Everything You Need To Know About Increasing Your Email Conversion Rates
Creating an email that converts is by no means a simple feat. It involves the careful planning and execution of different email elements—from the subject line down to the timing of your message. If you want to increase your email conversions, here’s everything you need to know. Full Story: CEOWORLD magazine
4 Signs Your Email Marketing Is Less Effective Than It Should Be
I think we all can agree on one thing: Our inboxes are overflowing. In fact, the average employee sends 10,000-plus emails per year and gets three times that, thanks to CC and BCC fields. Whether we like it or not, we’re in a daily battle for inbox attention. But did you realize that your email’s efficacy and ability to claim some of that attention can go so far as to help your business fly—or flop? Full Story: Destination CRM
Maximize Deliverability and Security to Optimize Email Marketing
Consumers will spend $4.9 trillion a year on e-commerce by 2021, and retailers are optimizing their sales and marketing for the online consumer. This means prioritizing digital sales drivers like email, a tried-and-true favorite. But first, brands need to ensure they’re following email marketing best practices to better ensure deliverability. Why? Solid deliverability means more consumers reached and more potential sales. Full Story: Total Retail
How to Master Email Marketing in 2019
Email marketing is one of the first things business owners think about when creating a website. It’s not hard to imagine why they feel this way. Marketers use email every single day to reach out to their audience to build trust, educate, and convert. Some would argue that it’s much more difficult to navigate customers through a sales funnel without email communication. Full Story: Business 2 Community
4 Email Marketing Trends You Need to Know for 2020
Email marketing is making money moves. It constantly adjusts, adapts, and advances with the shifting technology landscape. However, its relevance in the modern marketing stack remains as prevalent as ever. Full Story: Wishpond
Email Marketing: 6 trends To Survive In 2019
The email has become very popular and is considered to be one of the most effective forms of communication. Today almost everyone on the Internet has an email account. In such a case email marketing is a very effective strategy for advertising and promoting the products and services of the companies. Full Story: ADOTAS
How to Use Video in Your Email Marketing
Millions of people around the world are watching YouTube every day. Wouldn’t it be awesome if your emails had that kind of engagement? Well, they can. By simply adding video into your email marketing, you can turn those boring messages of yours into entertaining experiences for subscribers.. Full Story: Entrepreneur
How to Do Email Marketing For Events
If you’re looking to drive attendance for an upcoming company event, one of the best tools you have at your disposal is email. An overwhelming majority of people check their email daily: an incredible 89% of people check their mail every day, to be exact. Americans check their phones on average, once every 12 minutes, and with mobile email, an email marketing campaign is the best way to publicize your event. Full Story: Business 2 Community
How to Build an Email Marketing Strategy (+ Template).
Email is a necessary tool to attract, convert, and retain customers. According to McKinsey, email marketing is 40x more effective than social media. In addition, email generates an average $38 for every $1 you spend. To make the most of your email’s capabilities, however, you need a clear email marketing strategy that also fits in with your greater marketing strategy. Full Story: Business 2 Community
Email marketing campaigns are only effective when messages reach inboxes. And then, even if your email makes it to the inbox, will it be opened and read? Best practices for successful inbox placement and open rates have evolved over the years, leading to an abundance of new and old myths surrounding deliverability, subject lines, and send cadence. Each of these areas impacts whether your recipients ever see your messages, because an email can be accepted by an ISP but still end up in the spam folder. Full Story: Marketing Land