner | Is Local SEO Right For You?

Learn more about local SEO in 2022 to reach your local audience whenever they search for your products and services online. Full Story: Scoop NZ

Google Really Wants You To Avoid Changing URLs Just For SEO Reasons

Google’s John Mueller has put down some strong language against changing your URLs for SEO reasons alone. Full Story: Search Engine Roundtable

MOBILE MARKETING

How to Easily Work With Excel Tables in the Mobile App

If you find yourself working on-the-go in the Excel mobile app, you might struggle when it comes to tables. Full Story: How-To Geek

16 Business Types And Functions That Need A Mobile App To Be Competitive

“Click here to download our mobile app”—or similar phrasing—is a suggestion consumers see more and more often these days on company websites and in marketing emails. Full Story: Forbes

11 Effective Mobile Marketing Techniques That Can Drive Leads And Sales

Mobile marketing is a strategy used to reach your target audience personally via smartphones, tablets or any devices made for mobile viewing. Full Story: Forbes

The Reasons Your Ecommerce Store Needs A Mobile App Today

In the era of mobile technology, it is crucial to have mobile applications for e-commerce stores. Full Story: Startup Info

DIGITAL SIGNAGE/ SCREEN MEDIA

How Digital Signage Software Can Offer a Better Experience to Your Guests

It’s no secret that the hospitality and technology sectors are two of the fastest-evolving in the economy. Full Story: TechTheLead

Programmatic DOOH: 6 capabilities marketers may not know about

Although outdoor advertising, such as mainstream billboards, has existed for decades, the rapid acceleration of adtech has resulted in a more modern. Full Story: The Drum

EMAIL MARKETING

How to Choose Your Ideal Email Marketing Service

You will be the only one who can use the best email marketing service currently offered. Full Story: GISuser.com

Email Marketing Drives Conversions in Other Channels

Email marketing has stood the test of time as an effective. Full Story: Practical Ecommerce

E-COMMERCE

Three Ways To Overcome Hurdles And Succeed In E-Commerce

E-Commerce is a booming industry. In 2021, global e-retail sales amounted to an estimated $4.9 trillion. Full Story: Forbes

Five e-commerce trends to watch in 2023

Not only are households more comfortable now with online shopping, but our fast-paced lifestyles are also making our time increasingly precious. Full Story: Media Update

PUBLIC RELATIONS

Is Your Startup Ready For Professional PR?

As a serial entrepreneur and three-time company founder who has worked with several public relations firms, I understand what finding the right firm can do for a solid startup that is ready for PR. Full Story: Entrepreneur

7 Ways to Build Strong PR for Your Personal Brand

Here are the keys to building a strong personal brand through PR. Full Story: Entrepreneur

MARKET RESEARCH

5 Best Market Research Tools

It’s customary to have questions in mind before releasing a new product. For example, we often wonder how the market will respond to our products. Full Story: ReadWrite

WEB DEVELOPMENT

Will More than 70% of All Software Be Built No-Code or Low-Code Platforms by 2025?

Have you ever wanted to build a website or app but weren’t sure where to start? One solution is to use low-code or no-code tools to get things done. Full Story: OfficeChai

Website development: Ways to develop a perfect web resource

Too many people start “nailing it” right away without taking the time to create a proper plan. Full Story: Robotics & Automation News

MARKETING AUTOMATION

Artificial Intelligence And The Future Of Marketing

Actually, though, the chances that there are people out there doing marketing today and not using AI in any shape or form is somewhat unlikely. Full Story: Forbes

A Marketer’s Guide on How to Supercharge Your Outreach Through Sales Outreach Automation

Automating your sales outreach can be a major win for you and your customers. It can potentially reduce your costs by freeing up time for more value-added activities, and it can unlock additional revenue. Full Story: CustomerThink

ANALYTICS & BUSINESS INTELLIGENCE

Why business leaders shouldn’t waste a recession

Data from global marketing analytics consultancy Analytic Partners shows that 60% of brands that increased their media investment during the 2008 and Covid… Full Story: Business Leader

Customer Experience: Key Pillars For Continuous Improvement

… across business domains including marketing, sales and compliance. … is the basis for what most people recognise as “business intelligence” and might… Full Story: International Banker

BRANDING AND DESIGN

Why business leaders shouldn’t waste a recession

Data from global marketing analytics consultancy Analytic Partners shows that 60% of brands that increased their media investment during the 2008 and Covid… Full Story: Business Leader

Customer Experience: Key Pillars For Continuous Improvement

… across business domains including marketing, sales and compliance. … is the basis for what most people recognise as “business intelligence” and might… Full Story: International Banker

VOICE STRATEGIES

BMW will use Amazon Alexa to build its next voice assistant

Amazon Alexa will be the foundation of BMW’s next-generation voice assistant, the companies announced Wednesday at Amazon’s annual Devices and Services. Full Story: TechCrunch

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