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DIGITAL SIGNAGE / SCREEN MEDIA

INTEGRATED MARKETING PLATFORM | DAILY UPDATE – AUGUST 22nd, 2019

LED Display Customers Better Understand and Appreciate the Total Cost of Ownership

he future of LED displays has never been brighter as AV integrators, designers and end-user customers come to understand how to better assess the total cost of ownership (TCO) of LED and LCD solutions, according to the results of a recently completed online industry survey of 454 participants conducted by NanoLumens, award-winning creators of LED visualization solutions. Full Story: Digital Signage Connection

Innovative LED Display Takes Flight

Known for its high-quality ProScene projectors and interactive flat panel displays, Optoma officially entered the LED display category in the U.S. at InfoComm 2019 with the 130-inch FHDQ130 QUAD LED All-In-One Display. Full Story: Audio Visual News Network

INTEGRATED MARKETING PLATFORM | DAILY UPDATE – AUGUST 21st, 2019

DOOH in a 5G World

5G is a term being bandied around a lot in media circles right now. The first wave of fifth generation wireless networks have been deployed, and consumers and businesses alike are getting excited by the promise of superior high-speed connectivity. But what exactly does 5G mean for the digital out-of-home (DOOH) landscape? Full Story: Digital Signage Connection

Why Is So Much DOOH So ‘Un-Digital’?

It caught my eye because it talked about outdoor in Swindon, a town I know very well, pointing out how outdoor sites are disappearing and aren’t being replaced by big digital screens. Digital outdoor just doesn’t seem to be making it out of London, or at least making it out of the UK’s biggest cites. Full Story: MediaPost Communications

INTEGRATED MARKETING PLATFORM | DAILY UPDATE – AUGUST 15TH, 2019

Digital-Out-Of-Home (DOOH) Market Emerging Trends and Technology 2019 to 2025

“Global ​Digital-Out-Of-Home (DOOH) Market Report 2019-2025” helps the clients to take business decisions and to understand strategies of major players in the industry. The report also calls for market – driven results deriving feasibility studies for client needs. Full Story: ScoopJunction

Rolling out the DOOH: emerging opportunities and challenges in Asia

Dense populations, growing competition and rapid infrastructure growth… there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges. Full Story: Campaign Asia-Pacific

INTEGRATED MARKETING PLATFORM | DAILY UPDATE – August 14th, 2019

Why LED Display Solutions Are A Must-Have For Your Business

Digital signage grabs 72 percent more attention than online ads. It is a tool that every industry, be it retail, hospitality, healthcare, technology, education, sports, or corporate environments, are adopting to communicate effectively with consumers. Digital signage has become a go-to marketing tool for businesses. Full Story: Digital Signage Connection

How to Successfully Roll Out Global DOOH Campaigns

Smarter, contextual and dynamic advertising is infiltrating the world of DOOH at a pace, evolving the medium beyond the simple creative efficiency it began with. However, linear campaigns aren’t going anywhere and as DOOH proceeds with its expansion across the world stage, linear creative will continue as the content that drives this growth. Full Story: Grand Visual

INTEGRATED MARKETING PLATFORM | DAILY UPDATE – AUGUST 13TH, 2019

Technologies Impacting the Future of Digital Signage

Samsung’s SoC digital signage solution is one of many new innovations changing how newer LED and LCD displays are designed and integrated in the channel. Along with anticipated higher resolutions, bigger screen real estate, and interactivity, there is now talk of everything from the integration of artificial intelligence and the networking possibilities that 5G will open up for digital signage applications in the near future. Full Story: Audio Visual News Network

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