By Integrated Marketing Platform | January 23, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
2023 Digital Marketing Trends That Should Be On Your Radar
Successful digital marketing adapts to evolving customer tastes and changing market conditions. Full Story: Forbes
10 Crucial Marketing Tips for Online Businesses
Boost your visibility and attract more customers with these proven strategies. Full Story: Entrepreneur
15 Unconventional And Inspired Approaches To Marketing
It’s important for marketers to keep generating fresh ideas to better connect with their company’s or client’s target audience. Full Story: Forbes
3 business strategies for smoothly entering the era of metaverse marketing
Think of a Ferrari test drive on the virtual streets of Paris, Los Angeles, Bangkok, or any other destination in the world. Full Story: VentureBeat
4 automotive digital marketing trends to watch for in 2023
The automotive industry is beginning to recognize the importance of personalization in car-buying decisions. Full Story: Cbtnews
Four Tips For Succeeding With Influencer Marketing
As social media remains a goliath in the funnel of e-commerce sales, brands are seeing influencer marketing making a bigger dent than ever in their sphere. Full Story: Forbes
SOCIAL MEDIA
How Social Media Is Changing Business Strategies
The emergence of social media has birthed a new generation of entrepreneurs who are utilizing the platforms to build thriving businesses, Full Story: Forbes
How to Never Run Out of Social Media Content for Your B2B SaaS Brand
Here are four things SaaS brands can do to ensure that they have an endless supply of content for their social media platforms. Full Story: Entrepreneur
Social Media Marketing Ideas for Startups and SMBs
Participating in social media doesn’t cost you a thing. The best thing is that there are already established markets for its commercial use. Full Story: Startupguys
7 Ways to Avoid Scammers on Social Media
Learn how to recognize the most common scams and protect your personal data on Facebook and Instagram. Full Story: PC Mag
10 Hacks for Getting More From Your Facebook Ads
Want a better return on your Facebook ad spend? Looking for pro tips that can scale your results? Full Story: Social Media Examiner
SEARCH ENGINE
13 key SEO metrics to track in 2023
The right SEO metrics to track will depend on your marketing goals. Get started with these useful metrics recommended by top SEO experts. Full Story: Search Engine Land
10 Tools You Can Use For SEO Competitive Analysis
Here are 10 competitive analysis tools that will make your SEO so much easier. Full Story: Search Engine Journal
How to Get the Best Results from Search Engine Marketing
Are you looking for ways to improve the results you get from your search engine marketing (SEM) efforts? Full Story: The Boss Magazine
How Google’s continuous scroll can impact SEO
Ranking on Google’s first page will be useless if there’s only one page of search results. Learn what else can happen with this change. Full Story: Search Engine Land
A Guide To Enterprise SEO Strategy For SaaS Brands
SEO is a sustainable growth strategy to scale SaaS networks and new subscribers. Full Story: Search Engine Journal
Using Excel For SEO: 7 Essential Tips & Tricks You Might Not Know
Have you ever thought about harnessing the power of Excel for SEO tasks? Unlock unlimited possibilities for your agency with these Excel tips. Full Story: Search Engine Journal
MOBILE MARKETING
How to Navigate the MetaMask Mobile App
The MetaMask mobile app has made the Web3 landscape more accessible than ever. Full Story: Makeuseof
How To Get Started In Mobile Digital Marketing
Mobile digital marketing or multi-channel marketing is based on the communication between mobile devices and a target audience of mobile users via different communication channels. Full Story: Landon Buford
How To Use TeamViewer On A Mobile Device
Remote access is vital for schools, universities, and businesses. Problems arise and need fast solutions. Full Story: Alphr
How to send mobile app messages that build loyalty and stay relevant
Keep high-value customers interested with mobile messages after they’ve downloaded your app. Full Story: Martech
DIGITAL SIGNAGE/ SCREEN MEDIA
Five digital signage trends that will light up your screens in 2023
As technologies continue to evolve, digital signage now seamlessly integrates into the everyday lives of consumers and brands. Full Story: The Media Online
Why treating DOOH campaigns like traditional billboards is a mistake for advertisers
As brands prepare to tackle another year of competing for the attention of consumers, many are turning towards the power of digital out-of-home (DOOH). Full Story: The Drum
100 Digital Signage Message Ideas
Need some help planning your digital signage messages? Visix can help. Full Story: Digital Signage Today
How To Improve Deskless Employee Engagement With The Power of Behavioral Science & Digital Signage
In order to increase productivity and retention, it’s important to understand how messaging can be used to engage deskless employees. Full Story: My Tech Decisions
EMAIL MARKETING
5 Tips to Improve the Response Rate of Your Email Marketing Campaigns
Email marketing is one of the most effective, low-cost marketing methods around. Full Story: Customer Think
Teach yourself growth marketing: How to boot up an email marketing campaign
Without customers, there can be no business. So how can you drive new customers to your startup or keep existing ones engaged? Full Story: TechCrunch
Social media and influencer marketing on the rise — so, where does that leave B2B email marketing? Full Story: ColoradoBiz Magazine
How to track and monitor the performance of your email campaigns
The only way to know if your email marketing campaign is on track is to identify the main metrics that are used to evaluate your results. Full Story: Business Review
How to Improve Email Deliverability?
One of the greatest challenges most email marketers face today is getting emails delivered to their target recipient’s inbox. Full Story: Devdiscourse
E-COMMERCE
Three Trends E-Commerce Companies Must Be On Top Of In 2023
Global e-commerce sales were projected to reach an all-time high of $5.7 trillion worldwide in 2022. Full Story: Forbes
Nine Ways To Ensure Your E-Commerce Website Is Ready For Increased Traffic
While increasing the number of visitors to your site is always the goal of any e-commerce business, Full Story: Forbes
8 Vital Steps for Creating a Successful E-Commerce Brand in 2023
Launching a company in today’s climate can be intimidating. With countless opinions and possible directions to go, taking a wrong turn is a very real concern. Full Story: Rolling Stone
PUBLIC RELATIONS
Debunking Public Relations Myths: Eight Misconceptions You Shouldn’t Follow
It’s understandable for small businesses and startups to feel intimidated and doubtful of what public relations (PR) can bring to the table, Full Story: Forbes
10 Investor Relations Strategies for Turbulent Markets
2022 was tough. Last year was difficult for stocks and for markets. Full Story: Brunswick
WEB DEVELOPMENT
Top 10 WordPress Web Development Trends 2023
WordPress was initially released in 2003 and is yet available in 72 languages. Full Story: CustomerThink
How to Become a Python Developer
Programming activities like artificial intelligence (AI), machine learning, data analytics, and data visualization can all be done with Python. Full Story: Eye On Annapolis
Why is it Beneficial to be a Full-Stack Developer
The full-stack web developer is an expert in many programming languages and uses a wide range of development tools to ensure the websites proper operation. Full Story: CIO Applications
MARKETING AUTOMATION
Does Your Business Need an AI Operator?
If headlines and hype are an indication, artificial intelligence could transform ecommerce marketing. Full Story: PracticalEcommerce
6 Uses of Artificial Intelligence in Business
AI has been no less than revolutionary for human civilization and is now being rampantly applied in daily life. Full Story: ReadITquik
9 Ways Entrepreneurs Can Leverage Machine Learning To Elevate Their Business
We’ve seen no shortage of impressive technological developments over the last few decades. Full Story: Full Story: Forbes
Top Artificial Intelligence (AI) Content Detection Tools
Artificial Intelligence (AI) and Natural Language Processing (NLP) techniques are used in the process of AI content detection to automatically recognize and assess the content of a text. Full Story: Marktech Post
ANALYTICS & BUSINESS INTELLIGENCE
Data Science Vs Business Intelligence: What You Need to Know?
In today’s era, we are all mostly hearing about data science and business intelligence and sometimes we feel it difficult to pick one as a career path. Full Story: Analytics Insight
BRANDING AND DESIGN
5 Steps To Building A Strong Personal Brand In 2023, Plus Common Mistakes To Avoid
Are you tired of blending in with the crowd in the professional world? Full Story: Forbes
Canva vs. Adobe Express: Which Is the Better Free Graphic Design Tool?
Deciding between Canva and Adobe Express will come down to your graphic design skills and need for free elements. Full Story: Makeuseof
VOICE STRATEGIES
Make Your Google Assistant Instantly Less Annoying by Disabling These 5 Settings
Enjoy your Google Home or Google Nest device so much more by updating these features. Full Story: Cnet
7 new Siri skills every iPhone user needs to learn
Siri is Apple’s voice assistant on iPhone, iPad, Mac, and Apple Watch. Full Story: BGR