By Integrated Marketing Platform | March 27, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Digital Marketing Strategies That Can Improve Customer Retention
What happens if you gain 10 new customers but lose 20 from your existing client base? Full Story: Forbes
7 Digital Marketing Trends And How To Stay Ahead Of The Curve
The digital marketing landscape is constantly evolving, and businesses that want to stay ahead of the competition must be willing to adapt and try new strategies. Full Story: Forbes
4 Key Benefits To Intersecting Strategy And Marketing
Business strategy and marketing are fundamentally different, yet they are inextricably connected. Full Story: Forbes
The Impact of Automation on Digital Marketing: 5 Key Areas
Automation has gained significant attention and importance in the realm of digital marketing, and rightfully so. Full Story: Robotics and Automation News
Video Production Vs. Video Marketing: What’s Best For Your Brand?
When it comes to creating content for digital consumption, more and more companies are turning to video solutions to help them achieve their goals. Full Story: Forbes
Video Marketing Trends That You Cannot Ignore In 2023
We are in the middle of a modern age of video advertising, and marketers are feeling the shaking consequences. Full Story: Forbes
SOCIAL MEDIA
How To Build An Authentic, Relatable Brand On Social Media
With social media platforms becoming a crucial aspect of personal branding, Full Story: Forbes
Social media marketing can be an easy way to reach consumers and build brand awareness.Full Story: TechTarget
How to Repurpose Video for Maximum Social Media Impact
Looking for ways to save time and still maintain a strong social media presence? Full Story: Social Media Examiner
The Impact of Social Media Marketing on Business
Social media advertising has become a more and more crucial factor of modern-day enterprise approach. Full Story: Digital Journal
9 new social media features you need to know this week
Including updates from Meta, LinkedIn, Twitter and Snap. Full Story: PR Daily
SEARCH ENGINE
Tips For Social Search Engine Optimization
Search engine optimization (SEO) has been around in various iterations for over 20 years. Full Story: Forbes
How To Implement A SEO Strategy For An Online Dispensary
LEARN HOW TO IMPROVE SEARCH ENGINE RANKINGS AND INCREASE ONLINE SALES WITH PROVEN SEO TECHNIQUES. Full Story: Herb
How To Use The Google Site Search Operator To Perform SEO Tasks
What tools do you use for SEO? While you’ve probably heard of commercial SEO tools like Semrush, Full Story: Forbes
Google Releases March 2023 Core Algorithm Update: What to Do Now
How marketers can assess the changes and evaluate their content and technical SEO. Full Story: CMSWire
When and how to use HTML sitemaps for SEO and UX
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website’s navigational structure or XML sitemaps. Full Story: Search Engine Land
MOBILE MARKETING
Think about all the personal information contained on your smartphone. Full Story: Make Use Of
Top strategies to accelerate mobile app growth in 2023
In 2023, the mobile app market is estimated to be worth $106 billion (£87 billion), making the opportunity for businesses enormous. Full Story: Mobile Marketing Magazine
How to increase mobile app retention rate
One of the most important metrics for the success of your app is your retention rate. Full Story: infotechlead
Mobile Vs. Desktop Marketing: 14 Differences Every Comms Pro Should Know
As mobile devices continue to dominate the digital landscape, Full Story: Forbes
6 Tips for Developing a Corporate Mobile App for Customers
New technology has made it easier than ever for business owners to connect with their customers. Full Story: Massnews
DIGITAL SIGNAGE/ SCREEN MEDIA
Why Digital Out-of-Home is Fundamental to your Multi-Channel Strategy
Digital out-of-home (DOOH) is any digital advertising that is found outside the home and in a public environment. Full Story: ExchangeWire
The best ways of creating content for your digital signage
How do you create content? When it comes to digital signage for businesses, Full Story: Geeky Gadgets
EMAIL MARKETING
Email Marketing: Tips for Higher Engagement
Email marketing remains one of the most effective tools in a marketer’s tool belt, but that does not mean it is easy to get right. Full Story: Grit Daily
Stand out in your customers’ inboxes with these 7 email marketing trends and tools
As customer attention becomes increasingly divided by different screens and multiple channels, Full Story: Insider
New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium
Email is one of the oldest and most established marketing channels, Full Story: Retail Touch Points
E-COMMERCE
Features Your E-commerce Business Must Have to Grow Sales
It is good news for e-commerce owners as more people opt to shop online by the day. Full Story: Robotics and Automation News
Retailing in a Recession: E-Commerce Tips to Weather the Storm
Despite a difficult 2022, wrought with soaring inflation and mass layoffs, the retail industry ended the year in decent shape with a solid holiday return. Full Story: TotalRetail
Looking to grow your business? Upgrade your e-commerce strategy
E-commerce is the simplest and most effective way to grow your merchant business, Full Story: The Retail Bulletin
PUBLIC RELATIONS
Public Relations During A Recession: What You Need To Know To Move Your Business Forward
For some time now, economists have been speculating about the next recession, Full Story: Forbes
Maximizing Your PR Strategy in the Digital Age
At this point, it is clear that traditional PR strategies are not as effective as they once were. Full Story: Business Review
How PR Professionals Can Use Artificial Intelligence Tools To Enhance Their Work
Are robots taking over our jobs? That’s the million-dollar question people across many different industries, Full Story: Full Story: Forbes
MARKET RESEARCH
4 Essential Questions Your Market Research Should Always Answer
Do you truly understand your market? Full Story: Forbes
WEB DEVELOPMENT
5 Reasons Why You Should Upskill In Python
As the tech world continues to reel from the onslaught of layoffs at industry giants such as Meta, Full Story: Nextpit
Top 5 Benefits of ReactJS for Web Development in 2023
The ecosystem for front-end development is continuously changing, and new tools and features are being introduced every day. Full Story: techbuzzireland
The Basics You Need to Know About Front End Development in 2023
Users engage with a site’s or app’s designs via the user interface (UI). It may have buttons, displays, menus, and other components. Full Story: Qrius
4 Software Tools Solopreneurs Need in 2023
Solopreneurs may be the pluckiest type of entrepreneur there is. Full Story: readwrite
Top 10 Programming Languages to Learn Development Skills in 2023
Python, Java, JavaScript, and C++ are among the most widely used programming languages in the market today for web and software development skills. Full Story: Analytics Insight
MARKETING AUTOMATION
The power of marketing automation
The team of marketing tech experts at Taguchi know first-hand how a well-executed marketing automation program can materially improve ROI. Full Story: Marketingmag
The Benefits Of Artificial Intelligence And Machine Learning In SaaS Businesses
One of my roles as CEO is to be up-to-date with every change this industry brings. Full Story: Forbes
Top 4 ways Artificial Intelligence can improve your security posture now
Ignore the hype: Artificial intelligence (AI) can improve your security posture now. Full Story: betanews
OpenAI vs. Traditional AI: What’s the Difference?
Exploring the Pros and Cons of OpenAI vs. Traditional AI. Full Story: CityLife
ANALYTICS & BUSINESS INTELLIGENCE
Empower your marketing team through marketing analytics that matter
This new wealth of info means you can tap into insights you otherwise might not have considered, Full Story: FastCompany
Automation Marketing – Hit the Potential Customers
Automated marketing platforms help businesses grow with its outstanding marketing. Full Story: wales247
Top 10 Cloud BI Tools and Analytics Platforms for 2023
Business intelligence refers to the strategies and tools that businesses use to analyze business information using data. Full Story: Full Story: Analytics Insight
BRANDING AND DESIGN
Master The Art Of Personal Branding With These Simple Tips
Personal branding is a must these days. Full Story: Forbes
From Product to Purpose: Why Personal Branding Matters
The fact that branding is one of the most important aspects of launching and developing a successful business is no secret to most entrepreneurs. Full Story: Grit Daily
VOICE STRATEGIES
SoundHound Launches Generative Chat AI Voice Assistant Platform and Mobile App
SoundHound has released a new generative AI voice assistant platform and mobile app called SoundHound Chat AI. Full Story: voicebot
Samsung’s Bixby gets even more AI enhancements
New updates to Samsung’s Bixby’s voice assistant will see an improved Text Call, with the ability to create an AI-generated voice of the user. Full Story: Hypertext
Voice in the Car: What’s driving our future experience?
Voice technology has been a part of the automotive experience for nearly two decades now, and the market remains as captive as ever. Full Story: voicebot