By Integrated Marketing Platform | March 13, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What Relationship Marketing Can Mean For Your Business
When it comes to growing your business, customers are key. Full Story: Forbes
7 examples of sustainable marketing
Organizations can help the environment, society and their bottom line at the same time with sustainable marketing. Full Story: TechTarget
10 Marketing Secrets to Grow Your Startup Business
One has to invest a lot in a startup. Full Story: Digital Journal
Marketing Strategy: What It Is, Why It’s Important, and How to Create One
A marketing strategy is a plan to achieve a defined marketing goal to reach consumers and convert them into customers. Full Story: Gartner
What is marketing attribution and why you should care
Marketing attribution, which should be used more and more, helps marketers figure out client interaction with their brand and which ones in particular led to a sale. Full Story: ClickZ
Top Most Key Techniques Of Digital Marketing That Every Fresher Should Know!
Digital marketing promotes goods and services via online platforms like social media, search engine optimization (SEO), e-mail, and mobile apps. Full Story: MBN
Strategies Of Digital Marketing 5 Essential Tips To Follow
An effective digital marketing strategy always helps your business to expand and increase customer engagement in this competitive world. Full Story: Programming Insider
SOCIAL MEDIA
A Beginners Guide to Building Your Brand on Social Media Apps
Social media apps have become a ubiquitous part of our daily lives. Full Story: TechBullion
How to Develop a Winning Social Media Marketing Strategy?
Social media has become an integral part of our lives, with billions of people using social networks around the world. Full Story: US Updates
Social Media Strategies for Customer Engagement Success
Social messaging has become a standard for customer engagement. Full Story: MartechSeries
5 crucial ingredients to building your social media brand
Every day, my LinkedIn box is filled with emails from people offering me a variety of marketing services focused on how to leverage social media. Full Story: The Business Journals
7 new social media features you need to know this week
New features from LinkedIn, TikTok, Pinterest, Twitter, Reddit and Snapchat. Full Story: PR Daily
SEARCH ENGINE
Three steps to a successful photography website SEO campaign
Search engine optimization (SEO) for your website is a critical step to getting your photos in front of new clients. Full Story: Photofocus
SaaS Seo: A Four-Step Strategy For Growth
How can you leverage SEO to grow your SaaS business? Full Story: Search Engine Journal
Over the last few years, podcast consumption has rapidly grown in popularity. Full Story: JD Supra
How Small Businesses Can Use SEO To Grow Their Operations
Small businesses often struggle to compete with larger organizations in the same industry, Full Story: Office Chai
5 Best SEO Tools For Bloggers in 2023 To Boost Traffic
If you are a blogger, you know optimizing your content for search engines is crucial to stay out of the competition and increase traffic to your website. Full Story: PR News Blog
MOBILE MARKETING
Everything You Should Know about Mobile App Reviews and Testing
In recent years peer recommendations seem to overtake digital marketing as consumers have become more skeptical about the latter. Full Story: startup.info
Mobile App Marketing and In-App Ads Personalization
Mobile app marketing, as the name suggests, is a kind of marketing channel backed by the help of a mobile app. Full Story: MartechSeries
Maximizing learning efficiency with mobile app-based microlearning
With the advancements in technology today our lives are becoming easier than ever. Full Story: Android Headlines
DIGITAL SIGNAGE/ SCREEN MEDIA
Best Digital Signage Software 2023: users can schedule content
A tool that allows users to manage their digital signage content and screens. Full Story: BollyInside
How Data Can Improve Outdoor Advertising
Organizations that use data-driven insights to inform their outdoor advertising strategies typically experience a 10% to 30% improvement in overall marketing performance. Full Story: Entrepreneur
EMAIL MARKETING
Email marketing is getting smarter: Here’s how
Engaging customers means more than just finding their inbox. Full Story: The Globe and Mail
8 Simple Email Marketing Tips to Improve Your Open and Click Through Rates
From growing your email list to boosting engagement, these simple tricks will take your email marketing up a notch. Full Story: Entrepreneur
Designing Effective Email Marketing Graphics
In the digital world, email marketing has remained a tried and true method of reaching out to customers and prospects. Full Story: Boss Magazine
E-COMMERCE
Is The Future Of E-Commerce Still Bright?
Although Covid-19 is (hopefully) in the rearview mirror, the economic consequences of the pandemic will be around for a very, very long time. Full Story: Forbes
E-Commerce Growth in the Age of CX: Strategies for Success
The e-commerce trend shows no signs of diminishing as more consumers make this channel their preferred shopping destination. Full Story: TotalRetail
Why Product Discovery Software Made for E-Commerce is Better
Relevance has historically underpinned much of e-commerce search and product discovery strategy. Full Story: TotalRetail
PUBLIC RELATIONS
Five Trends To Consider In Your 2023 PR Strategy
Public relations (PR) trends play a huge part in a brand’s online reputation, allowing it to appeal to the most fitting audiences. Full Story: Forbes
10 Different Ways Startups Can Get Free PR
Getting free PR for your startup can be a game changer. Full Story: Forbes
What is the difference between promotional PR and a native news story?
When it comes to promoting a brand or company, public relations (PR) plays an important role in crafting the message and getting it in front of the right audience. Full Story: Tech Business News
Top 3 social media PR strategies to maximise your brand’s reach
Traditionally, brands have been known to connect with their target audience through PR campaigns in newspapers, TV and blogs. Full Story: Techpoint
WEB DEVELOPMENT
AI and Web Development: Complementing Each Other for Better Results
Artificial Intelligence (AI) and Web Development are two of the most rapidly growing and evolving fields in the tech industry. Full Story: startup.info
What Is a Content Management System (CMS)?
A CMS helps companies and individuals manage their digital content. Here’s how they work and some examples of popular content management systems. Full Story: Builtin
10 Best AI Tools for Web Developers
AI-powered tools have significantly evolved over the past few years. Full Story: designmodo
MARKETING AUTOMATION
Why Artificial Intelligence is Revolutionizing Marketing
Artificial intelligence technology is changing how marketers reach and engage customers. Full Story: Entrepreneur
How AI Can Help Scale Next Best Action
AI’s use in marketing will continue to skyrocket in the years to come. Full Story: spiceworks
How CRM & Marketing Automation can help SMBs meet their growth goals in 2023
Even in a post-pandemic era, small- and medium-sized businesses (SMBs) continue to face new and evolving challenges. Full Story: CustomerThink
ANALYTICS & BUSINESS INTELLIGENCE
BI crucial for small businesses to reach full potential
Ensuring core BI principles are in place will ensure the organisation’s data and information universe can scale as the company grows. Full Story: IT Web
How NLP is turbocharging business intelligence
Natural language processing (NLP), business intelligence (BI) and analytics have evolved in parallel in recent years. Full Story: VentureBeat
BRANDING AND DESIGN
Why Branding Is Important For Any Business
You’ve filed a business, gotten your tax number and bought your domain. Now what? Full Story: Forbes
The Role of Branding in Building Trust and Loyalty with Customers
When you own a business, one of the most important aspects of attracting and retaining loyal, trusting customers is building a reputable brand. Full Story: BBNtimes
Top 10 AI Graphic Design Tools to Boost Your Efficiency in 2023
Marketing requires graphic design, which may be a resource-intensive process. Full Story: Analytics Insight
VOICE STRATEGIES
How to Use Bixby Text Call on Your Samsung Phone
Bixby Text Call is a feature in One UI 5.1 that helps you screen phone calls on your Samsung Galaxy phone. Here’s how to use it. Full Story: Make Use Of
How to ask Alexa to answer your Ring Video Doorbell Pro
Those with a Ring Protect Plan can tap into Amazon’s smart assistant to respond to visitors through their smart display or smartphone with Alexa. Full Story: gearbrain