Learn to Grow Traffic and Drive Revenue as a Digital Marketing Expert
Digital marketing is more powerful than ever. From your Gmail account to your social media feeds, brands are using every digital platform possible to not just engage, but convert customers. And let us tell you — it works. The amount of money you can make on these platforms is through the roof. Full Story: Entrepreneur
How Long Does it Take to Get Leads From Inbound Marketing
When considering an investment in inbound marketing, you may ask yourself, “How long is this going to take to be successful?” That, my friend, is a very good question. Inbound marketing is a long-term game, but that doesn’t mean you can’t see success somewhat quickly. Let’s look at what leads look like in inbound marketing. Full Story: Business 2 Community
Tips for Building a Solid Content Marketing Strategy
A very important factor to remember when it comes to content marketing is that you have to keep it simple: consistently create content that helps your audience and you can influence their behavior over time. That’s it. Full Story: Business 2 Community
Want More Content Marketing ROI? Stop These 8 Bad Content Marketing Habits Now!
Content marketing ROI. Every marketer is talking about it. However, truth is very few actually have it. Few know how to achieve it or measure it. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall. However, if you ask them simple questions such as “what are your goals for that piece of content?” Or “what was the ROI on your last content marketing campaign?” you often receive the shrugged shoulders, eye roll or an annoyed “I don’t really know.” Full Story: Business 2 Community
How To Market With A Growth Mindset
According to Harvard Business Review, 17% of businesses don’t survive a recession and only 9% flourish post-slowdown. It was this statistic, coupled with the fact that the South African economy has struggled to really leave the recession behind it, that led Taryn Sharman and Perri King to launch Faith & Fear in 2015. Full Story: Entrepreneur
Content Marketing 102: Measuring Success and Maintaining Creativity
After learning the basics in Content Marketing 101, I wanted to dive a little deeper into how content impacts business. I circled back with March’s Content Strategist Manny Veiga and asked about reaching the audience, measuring success and maintaining creativity. Full Story: Business 2 Community
Marketing Tactics That Will Instantly Grab Eyes
If you want to have a successful time in the world of business, you need to be able to make a lot of money. You know this. We all know this. The journey is fun and you’re getting to run a company that you love, but the end goal is to turn your work into something that will produce heaps of cash. Full Story: MinuteHack
5 Benefits of Content Personalization for B2B Marketers
There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing. In fact, 87% of consumers say that personalized content impacts their perception of a brand. Full Story: Business 2 Community
8 Important Tips for a Content Marketing Strategy That Works Effectively
No matter what keyword or topic you want information on, the internet is just brimming with a lot of information. Each day, a wide chunk of digital contents is being poured from different sites, publishers, writers, and official sites. Full Story: What Mobile
Digital Marketing Strategies That Shape The Customer Journey
Since the birth of the internet and social media, digital marketing has become one of the biggest focuses of the marketing industry. Where there were once milk carton ads and billboards attempting to reach as many people as possible, there are now teams of marketers analyzing endless data points across websites and social media platforms as they track the customer journey. These teams are creating new digital marketing strategies that revolve around the customer more than ever. Full Story: Broadsuite
8 Content Marketing Strategies to Gain Maximum ROI
Digital marketers and business owners constantly strive to create a powerful online presence. They devise new strategies and campaigns to invade new horizons and reach a wide audience on the internet. And one of the most effective ways to do this is through content marketing. So, it is not surprising that many brands and marketers are investing their time and resources into creating and distributing high-quality content. Full Story: Inspiration Feed
High-quality content is truly the king. To stand out from the crowd, you need to have some adequate content marketing strategies with you. An effective content marketing strategy can make you attract and retain visitors, and eventually turn them into customers. Full Story: The Next Scoop
Your Marketing Launch Plan Is Missing a Critical Component: Strategy
Some statistics are ubiquitous in marketing circles. Such as the one about half of all new businesses failing within the first five years. (And yes, there is some debate on how true it really is.) But if you think “half” sounds high, there is a failure rate that is even higher. Full Story: CMSWire
Don’t ‘Set and Forget’ Your Marketing Plan. Here’s How to Make It Agile.
Making a marketing plan work in today’s chaotic environment can be overwhelming for any business. Perhaps that’s why half of the 350 small to mid-size businesses OutboundEngine surveyed said they don’t have a marketing plan for 2019. Full Story: Business 2 Community
Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy
Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of information. Google also revealed that twice as many consumers start their research online versus at a dealership. While customers still visit dealerships for test drives and to complete the purchasing process, they are beginning their search online. This means that your strategy for capturing their attention with the use of digital channels is crucial to your overall marketing plan. Full Story: cbtnews
9 MARKETING TIPS FOR BLACK-OWNED SMALL BUSINESSES TO ACCELERATE BUSINESS GROWTH
To increase sales, one of the savviest moves black-owned small businesses can make is to develop a strategic marketing plan. Small business owners who hone their marketing skills and take a multi-pronged approach to growth are much likelier to increase their customer acquisition rates than those with a spray-and-pray approach. Understanding how to optimize your outreach efforts for success is crucial. Full Story: Black Enterprise
Influencer Marketing Strategy Checklist & Template
If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. It’s an incredibly effective strategy — in fact, nearly 49% of consumers look to influencers for product recommendations. Full Story: Blog Hubspot
All Marketing Is Content Marketing
Most successful marketing strategies are built around content. Period. It’s not an add-on or merely a component of a wider marketing plan — content comes first and resonates in everything we do. To put it another way: Content marketing is not anything new. It’s just something the industry has learned to, well, market better. Full Story: Forbes
The Importance of a Review: How to Shape a User-Generated Marketing Strategy
How important are customer reviews to shoppers? Very important, as it turns out. In fact, 90 percent of consumers read online reviews before visiting a business, and 88 percent of consumers trust online reviews as much as personal recommendations. Full Story: Broadsuite
4 Business Strategies You May Be Overlooking
Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods. Eighty-nine percent of C-level executives find that developing a strategy that can dynamically respond to market conditions is very important to the success of their business — the same is probably true for your business, too. Full Story: Marketing Insider Group
The Best Resource for Growing Your Business is Right in Front of You
Smart businesses know that your existing customer base is your most valuable asset. Referrals should be the first channel you tap to grow your business, because there’s nothing more powerful than word of mouth. Full Story: Businesses Grow
How Much Time Should I Dedicate To Marketing My Business
Let’s say you spend 20 hours on marketing per week, then you are in the average segment of businesses. Other small businesses spend around 20 hours on marketing every week, which often excludes weekends. For many businesses, this high level of marketing has generated a considerable amount of extra revenue for the company. Full Story: Thrive Global
Content Marketing: Are You Sharing Your BEST Stuff? Here’s How to Know.
You have a blog. You have a website. You have a LinkedIn company page. You have a brand new YouTube channel. You have a Facebook business page. You have an Instagram business profile. You may even have a content marketing plan and marketing strategy being executed. My question for you today is this: Are you sharing your best stuff? Are you really, really sharing your best stuff? Full Story: Business 2 Community
It’s Never Too Early for Marketing Planning
Effectively using data and analytics to improve your marketing planning results. Okay, so you’re just starting to gain some traction on your 2019 initiatives, and feeling good about progress and success. Then the email arrives. It is announcing the beginning of budget season. Full Story: ABA Banking Journal
Content Marketing: Are You Sharing Your BEST Stuff? Here’s How to Know.
You have a blog. You have a website. You have a LinkedIn company page. You have a brand new YouTube channel. You have a Facebook business page. You have an Instagram business profile. You may even have a content marketing plan and marketing strategy being executed. Full Story: Business 2 Community
How to Stimulate Consumer Interest through Content Marketing
Competitive businesses today are terrified by the prospect of exhausting their consumer bases – and this exhaustion has the potential to hit much sooner than what you might anticipate. Relatively modern forms of businesses in the online world make an effort to retain their customers by sending out discounts, special offers, or loyalty programs for them to avail. Full Story: Entrepreneur
How Long Does it Take to Get Leads From Inbound Marketing
When considering an investment in inbound marketing, you may ask yourself, “How long is this going to take to be successful?” That, my friend, is a very good question. Inbound marketing is a long-term game, but that doesn’t mean you can’t see success somewhat quickly. Let’s look at what leads look like in inbound marketing. Full Story: Business 2 Community
4 Key Issues Facing Small Businesses Today
The first half of 2019 is already in the history books. For small businesses, it’s been a good year with a healthy economy and high job growth, although it has become increasingly challenging to recruit great talent due to lower unemployment. Full Story: Forbes
Differentiated Marketing for Professional Services
What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? Or would that narrow focus be too risky? Perhaps you should broaden your target audiences. Or would you risk becoming nothing special to anyone? Full Story: Business 2 Community
Discussions whirl around how the company can squeeze more out of every keystroke. More clicks, more traffic, more lift. Amidst the campaigns, targeting, and email blasts, we see that a war is being waged, and the customer is losing ground. Full Story: Entrepreneur
Epic Fail of Customer Journey Marketing
Buzz about customer journey mapping (CJM) abounds. It’s everywhere. You’ve probably seen dozens of CJM articles and received CJM webinar invites this week. But is CJM living up to its hype? That’s a good question. But let’s ask another that gets to the heart of the issue: Is your organization seeing bona fide, measurable benefits from your CJM activities? Full Story: Business 2 Community
5 Benefits of Content Personalization for B2B Marketers
There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing. In fact, 87% of consumers say that personalized content impacts their perception of a brand. Full Story: Business 2 Community
To Win At Marketing, Focus On The Fundamentals
One of the interesting things about professional football is that the teams that generate the most “hype” in the media aren’t generally the teams that win consistently. Instead, the teams that win consistently focus on the fundamentals. They block, tackle and make smart decisions. Full Story: Forbes
The Art Of Interdisciplinary Digital Marketing Thought Leadership
Marketing leaders can no longer afford to be one-dimensional. Digital marketing continues to evolve and thought leaders are aligning with the shifting tides. Digital marketing now encompasses marketing, public relations, SEO, business development, sales and more. This makes integrating an interdisciplinary thought leadership approach to digital marketing absolutely vital to your growth and success. Full Story: Forbes
How Is Influencer Marketing Changing?
A marketing and advertising agency was using a social media scraping tool to index “influencers” into categories. This actor was tagged as being a good fit for marketing campaigns in the sailing industry. Why? Because he was on Fresh Off the Boat – a show that despite its title, has nothing to do with sailing. (I know this story because one of my employees worked at the agency at the time.) Full Story: Forbes
Marketing Analytics vs Web Analytics: 3 Features that Set Marketing Analytics Apart
Data-driven decision making can set your business apart from the rest. When it comes to knowing what marketing channel is the most effective, we have to make sure we have the right data. In this video, I’ll share the 3 features that set marketing analytics apart web analytics. Full Story: Business 2 Community
Five Innovative Ways To Implement Automated Marketing For Improved Sales
Automation and AI are two very important trends that have begun to reshape different aspects of business operations over the past few years, and marketing is no exception. Marketing, as an aspect of running a business, involves a lot of time spent looking for leads and nurturing them to become customers. Full Story: Entrepreneur
Market Online Like a Pro with These 10 Tips
Whether you run an ecommerce store or a local service business, you need to make sure that customers can find you online. There are a ton of tactics you can use to accomplish this, from keyword optimization to mobile marketing. See what has worked for members of the online small business community by reading their insights below. Full Story: Small Business Trends
Digital Marketing Tips to Follow to Stay Ahead of Your Competitors
With the rise of digitalization, having an influential web presence has become very important for businesses. It helps them to attract more customers online. Now, businesses need a futuristic digital marketing plan to unlock their potentiality. Without strategic planning, businesses will fail to boost their performance. As a result, it will become difficult for owners to target potential customers online. Full Story: ChartAttack
10 Online Marketing tips for entrepreneurs
My strategy was only based on a Web, Facebook and email, were other times, at that time it was worth everything, I will not deny that sending mass emails or creating personal Facebook profiles instead of company pages, to allow me to invite to my target audience, it has given me very good results. Full Story: Thrive Global