By Integrated Marketing Platform   | September 30, 2021 | Uncategorized,

MARKETING STRATEGY

How Marketing Actually Works (And Why It’s Essential For Driving Change)

Over the last 20 years, I’ve been lucky enough to play in a wide variety of positions across the field of marketing. Full Story: Forbes

13 Smart Ways To Integrate Paid And Organic Content In Your Marketing

Paid advertising and organic content distribution are bound to be tactics you include when developing a digital marketing strategy for your business. Full Story: Forbes

Marketing Isn’t Dark Magic — But Marketers Can Use Data To Influence The Future

Marketing tends to get a bad rap at many organizations. Full Story: Forbes

Referral Marketing: The Most Powerful Form of Advertising

Which marketing strategy do you think brings the most returns on investment? Is it PPC ads? Or Email Campaigns? Or maybe Inbound Marketing? Full Story: Business 2 Community

How to Take Charge of Your Brand With a Balanced Marketing Strategy

There has always been pressure on marketers to deliver measurable ROI for their efforts, but as the world looks toward a post-pandemic future, that demand for growth is sharpening. Full Story: Adweek

How To Enable Marketing And Sales Teams To Drive Holiday Conversions

While it might seem early to consumers, the holiday shopping season is right around the corner. Full Story: Forbes

Why Marketing Maturity Needs to Be Top-of-Mind in Today’s Digital Landscape

Companies have adapted and leaned on digital strategies to connect internally and externally since the COVID-19 pandemic began. Full Story: MarketingProfs

4 Key Elements Every Digital Marketing Strategy Needs

There are thousands of potential digital marketing strategies out there. Full Story: Forbes

SOCIAL MEDIA

Storytelling And The Power Of Social Media

At the heart of all successful social media marketing is one thing – great storytelling. Full Story: Forbes

6 Social Media Planning Tools At A Glance

Social media managers usually oversee all relevant social networks. In addition, they create individual content for each individual social media channel. Full Story: Business 2 Community

7 benefits of Facebook marketing for small businesses

Commanding a total of 2.6 billion monthly users, Facebook is undoubtedly one of the most popular tools for online marketing. Full Story: Tech Guide

11 Ways to Leverage No-Cost Social Media Marketing

Using social media is a great way to gain exposure for your brand as well as the properties you represent and connect with potential clients around your community. Full Story: RISMedia

SEARCH ENGINE

What is SEO?

What is SEO? This common marketing term refers to the process of optimising a web page – or an entire website – so that it ranks as high as possible in search engine results for specific keywords or phrases – the words which people type into a search engine. Full Story: ITProPortal

7 Tips on Creating a Best SEO Plan for Small Businesses

Despite the fact that it’s never been simpler for independent companies to set up sites, about 40% of them actually don’t have one. Full Story: The State Journal

Enterprise SEO Content: Opportunity, Dynamic Creation & Scale

Learn how to scale your enterprise SEO with dynamic content creation. Identify new opportunities and build incremental revenue. Full Story: Search Engine Journal

What are Transition Words? Learn How to Use Them for SEO Content

Are you using transition words and phrases in your writing to improve readability and SEO content quality? Here’s how to do so. Full Story: Search Engine Journal

MOBILE MARKETING

Step-by-step Guide on How To Develop a Mobile App

If you’re here, it’s probably because you’ve been considering building your own mobile app. Full Story: TechBullion

YouTube Adds More Viewership Data to the Studio Mobile App

YouTube is adding more data about your data about your video viewers to the Studio Mobile app. Full Story: Search Engine Journal

A Road Map for Creating a Winning Mobile App

Organizations large and small that want to survive and thrive in the coming years have a simple directive to follow, the experts agree: create a new or improved mobile app post-haste. Full Story: Destination CRM

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital signage or how to advertise offline in 2021

The current market is moving to online spaces, and if your business is not exploiting that, it may be challenging to meet your customers’ needs. Full Story: Business Cloud

Digital signage: A powerful tool for business growth and success

Digital signage is not a new phenomenon. After the online advertising boom following the COVID-19 outbreak in late 2019, people are now returning to physical stores in numbers. Full Story: Engineering News

EMAIL MARKETING

Nine Effective Email Marketing Strategies That Aren’t Just About ‘Selling’

Email marketing can be extremely effective for advertising products, whether through sale announcements or updates highlighting new items. Full Story: Forbes

7 Benefits of Email Marketing for Your Business

Staying relevant in the eyes of your customers is one of the most important measures for growing your brand in this digital age. Full Story: Ohio News Time

E-COMMERCE

Google Publishes Best Practices Guide for Ecommerce

Google published an advanced SEO guide featuring best practices for a successful ecommerce online presence. Full Story: Search Engine Journal

This Is an Ecommerce Brand’s Most Valuable Advantage

Ecommerce brands face an incredible amount of competition these days, but they often use a tried-and-true tactic to set themselves apart. Full Story: Entrepreneur

PUBLIC RELATIONS

Low-cost and No-cost Public Relations Ideas

The right PR can make you a prominent figure in your community, and almost a bit of a local celebrity. Full Story: Contracting Business

5 Things to Know When Partnering with a PR Agency

You’ve built your company from the ground up and worked to make sure your organization’s name is synonymous with quality, yet you’re still finding it difficult to earn the media coverage you desire and reach more customers. Full Story: Franchising.com

MARKET RESEARCH

Which Market Research Platform Is Right for You?

The digital environment is rich with real-time communication and consumer sentiment across a wide array of topics, industries, and geographies. Full Story: Destination CRM

The market research industry has utterly failed, and we need a new era

Today, there is unprecedented market opportunity for businesses. Full Story: Information Age

WEB DEVELOPMENT

5 Ways to Get a Free Website for Your Small Business

A lot of our purchase habits and decision-making processes have been reshaped by the internet. For instance, before going out to eat, we’ll first read through a restaurant’s reviews. Before going on a vacation, we’ll spend hours or even days researching destinations on platforms like TripAdvisor. Full Story: Business 2 Community

5 Ways To Maximise Your Organic Traffic

Organic traffic. It’s what every business owner, marketer and SEO specialist wants. It’s also, on occasion, one of the more elusive metrics to really hone in on and improve. Full Story: Shout Out UK

MARKETING AUTOMATION

Artificial Intelligence: Poised To Transform The Massive Construction Industry

But if you look at the S-1 filing, there are some interesting details about the construction industry. Full Story: Forbes

Robotics trends: Artificial intelligence leads Twitter mentions in Q2 2021

Verdict lists the top five terms tweeted on robotics in Q2 2021, based on data from GlobalData’s Influencer Platform. Full Story: Verdict

ANALYTICS & BUSINESS INTELLIGENCE

Top 10 Business Intelligence Funding and Investments in 2021

Here’s a glimpse of the top business intelligence funding and investments this year. Full Story: Analytics Insight

The Future Of Analytics Is Invisible

The history of analytics is filled with promises about empowering the entire business to be more data-driven. Full Story: Forbes

BRANDING AND DESIGN

The Top 7 Free Graphic Design Tools You Can’t Live Without

As graphic design becomes increasingly popular, here are the seven best free graphic design tools that will help the way you work. Full Story: MakeUseOf

Why Branding and Reputation Are Essential for Fearless Leaders

Marketers put a lot of emphasis on the fact that people aren’t just prioritizing specific goods or services: They’re prioritizing real values, visions and philosophies. Reputation has become king, and branding is more important than ever if you want to be heard over all the noise in your market. Full Story: Entrepreneur

VOICE STRATEGIES

Sonos says Google is blocking it from offering more than one voice assistant at once

Concurrency does more or less what its name suggests by allowing Google Assistant and Amazon’s Alexa to be used side by side. Full Story: The Verge

Amazon taps VR, voice assistant startups and 8 others for inaugural digital health accelerator

For its first healthcare accelerator program, Amazon’s cloud division tapped a diverse group of startups working in virtual reality, voice assistant technology, remote monitoring and social determinants of health. Full Story: Becker’s Hospital Review

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