By Integrated Marketing Platform | February 27, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Marketing Tips for Brand Success
Digital marketing isn’t a set-and-forget strategy. New marketing trends, Full Story: Entrepreneur
Four B2B Digital Marketing Predictions For 2023
Looking to the future, I believe 2023 could be a pivotal year in business-to-business marketing. Full Story: Forbes
5 Mistakes To Avoid in Your Digital Marketing
Don’t fall for flashy and ungenuine marketing fails. If you avoid these five common pitfalls in digital marketing, you will find branding success. Full Story: Entrepreneur
Surviving A Recession With A Strong Marketing Strategy
In the uncertain times of economic decline, many business owners ask themselves, Full Story: Forbes
How To Use Growth Marketing To Recession-Proof Your Business
Recession. The word is enough to strike fear into business owners’ hearts. Full Story: Forbes
SOCIAL MEDIA
How to Effectively Use Social Media to Promote Your Business
Social media is an integral part of everyday life in the digital age. It has revolutionized how people communicate, consumes content, and promote their businesses. Full Story: Utah Pulse
6 Ways To Reach Young Talent On Professional Social Media Platforms
Working in talent acquisition and HR means I and my team spend a lot of time on professional social media platforms. Full Story: Forbes
How to develop an efficient social media strategy
Google has always placed a special emphasis on natural backlinks created by users and not by search engine optimizers. Full Story: MoreThanDigital
7 Tips for Mitigating Cyber-Risks to Your Corporate Social Media
How to stay safe, even when tech-savvy admins can’t tell the difference between a scam and the truth. Full Story: DarkReading
6 new social media features you need to know about this week
Social media sites are taking some big swings this week, rolling out new features that let you play trivia, advertise cannabis products, and broadcast via Messenger. Full Story: PR Daily
SEARCH ENGINE
Eight SEO Best Practices To Increase Organic Site Traffic In 2023
Increasing organic traffic is one of the core objectives of leading online businesses. Full Story: Forbes
5 Ways To Drastically Improve The ROI Of Your SEO Strategy
The rules of SEO keep changing, so how do you keep up? Full Story: Search Engine Journal
When SEO Might Go Wrong And How To Avoid It
If you’re not familiar with SEO, it’s worth knowing that it can go wrong. Full Story: Forbes
3 Tools to Find Related Keywords
Keyword research for search engine optimization involves expanding a core word or phrase with so-called modifiers, words that imply query intent. Full Story: PracticalEcommerce
How To Predict Your SEO Success: A 5-Step Formula To Help You Win
Predict the outcome of your next campaign using a simple mathematical formula that analyzes specific keywords & forecasts your SEO results. Full Story: Search Engine Journal
MOBILE MARKETING
Customer Communication: How Having A Mobile App Can Help
Mobile apps are now a go-to for many growing businesses, and for good reasons. Full Story: Forbes
5 Mobile Marketing Strategies You Must Consider In 2023
This is a digital age. Nearly everyone has a smartphone. This is why you do not have to sit beside a computer screen to get important updates. Full Story: The Yucatan Times
Why brands must adjust their mobile ad strategy to survive the recession
In this article, we look at how to market instability is impacting the mobile advertising industry. Full Story: The Drum
How Enterprise Mobile App Development Drives Business Growth
Mobile applications can be a great asset to any business looking to grow. Full Story: LAProgressive
DIGITAL SIGNAGE/ SCREEN MEDIA
Out-of-home advertising environments are redefining brand safety
Brands aren’t taking full advantage of an effective but often misunderstood approach to modern advertising, Full Story: The Drum
Four ways an integration partner can help businesses capitalize on digital signage
Digital signage can be a difference maker for any business, from helping generate additional revenue to simply providing information to customers and employees. Full Story: Digital Signage Today
EMAIL MARKETING
16 Ways To Incorporate Videos Into Your Email Marketing
Video is hands-down the most effective marketing medium law firms can use today and adding video to your emails is a great way to boost your email conversions. Full Story: Jdsupra
What to do When Your Email Marketing Strategy isn’t Working
Email marketing is an essential tool in digital marketing, but there are common mistakes in its implementation that prevent it from being successful. Full Story: Digital Journal
A Comprehensive Guide To Email Deliverability: What it is, How to Optimize, and Why You Should Care
As the world has shifted towards a more online and digital-centric approach, we have seen how we conduct every aspect of business change. Full Story: Techday
E-COMMERCE
6 Ways to Elevate E-Commerce Content and Experience Management to Optimize Your Digital Presence
The digital shelf has evolved to become a mainstay in online shopping and e-commerce. Full Story: Martech Series
Upgrading your e-commerce strategy
In a growing e-commerce environment, how can your business upgrade to stand out from the crowd? Full Story: Dealer Support
Marketing for e-commerce businesses: strategies and tips for success
With the boom in online sales that followed the pandemic, e-commerce marketing is an expanding sales terrain that businesses should have a robust strategy for. Full Story: Startups
PUBLIC RELATIONS
Earning A Public Relations Master’s: Everything You Should Know
A public relations master’s degree can open the door to a variety of advanced degrees and managerial roles in media and mass communications. Full Story: Forbes
14 Smart Strategies To Proactively Prepare For A PR Crisis
A public relations crisis can happen to any brand at any time, and it’s important for PR teams to be prepared. Full Story: Forbes
How to Make the Most of Your Public Relations
By combining PR with branding, content creation, advertising campaigns and social media outreach, Full Story: Entrepreneur
5 Proven Strategies That Should Be Integrated Into Your PR Plan For 2023
With so many channels now available to brands, it’s no wonder clients are often confused about which way to go when it comes to designing the right program. Full Story: Forbes
MARKET RESEARCH
Tips for SMEs: how to conduct effective market research on a budget
Although there’s certainly no rule book on how to become a successful entrepreneur, Full Story: IOL
WEB DEVELOPMENT
With the escalating demand for web development, PHP developers are becoming increasingly popular in the tech industry. Full Story: Rebellion Research
Here’s how you can set up a development environment on your Linux machine by installing Ruby. Full Story: Makeuseof
The Best JS Development Tools for Developers in 2023
Google launched Angular JS in 2010 — more than a decade later — this framework is now one of the world’s best software development frameworks. Full Story: Data Science Central
The Beginner’s Guide To WordPress Website Development: Making Your First Website
WordPress is the most used CMS on Earth. It powers over 28% of all websites and has helped millions of people create successful websites online. Full Story: TechBullion
MARKETING AUTOMATION
Artificial Intelligence Opens New Possibilities, If The Data Allows
Can artificial intelligence make us more creative and innovative? Full Story: Forbes
Artificial intelligence: 6 tips to get started
Ready to start developing an AI strategy for your organization? Check out these practical steps, Full Story: The Enterprisers Project
How Artificial Intelligence Helps Protect Intellectual Property
Brands today have enough challenges: build great products, reach target customers cost-effectively, Full Story: Full Story: Forbes
Here’s How Artificial Intelligence Can Help with Your Marketing
It can’t write in your “voice,” but it can assist with planning. Full Story: Instore
ANALYTICS & BUSINESS INTELLIGENCE
Can Big Data Media Mix Modeling Help Combat Cookieless Marketing?
While marketers have been grappling and struggling with solutions to the loss of third-party cookies over the past couple of years, Full Story: Forbes
Data Integration Vs Business Intelligence: A Comparison
Data integration and business intelligence are two critical components of a modern data-driven organization. Full Story: Data Conomy
BRANDING AND DESIGN
Three Branding Tips For Post-Covid Business Growth
During Covid-19 lockdowns, businesses everywhere found themselves on life support. Full Story: Forbes
10 Best Illustration Design Tips To Get The Most Out Of Procreate
As a designer, having great illustration skills is important. Full Story: Analytics Insight
Logo Design Tips for Your Small Business
When a business has an effective logo, it increases the likelihood of building a connection with customers and improving the awareness of your brand. Full Story: Designswan
VOICE STRATEGIES
7 Siri Commands Every iPhone User Should Know
It can do a lot more than call people and answer trivia questions. Full Story: MoneyTalksNews
Samsung’s latest Bixby update makes Google Assistant look old
Google Assistant, Siri, and Alexa are among the most popular voice assistants and the ones you are more likely to interact with in daily life. Full Story: Android Police