14 Smart Ways To Effectively Personalize Marketing Campaigns
In a competitive market where every company is vying for potential buyers’ attention, it can be difficult to know how to make yours stand out. Full Story: Forbes
4 digital marketing strategies to ready your business for the holidays
It’s almost quarter four. And if you’re like me, you may be shocked and saddened that 2021 is almost over. I mean, it was literally just 2020. Full Story: North Bay Business Journal
5 Key Ways To Improve Your Affiliate Marketing Program And Drive More Sales
According to a study conducted by Forrester, more than 80% of the advertisers surveyed use affiliate programs to expand their sales and customer reach. Full Story: Forbes
Power To The People: How To Take Control Of Your Marketing Data Using A CDP
Customer data is one of a marketer’s most valuable assets — so why is it so often “owned” by a handful of tech staffers? Full Story: Forbes
Why Every Profitable Content Marketing Strategy Needs High-Quality Content
In 2020, the amount of global online content consumption doubled since the beginning of the pandemic, according to research from DoubleVerify (via Global Newswire). Full Story: Forbes
What’s next for sustainability in marketing following a year of surprising resilience?
Corporate pledges are increasingly being complemented by more direct ad campaigns as companies like P&G and PepsiCo prioritize the issue. Full Story: Marketing Dive
6 Tips for Marketing Your Small Business Online
According to Forbes, 3.8 million Google searches are conducted each minute. Full Story: AARP
5 common growth marketing mistakes startups make
Having spent time in the trenches with many startups, I’ve been lucky to see why many growth marketing engines don’t work correctly. Full Story: TechCrunch
The Future of Digital Marketing is Different than You Think
From social media to search engine optimization, digital marketing continues to impact billions of users positively. Full Story: Hospitality Net
Without even noticing, one is more likely to see a sales ad on their personal social media page than within more traditional forms of media. Full Story: TechFunnel
12 Trends In Account-Based Marketing Every Marketer Needs To Know
Marketers today understand that personalizing a campaign for the target audience is the best way to ensure it will generate the desired results. Full Story: Forbes
Digital marketing and the data privacy age
Know the regulations and what your policies must include. Full Story: CUNA News
15 Best Practices To Ensure A Successful Partner Marketing Initiative
Partnering with another business in a related vertical to collaborate on your marketing efforts is a potentially lucrative strategy that can help you gain new customers. Full Story: Forbes
Your customer has evolved. So should your marketing.
Digital-first no longer means email-first. Marketers must move beyond a single-channel marketing approach to reach buyers where they are – in all channels. Full Story: Search Engine Land
Comparing Online Marketing Tactics for Local and International Companies
Many multinationals suffer from the same limitations that plague many small businesses. Full Story: Business 2 Community
How Digital Marketing Agencies Can Help Clients Achieve Web Accessibility Compliance
A brand’s online footprint is central to its customer acquisition and retention efforts. Full Story: Forbes
How Marketing Actually Works (And Why It’s Essential For Driving Change)
Over the last 20 years, I’ve been lucky enough to play in a wide variety of positions across the field of marketing. Full Story: Forbes
13 Smart Ways To Integrate Paid And Organic Content In Your Marketing
Paid advertising and organic content distribution are bound to be tactics you include when developing a digital marketing strategy for your business. Full Story: Forbes
Marketing Isn’t Dark Magic — But Marketers Can Use Data To Influence The Future
Marketing tends to get a bad rap at many organizations. Full Story: Forbes
Referral Marketing: The Most Powerful Form of Advertising
Which marketing strategy do you think brings the most returns on investment? Is it PPC ads? Or Email Campaigns? Or maybe Inbound Marketing? Full Story: Business 2 Community
How to Take Charge of Your Brand With a Balanced Marketing Strategy
There has always been pressure on marketers to deliver measurable ROI for their efforts, but as the world looks toward a post-pandemic future, that demand for growth is sharpening. Full Story: Adweek
How To Enable Marketing And Sales Teams To Drive Holiday Conversions
While it might seem early to consumers, the holiday shopping season is right around the corner. Full Story: Forbes
Why Marketing Maturity Needs to Be Top-of-Mind in Today’s Digital Landscape
Companies have adapted and leaned on digital strategies to connect internally and externally since the COVID-19 pandemic began. Full Story: MarketingProfs
4 Key Elements Every Digital Marketing Strategy Needs
There are thousands of potential digital marketing strategies out there. Full Story: Forbes
Direct Marketing For The Direct To Consumer Brand
For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. Full Story: Forbes
Reach More Women By Following These 5 Marketing Insights
In fact, recent research shows that only 37% of Americans believe women are accurately represented in advertising (that number is even smaller amongst women—dropping to 29%). Full Story: Forbes
8 Common Reasons Why Marketing Campaigns Fail
How many times have you worked on a campaign that didn’t work? Do you remember the reason? Full Story: Forbes
Defining The Power Of Local Marketing
Who is a successful business owner or marketer today? The one who has a lot of tools in their pocket and the one who knows exactly how and when to use them effectively. Full Story: Forbes
Proving the value of marketing has taken centre stage
Marketers are increasingly accountable to their boards for their spend, and to justify it they need to be able to prove its short- and long-term effects. Full Story: Marketing Week
4 Fatal Errors That Destroy Marketing Campaigns
Launching a marketing campaign is one of the most exciting experiences that an entrepreneur will ever encounter. Full Story: Business 2 Community
Don’t Let Your Business Miss Out On These Three Digital Marketing Trends
The digital landscape is ever-changing. Full Story: Forbes
A Look at the Top 4 Digital Marketing Categories
Digital marketing has become a necessity for any business attempting to survive in this day and age. Full Story: CMSWire
What You Should Know about Consumer Marketing
Consumer marketing is the top type of marketing that’s transformed digital strategy for companies nowadays. Full Story: TechFunnel
How Your B-to-B Marketing Strategy Can Pack an Emotional Punch
Gone are the days where b-to-b marketing was all about rationale and numbers. Full Story: Adweek
Influencer marketing is no silver bullet for small business
Some companies strike gold with the strategy, but for most, it needs to be part of a mixed approach. Full Story: Financial Times
Digital marketing and the data privacy age
Know the regulations and what your policies must include. Full Story: CUNA News
15 Best Practices To Ensure A Successful Partner Marketing Initiative
Partnering with another business in a related vertical to collaborate on your marketing efforts is a potentially lucrative strategy that can help you gain new customers. Full Story: Forbes
Your customer has evolved. So should your marketing.
Digital-first no longer means email-first. Marketers must move beyond a single-channel marketing approach to reach buyers where they are – in all channels. Full Story: Search Engine Land
Comparing Online Marketing Tactics for Local and International Companies
Many multinationals suffer from the same limitations that plague many small businesses. Full Story: Business 2 Community
How Digital Marketing Agencies Can Help Clients Achieve Web Accessibility Compliance
A brand’s online footprint is central to its customer acquisition and retention efforts. Full Story: Forbes