Burger King, Samsung deliver top digital signage lessons
This is part of a monthly series looking at the top digital signage lessons from articles and blogs on Digital Signage Today. With a tool as diverse as digital signage, we can always learn something new about how to use it for maximum effectiveness. This previous month on Digital Signage Today, we learned how to make digital signage simple and effective with Burger King and how to draw customers away from their phones by…making them charge their phones with a Samsung interactive display. We also learned that measuring ROI for digital signage becomes much easier once you have clear goals in place. Full Story: Digital Signage Today
What Does Programmatic Mean for OOH?
When positioned with the question ‘What does programmatic mean for OOH?’, my assumption is that nine out of ten marketers would think of RTB and activation (and I was one of them) – because that’s a big part of our experience in programmatic digital display to date. Of course they wouldn’t be wrong in thinking that – but as the landscape becomes increasingly complex, the real question we should be asking is: ‘Where have we seen the most value in programmatic across digital display to date?’ The answer to that would be through programmatic tech and data, because with the proliferation of data, programmatic allows us to bring true precision targeting to OOH. Full Story: ExchangeWire
Watch your digital signage grammar
In our previous blog, we discussed how making mistakes when creating messages for digital signs can detract from the authority of your content and make your communication efforts seem less trustworthy than you would like. Full Story: Digital Signage Today
20 common digital signage content grammar mistakes to avoid
It is very easy to make mistakes, but we see these 20 as the most common errors in marketing copy today. Some of these might seem obvious, but they are still happening regularly in professional messaging. Even if you’re a communications pro, reviewing this list can help you be more accurate and look more trustworthy to the people you’re trying to engage: Full Story: Digital Signage Today
ScreenBean adds digital signage functions to wireless display solution
ScreenBeam Inc., a wireless and collaboration solutions provider, has updated its firmware for its ScreenBeam 1100 wireless screen mirror device to support digital signage. End users can stream digital signage content when the device is not in use for collaboration, according to a press release. Full Story: Digital Signage Today
How to Display Private Microsoft Power BI Reports through Digital Signage
Leading digital signage innovator NowSignage has today revealed that they are the first to market with a full integration of Microsoft’s Power BI product. This represents a huge win for enterprise companies who require the ability to display private reports securely on screens located throughout their offices. Full Story: Digital Signage Connection
How To: Selecting the right interactive solution provider
When we think of digital solution providers, you can think of the web and mobile app, but the next generation of providers is about interactive solutions that your customers can control and engage with. Enter omnichannel providers, a formulation of what old-school agencies used to do and farm out anything they were not at. Of course, this caused management issues as rarely were they connected or supported consistently. Full Story: Retail Customer Experience
Crafting best practices for digital signage content, management, control
The digital signage landscape is changing. The march towards cloud-based services is inexorable, and what was traditionally a separate ‘AV’ space is now part of users’ wider IT networks — with all the opportunities and challenges that entails. The old ecosystem of non-connected screens and media players (often running on consumer PCs and operating systems or TV-streaming technology) is dying out. Today’s deployments are large, ambitious and connected. Managing them requires new rules for network efficiency, cost and security. Full Story: Digital Signage Today
Digital signage: What is the total cost of ownership?
Digital signage is an effective tool that is used to help businesses expand and reach new markets. Through digital signage, schools and offices have found ways to streamline communication and scheduling using engaging displays. Full Story: Digital Signage Today
Outside The Home, Media Is Not Fragmenting
Developing a media strategy has become a lot more involved since I was a media planner. The advancements in data and the disruption from digital media have made developing a media schedule far more complex than it was just a few years ago. Furthermore, advertisers must factor such issues as: How good is the data I am using? Will my ad be seen? Is the content suitable for my brand? Will it deliver intended business outcomes? Full Story: Forbes