Why Some Marketers Are Leery of Analytics
A little more than half of marketing decisions are influenced by marketing analytics. Full Story: CMSWire
Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era
For acquiring leads and doing business, there is no substitute for the value of face-to-face events. Full Story: MarketingProfs.com
Can AI Automation Be Harnessed for Storytelling?
Although automation is not new in marketing, many agencies are still in the early stages of collecting data and learning how to use it to drive value through AI automation. Full Story: Analytics Insight
What trends can we expect for the analytics industry?
Aon’s Steve Petrevski discusses how Covid-19 has affected the analytics industry and what trends he expects to follow the pandemic. Full Story: Siliconrepublic.com
Whether B2B or B2C, Buyers Are Still Human
While businesses and the CRM technology that supports them have often been stratified depending on whether they cater to business-to-business (B2B) or business-to-consumer (B2C) markets. Full Story: Destination CRM
The New Need for Robots, AI and Data Analytics in Supermarkets
Ideas for innovators and entrepreneurs as grocery stores navigate through pandemic-driven change. Full Story: Entrepreneur
Using analytics to find out if your marketing is really making a difference
It’s easy to get excited about an appealing billboard campaign or a popular TV ad and to credit them with higher sales and greater brand recognition. Full Story: ITBusiness.ca
Analytics: The Key to Driving Success Beyond COVID-19
The COVID-19 pandemic has wrought an epochal change on every kind of business. Suddenly every business (still in operation) has had to manage a new dynamic. Full Story: iTWire
Boost Your Cloud Computing Knowledge Today
Make sure your cloud skills are sharper than ever with this discounted bundle. Full Story: MakeUseOf
Coronavirus quickly expands role of analytics in enterprises
Analytics, like just about everything else in 2020, was significantly affected by the coronavirus. Full Story: TechTarget