5 Email-Marketing Strategies to Conquer Consumer Inaction

Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data. As these tools get more sophisticated and deeper integrations become available between tools, websites, social media platforms, shopping carts, etc., the potential to segment audiences using unique behavioral data grows more robust. Full Story: Entrepreneur

Humanize Your Automated Email Marketing in 6 Ways

Marketing automation makes it easier for marketers to engage and nurture their leads. It also saves a lot of time for businesses, which in turn saves a lot of money. When time-consuming tasks like email marketing are automated, it frees up time for business owners and employees to focus on more important things like running the business. Full Story: BOSS Magazine

4 Ways to Improve Your Email Marketing

The numbers are in, and email marketing can help you grow your business at any stage and size. Companies typically see a whopping 3,800 percent return on investment with this method of marketing. In other words, for every dollar marketers spend, they make 38 dollars. Full Story: Business.com

How to Use Social Proof in Email Marketing

Retailers constantly seek ways to stand out in crowded inboxes and influence subscribers to make purchases, some of them by offering deep discounts. But for companies that either can’t or don’t want to shrink their margins, finding another way to influence purchase decisions inside emails is essential. This is where using social proof in your email marketing can be a powerful sales tactic. Full Story: Multichannel Merchant

10 Email Marketing Stats to Prove Your Point

As a marketer myself, now and then I need some email marketing stats to prove my point, whether it’s writing content or standing my ground with a marketing strategy. I know all too well how hard it can be to find the exact statistic you need. So for the next time any of you digital and email marketers need to explain your email marketing practices, methods, or ROI, take a quick look at these 10 email marketing stats to prove your point. Full Story: Business 2 Community

How to Improve Your Email Marketing Response Rate

Email marketing is one of the best ways to grow your following and increase engagement. However, securing subscribers is only half the battle. As a business owner, you must learn how to keep consumers reading your email correspondence. Full Story: Business 2 Community

Email Acquisition: How to Gain More Quality Addresses (and Offset Risk)

We recently sat down with Chris Marriott, President & Founder of Marketing Democracy, to chat about email acquisition, why it’s important to marketers, and how to get it right. As we head into the holiday season, which in the world of email marketing starts in September, one of the most important keys to a successful holiday program is the health of one’s email subscriber list. Over the course of any given year there are several factors that can lead to a decrease in your subscriber base. Full Story: Business 2 Community

3 Things to Know Before Cleaning Your Email List

Do you hear a lot of marketers saying that “email is king”? That’s because it really is. According to a 2018 study by Data Marketing & Analytics, 73 percent of consumers said they prefer to receive marketing messages via email. How do you make sure they do receive your emails, though? Full Story: Entrepreneur

The Giant Email Marketing Statistics Guide

The email marketing that was sent first in 1978, yielded a 13 million dollars result in sales, and finally kicked off what has turned out to be one of the most exceptionally used channels for marketing till date. However, looking at its early beginnings, email is not as shiny as some of the new channels like social and messaging, yet it is a successful and effective way to build an owned audience that brings good results. Full Story: VENTS Magazine

The Email Dream Team: How to Staff Up for Email Marketing Success

And although the roster had no shortage of star power, what made it interesting was its strategic design: It was intentionally built to bring complementary skills to the court so that it could adapt to any style of play. Players like Isaiah Thomas and Shaquille O’Neal were left off the roster—not because they weren’t great, but because they weren’t additive. Full Story: MarketingProfs.com