By Integrated Marketing Platform | February 13, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How A Fine-Tuned Marketing Strategy Can Accelerate Business Growth
The global economy has been unstable since the onset of the pandemic, impacting many growing businesses. Full Story: Forbes
12 Cost-Effective Marketing Strategies For B2B Bootstrapped Startups
B2B bootstrapped startups, or those that are self-funded and rely on minimal outside investments, Full Story: Forbes
Why is sustainable marketing important?
On a grand scale, sustainable marketing brings awareness to environmental and social issues. Full Story: TechTarget
Top 8 Digital Marketing Trends That’ll Make a Comeback in 2023
Digital marketing has become an efficient practice for growing and established businesses to promote their products and services. Full Story: Data Science Central
3 Marketing Strategy Secrets You Never Knew
Marketing is a critical component of business success. Full Story: Finextra
SOCIAL MEDIA
5 Reasons Why Your Brand Needs a Strong Social Media Presence
Social media has replaced traditional media, so it’s time to funnel your marketing budget into a better, more reliable strategy. Full Story: Entrepreneur
How to create a B2B social media strategy
Whereas B2C brands use social channels to reach consumers and drive sales, Full Story: Sifted
10 Esentials to Protect Your Social Media from Hackers
Follow these tips to safeguard your social media accounts. Full Story: Makeuseof
3 Benefits of Social Media Marketing
Humans crave connection — in fact, our psychological need for love and belonging is placed right in the middle of Maslow’s hierarchy of needs. Full Story: Businessmole
How to Successfully Use Social Media: A Small Business Guide for Beginners
Are you a small business owner or marketing manager, just getting started on building your social media strategy? Full Story: SocialMediaToday
SEARCH ENGINE
How To Optimize Website Architecture For SEO
Organize your website in a way that allows your users (and search engine robots) to get easy access to your content. Full Story: Search Engine Journal
7 emerging skills every SEO must master in 2023
In a world where skills are taught for free on YouTube, we must up our game to ensure that SEO gains a bigger piece of the marketing budget. Full Story: Search Engine Land
How To Get More Traffic By Fixing Keyword Cannibalizations Quickly & Effectively
Everyone is creating the same SEO-driven content to rank high on Google. It’s time to set yourself apart by repairing SEO cannibalization. Full Story: Search Engine Journal
Google’s New AI-Powered Features: Search Just Got Smarter
Google is adding new AI-powered features to Google Lens and multisearch. Learn how these new features make searching easier and more efficient. Full Story: Search Engine Journal
Advanced image SEO: A secret manual
Learn how search engines process images and key image SEO tactics to implement from this comprehensive overview. Full Story: Search Engine Land
MOBILE MARKETING
Effective app marketing strategies for organic growth
Why organic app marketing? Full Story: Mobile Marketing
How to Cancel a Scheduled Email in Gmail on PC or Mobile App
A scheduled email is the epitome of convenience. On Gmail, which is what most of us use anyway, Full Story: Nerds Chalk
DIGITAL SIGNAGE/ SCREEN MEDIA
How location data turns OOH into performance digital channel
Out-of-home advertising is undergoing a massive shift as it adopts digital capabilities, Full Story: Digital Signage Today
Why Experts are Urging Brands to Implement Digital Signage
Digital signage is nothing more than a screen with content running. Full Story: Business Manchester
Navigating the DOOH revolution
Digital out-of-home (DOOH) advertising is rapidly changing the way brands reach their audiences. Full Story: Media4Growth
EMAIL MARKETING
Email Marketing: An Effective Online Marketing Tool you must use
Many online news sites or websites like Timebusinessnews wish to have the best email list for email marketing. Full Story: Digital Journal
3 steps to email marketing excellence
An effective email marketing program is based on optimization, not volume. Full Story: Insider Intelligence
Email Marketing Is Like Dating
Email marketing is a bit like dating: both involve a first impression. Full Story: PracticalEcommerce
Strategies for tracking email marketing analytics amidst rising privacy protections
Tracking email marketing analytics helps practitioners identify whether their email campaigns are providing the desired results, Full Story: CE
Why Email Marketing is Important for eCommerce
Email marketing is a cost-effective way to increase brand awareness and generate more sales. Full Story: Odyssey
E-COMMERCE
3 Ways To Plug Your E-Commerce Company’s Revenue Leaks
A recession is likely (though not yet certain) in the months ahead. In these periods of uncertainty, Full Story: Forbes
3 Tips to Improve Your E-Commerce Marketing Strategy
What’s the future of e-commerce? It’s a question most retailers ask when looking at an expansive and sometimes overwhelming e-commerce landscape. Full Story: TotalRetail
5 Must-Have AI-Powered Features for the Modern Ecommerce Website
As the ecommerce landscape becomes more competitive, Full Story: Retail Touch Points
Why Should E-Commerce Businesses Consider Online Personalization?
Back in the day, did you ever imagine people would prefer to go shopping online instead of an occasional stroll at the mall? Full Story: Forbes
PUBLIC RELATIONS
PR Shouldn’t Be A Mystery: Here’s How To Get More Out Of Your Agency
There’s a legend in the PR industry: the publicist who showed up to work for 10 years without ever once actually sending a pitch. Full Story: Forbes
How PR, marketing is shaping businesses
While the consumers’ needs are changing, tech companies are trying to sync with consumers needs and demands to bridge the gap when it comes to marketing and branding. Full Story: Bizzbuzz
WEB DEVELOPMENT
Top 10 Backend Programming Languages to Learn in 2023
A backend programming language is a kind of language that is generally used and coded by the programmer for the creation of internal systems that work in the background of a web application. Full Story: TechiExpert
Python For Full Stack Development – A Comprehensive Guide
Modern application development typically necessitates a dedicated team of over 20 individuals specializing in everything from software architecture to UX/UI design. Full Story: HostReview
Learning How to Use ChatGPT to Learn Python
Let’s learn how ChatGPT can help us learn about Python… or really anything at all. Full Story: KDnuggets
Top Programming Languages to Learn at Coding Bootcamp
The advancement in technology has resulted in organizations relying on programming languages like never before. Full Story: Analytics Insight
MARKETING AUTOMATION
Will Artificial Intelligence Change The World Of Digital Marketing Forever?
Since the launch of ChatGPT by OpenAI in November of 2022, many in the digital marketing world have been wondering how artificial intelligence might change our industry forever. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Business Intelligence vs Business Analytics: Understanding the terms
Business Intelligence serves as a foundation for Business Analytics. Full Story: Analytics Insight
How to Pick the Best Platform for Marketing Analytics for Your Company
Today, marketing analytics data supports your company’s decision-making on various issues, including ad expenditure, Full Story: World Wire
BRANDING AND DESIGN
Brand New: A Guide to Branding Vs Marketing
Do you want to take your business to the next level? Full Story: Street Wise Journal
5 ECommerce Branding Mistakes You Need to Avoid
More than 2 billion people across the world are digital buyers. This means if you want to stand out online, you need ecommerce branding to do so. Full Story: Startupguys
VOICE STRATEGIES
Alexa vs. Google Assistant vs. Siri: Which Do You Prefer?
Alexa, Google Assistant, and Siri are all great virtual assistants, but which is your favorite? Full Story: Makeuseof
Why Alexa and your other personal assistants have female voices
the reasons why modern technology reproduces such outdated gender roles might be found in sci-fi films. Full Story: RTE