By Integrated Marketing Platform | September 30, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
7 Tips for Small Business Marketing
If you want to get your small business off the ground, you know how important it is to attract new customers. Full Story: ReadWrite
5 Steps for Creating a Content Marketing Strategy That Drives Business Results
Here are five crucial steps your brand should take to create a content marketing strategy that grows your business and drives results. Full Story: Entrepreneur
5 Common Mistakes To Avoid In Content Marketing
Content marketing can be a great way to engage with your target audience. Full Story: Forbes
What is a marketing mindset and what are its benefits?
In order to be successful, modern marketers need the right knowledge, skills and mindset. Full Story: Econsultancy
The 2023 Digital Marketing Salary Guide is here
The way companies evaluate and set salaries is evolving. Get the digital marketing salary trends business leaders and job seekers need as they plan for success. Full Story: Search Engine Land
Marketing Plan 2023: The Year Everyone Quits
What’s the biggest trend for which marketing leaders should be aware? Employee mobility. Full Story: CMSWire
Content Marketing: The Dos and Don’ts
Every marketer knows that content is king. However, when it comes to content marketing, many businesses are having difficulties leveraging the true potential of content. Full Story: TechSpective
7 marketing tips to effectively explain a complex product or service
By taking the time to understand your audience and meet them where they are, you’ll make tremendous strides in simplifying your complex product or service in a way that inspires them to take action. Full Story: The Business Journals
SOCIAL MEDIA
Twitter Leans into Emerging Video Trends with New Video Showcase Elements
It’s not going ‘full TikTok’, but Twitter is looking to lean into emerging video consumption trends. Full Story: Social Media Today
How to Choose the Best Colors for Your Social Media Graphics
Are you looking for ways to make your business stand out on social media? Want to learn the best colors to use to appeal to your target market? Full Story: Social Media Today
Social Media Analytics: A Guide To Get Started
Learn more about your social media marketing and advertising efforts with social media analytics. Full Story: Search Engine Journal
Benefits of Replacing Social Media With Exercise
Researchers say people who reduced their social media usage and instead engaged in physical activity reported feeling more satisfied, less depressed, and less stressed. Full Story: Healthline
SEARCH ENGINE
5 Common SEO Mistakes To Avoid When Going International
If you are planning to enter foreign markets, there are many things you need to understand. Full Story: Forbes
Here’s Why Your Business Needs SEO
As a business owner, you know that generating leads and sales is essential to keeping your doors open. Full Story: Business Review
You Must Avoid These SEO Mistakes To Achieve Top Ranking on Google Search
When hiring a web developer to build you a new website, it’s easy to presume that your website will rank well in the search engines. Full Story: Dazeinfo
How to build an enterprise SEO team
Not sure how to build an enterprise SEO team? Learn from 25 enterprise SEO experts on how to create your enterprise SEO org chart. Full Story: Search Engine Land
MOBILE MARKETING
How to Use the FreshBooks Mobile App in Your Small Business
The FreshBooks mobile app takes invoicing and expense tracking on the road. Business owners can keep their books updated while away from the office. Full Story: The Motley Fool
4 tips for managing budget spend for marketing
Marketing is something that every business has to now invest in. Full Story: Mobile Marketing Magazine
Why is a mobile app crucial for startup success in eCommerce?
Mobile applications aid in data collection from customers. A company mobile app makes it easier to acquire and evaluate user information, which allows you to… Full Story: Appinventiv
Top 10 Mobile App Development Companies You May Find Beneficial
With over a decade of experience in developing mobile apps, the company gained expertise in producing efficient apps with efficient coding standards that will help you succeed. Full Story: Hindustan Times
DIGITAL SIGNAGE/ SCREEN MEDIA
4 Tips to Send the Right Message With Digital Signage Advertising
Have you ever been frustrated with an outdated menu? Full Story: Software Advice
Survey: OOH ads beat counterparts in consumer action
The findings show that despite making up only 4.1 percent of total ad spend in 2021, Full Story: Digital Signage Today
EMAIL MARKETING
Don’t make these 15 critical email marketing mistakes
While email marketing can provide a great ROI, it has to be done the right way to make an impact. Full Story: Fast Company
7 Benefits of Email Marketing to help your Business
Email marketing is an essential tool to create a targeted and personalized campaign. 98% of advertisers think personalization progresses client connections. Full Story: Tech Times
E-COMMERCE
Tips for Preventing Shopping Cart Abandonment
Two key strategies to combat rising prices and optimize the customer checkout experience. Full Story: Total Retail
7 Reliable E-Commerce Strategies for Your Small Business
Using the right e-commerce strategies for your small business can take your company to the next level. Full Story: The Motley Fool
PUBLIC RELATIONS
Digital PR Strategies for 2022
Learn the value of developing a digital PR strategy and the best practices that will help you achieve a good ROI and boost your SEO visibility. Full Story: The Motley Fool
How to make sure your QR code doesn’t become a PR nightmare
How to make sure your QR code doesn’t become a PR nightmare … Full Story: Protocol
MARKET RESEARCH
Accelerate Innovation With A New Approach To Market Research
Market researchers need a way to gain high-quality insights in a more convenient way. Full Story: Forbes
WEB DEVELOPMENT
How To Choose A Web Technology Stack: A Complete Guide
Every company has its way of approaching web development, and every team is different. Full Story: Security Boulevard
When looking at both web design and web development we must look at what they each entail. This will then determine their differences and even their similarities. Full Story: The Irrigator
MARKETING AUTOMATION
5 Vital Benefits of Marketing Automation for Your Business
For businesses to succeed in the modern world, keeping pace with rapid developments and completing digitizing has become essential. Full Story: TechDay
Email Marketing vs. Marketing Automation: What’s the Difference?
The business world is full of jargon, and we’re here to help you understand what people are talking about. Full Story: The Motley Fool
ANALYTICS & BUSINESS INTELLIGENCE
What about Business Intelligence?
Business intelligence, or BI, has become a buzzword across industries, encompassing the various processes. Full Story: CEOWORLD magazine
How data analytics are advancing mortgage marketing strategy
How data analytics are advancing mortgage marketing strategy … realized how data analysis could propel mortgage marketing — and he also saw that few were… Full Story: National Mortgage News
BRANDING AND DESIGN
The People’s Graphic Design Archive is Standing Guard for Overlooked Design History
The expansiveness of graphic design is a double-edged sword. Full Story: PRINT Magazine
Creating Content For Your Brand That Builds Trust With Your Audiences
Content creation is so much more than simply posting pictures on social media. Just as your brand was crafted by an intentional and thoughtful process, the same should be said for your content. Full Story: Forbes
VOICE STRATEGIES
More Restaurants Are Turning to Voice Tech: Here Are Three Reasons Why
When it’s designed for a specific use case (like restaurants), voice technology is actually pretty straightforward to deploy. Full Story: Modern Restaurant Management