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MARKETING STRATEGY

Integrated Marketing Platform | Daily Update – January 9th, 2020

Marketing Tips for a Small Business

A great marketing strategy is what distinguishes a successful business from a failing one, and small businesses are no exception. Full Story: ChartAttack

How to Choose the Right Advertising and Marketing Channels

Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? Full Story: Small Business Trends

How To Tell If Your PPC Marketing Is Broken, And What To Do About It

A pay-per-click (PPC) program can be one of the most beneficial aspects of your marketing strategy. Full Story: Forbes

7 Biggest Marketing Faux Pas Of All Time (And How To Steer Clear Of Them)

The way you market your business can mean the difference between failure and success. Full Story: Forbes

Why the Best Developers Keep Customers Front-of-Mind

In 2012, facing growing competition from Apple and Google, Microsoft unveiled what it believed would be the next big thing: Windows 8. Full Story: Harvard Business Review

How To Use Design Thinking to Become Better at Marketing and Sales

Design Thinking is one of those concepts that sound fuzzy at the beginning, but once you understand it, it just makes sense. Full Story: Medium

What Kind of Marketing Will Work in 2020?

Content marketing is changing, but this is old news. Content marketing has been changing since it began in the 19th century. Full Story: Medium

Digital marketing tips to develop your business in 2020

Digital marketing is of huge help for a business to grow. It involves focussing on a particular target audience. Full Story: Gizmo Posts 24

Integrated Marketing Platform | Daily Update – January 8th, 2020

HOW TO MAKE SURE YOUR MARKETING STRATEGY GETS OFF ON THE RIGHT FOOT IN 2020

I was on the phone with one of my newer home builder clients the other day and we were discussing the overall status of his marketing campaigns as 2019 came to a close. Full Story: Builder Magazine

You Don’t Know, What You Don’t Know

A person’s knowledge base is entirely dependent on their personal life experiences. Full Story: Forbes

What is at the Core of an Omni-Channel Marketing Solution?

This is an interesting question, and your response may have likely changed throughout your career as new technologies and methods for reaching your customers and prospects have evolved. Full Story: MarTech Advisor

5 Content Marketing Trends That Burst the Content Bubble Myth

It may be at an industry conference, in an online discussion forum, on a trusted analyst’s blog, or even in the morning headlines. Full Story: Skyword

Seeing Your Content Marketing in 20/20

At the start of a new year, you should be looking at your company brand, image, and marketing strategies from the last 12 months. Full Story: Business 2 Community

Content Marketing Can Increase Responsiveness of Your Customer Service Team

Traditional organizational structures are not well-suited for modern customer service strategies. Full Story: Customer Think

The Evolution Of Digital Marketing To Video Marketing

When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies… Full Story: Forbes

4 DIGITAL MARKETING TIPS TO TAKE YOUR BUSINESS TO THE NEXT LEVEL IN 2020

We’ve officially entered a new decade, and if you haven’t begun thinking about new marketing strategies for your business, now is the time. Full Story: AdAge.com

Integrated Marketing Platform | Daily Update – January 7th, 2020

Seven ways to gain an edge with organic marketing strategies

Gaining an edge over your competition is vital in running a proper business, says Angela White, a researcher at ProProfs. Full Story: Media Update

What can a marketing strategy help you do in 2020?

The word “strategy” can be described as a plan of action designed to achieve a major goal or overall goal. Full Story: WV News

Digital Marketing Tips For A Successful 2020

Before identifying our current problem when it comes to how we approach digital marketing, it will be useful to point out what is not a problem. Full Story: Entrepreneur

The B2B Tech Marketing Plan

If you are looking to grow your B2B tech company through digital marketing, this plan is a good place to start. Full Story: Business 2 Community

How will AI help marketing strategies in 2020

Marketing is as fundamental to a business as its product or services. Full Story: e27

Digital Marketing Strategies Every Business Needs

The internet has become a global market where consumers buy and learn about products sold by companies, and the businesses market their products and compare prices with their competitors. Full Story: Tech Geeked

The Marketing Landscape will Transform in 2020. Are You Ready?

In 2019, the marketing industry was witness to a number of changes that will transform the industry for the foreseeable future. Full Story: Grit Daily

How to Bring Your B2B Marketing and Sales Teams Together

It is no fable that B2B marketing and sales teams can have a hard time seeing eye to eye and working effectively together. Full Story: Business 2 Community

Integrated Marketing Platform | Daily Update – January 6th, 2020

5 Content Marketing Trends You Need to Know for 2020

It’s a new decade and with it comes content marketing trends that will change content creation for businesses. Full Story: Entrepreneur

Top 10 Content Marketing Trends to Watch For in 2020

As the New Year is here, it is clear that content creation is the way of the future for online business. Full Story: Business 2 Community

10 Critical Consumer Metrics To Target For Better Marketing Campaigns

Big data, aside from being an industry buzzword, is also a crucial part of determining the best method of approaching a marketing campaign. Full Story: Forbes

6 ways 2019’s marketing prepared us for 2020

Doing a marketing overview for 2019 is a little like asking, ‘How long is a piece of string?’ Full Story: Bizcommunity.com

Marketing needs a culture of creativity

Marketers need to deploy creativity against strategic opportunities, a broad audience and balancing long-term and sales-generating activity. Full Story: Marketing Week

Marketing Is Still an Art (and a Science)

Data-driven decision making has been the mantra of most good CEOs and CMOs over the better part of the last decade. Full Story: Entrepreneur

In 2020, marketers will find a middle ground between agencies and DIY

In recent years, marketers have been on a tear to take back control of their brands. Full Story: Digiday

6 Technologies That Will Reshape Marketing In The Next Decade

When the internet was beginning to be commercially adopted in the early 1990s, few predicted how it would completely overhaul the marketing industry over the next two decades. Entrepreneur

Integrated Marketing Platform | Daily Update – January 2nd, 2020

4 New Year’s Resolutions Your Business Should Make

Want to grow your business in 2020? Then make New Year’s resolutions for your business, not just yourself. Full Story: The Advocate

3 Effective And Low-Cost Marketing Strategies

While marketing in today’s digital world provides many more options for businesses, it also makes it more difficult to know where and how to spend your marketing dollars. Full Story: Forbes

5 digital marketing skills to learn in 2020

Give yourself a leg up in 2020 with these e-learning packages covering marketing’s hottest skills. Full Story: Engadget

The Importance of Marketing Strategy in Today’s Evolving Free Market

Sure, I get it. You’re am accomplished marketing ninja who knows their craft. For example, you understand the difference between marketing strategy and tactics, or price vs value. Full Story: Business 2 Community

How to Use Emojis and Symbols to Improve Your Marketing Strategy

Are you looking for ways to make your business stand out online? Have you considered incorporating emojis into your marketing strategy? Full Story: Social Media Today

How To Turn Customer Feedback Into a Marketing Strategy: 4 Tips

When you receive customer feedback, how do you use it to improve your marketing strategies and grow your business? Full Story: Customer Think

Five B2B Marketing Strategies To Generate Qualified Leads

Most B2B companies struggle with lead generation and delivering marketing qualified leads (MQLs) that are valuable to sales. Full Story: Forbes

5 Ways to Boost Content Marketing Success With CMS

Are you somebody who has a content marketing business? Full Story: Business 2 Community

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