Top 5 Mobile Marketing Campaigns of 2019 to Inspire Your 2020 Strategy
As smartphones become ubiquitous and social media becomes a primary feature of mobile devices, it is crucial to stay up to date about what your audiences like. Full Story: MarTech Advisor
The Mobile Opportunity: Recognizing the Power of Apps and the Mobile Web
The implications of mobile’s rapid adoption and its hold on consumer attention for businesses are significant. Mobile has quickly become the platform that will accelerate your growth; but, failing to adapt will leave your company as a relic of the past. Full Story: MarketingProfs.com
Mobile Drives Sales on Black Friday
Strong sales on Black Friday and Cyber Monday are creating optimism among retailers, especially those with strong online-to-offline programs. Full Story: Street Fight
5G could change the world. 5G is also marketing hype.
T-Mobile is advertising its 5G as having “ultra wideband … with massive capacity … and ultrafast speeds,” which sounds incredible. Maybe too incredible. Full Story: Marketplace.org
Craigslist finally creates a mobile app for iOS; Android version still in beta
Even though Craigslist has been around since 1995, the popular classified advertisements website is only just now getting a mobile app. Full Story: Digital Trends
Uncommon Mobile Marketing Tactics to Boost Connections with Consumers This Holiday Season
The holiday season is upon us. For retailers, the season represents a few short weeks to generate as many purchases as possible in an environment where digital and brick and mortar worlds collide. Full Story: Business 2 Community
The next era of mobile programmatic advertising is here
With over 13 trillion advertiser bids flowing through our platform each month, the PubMatic team can identify leading and real-time trends that link to broader digital market developments. Full Story: Mobile Marketing Magazine
Mobile-Trading App Robinhood Now Has More Than 10 Million Accounts
The online trading industry is in a state of flux and it has fintechs to thank. One in particular, which just surpassed the 10 million mark in terms of customers, is Robinhood. Full Story: Forbes
Advertising in mobile games: Where do I start?
Now that you know why today’s media companies are most threatened by mobile games, and what type of consumer you’ll encounter playing mobile games, it’s time to dig into the execution itself. What type of mobile campaign can you run in mobile games? Full Story: Mobile Marketing Magazine
T-Mobile has launched nationwide 5G. Here’s what that means
T-Mobile on Monday announced the launch of its nationwide 5G network, in what CEO John Legere called “a huge step towards 5G for all.” It is a huge step for T-Mobile (TMUS), making it the first US carrier to offer 5G access across the country. But it won’t be the world-changing, superfast 5G that everyone has been so hyped about. Full Story: CNN
How to add bookmarks in Google Chrome on desktop or mobile
Saving commonly used web pages as bookmarks is a convenient way to keep your browser organized and simplify visiting your favorite websites on the internet. With Google Chrome, you can do this with just a click on your desktop or a couple of taps on your smartphone. Full Story: Business Insider
Enterprises that wait to adopt a mobile-first strategy set to fail, report finds
According to a new industry report, 1 in 3 enterprises are sending their employees to work in challenging conditions without the latest available equipment and technology, increasing the potential for data leakages and data breaches. Full Story: GlobeNewswire
23 per cent of young people show “problematic smartphone usage”: report
A study by researchers at King’s College London has estimated that one in four children and young people use their smartphones in a way that is consistent with a behavioural addiction. The research was published today in BMC Psychiatry. Full Story: Mobile Marketing Magazine
How mobile applications can keep improving your customer experience
Having incorporated mobile applications into our daily lives, it’s extremely difficult to imagine a world without them. This is also why statistics such as those reporting that the average smartphone owner uses about 30 apps per month come as no surprise to anyone. Full Story: Search Engine Land
Hyper casual gaming app usage is soaring
Lightweight gaming apps – or ‘hyper casual’ games – are seeing a rapid increase in popularity, now accounting for the highest number of installs on average per app in 50 per cent of the top global markets, according to AppsFlyer. These tap-to-play, instant games, which rely on advertising to drive revenue rather than in-app purchases, only held the number spot in 20 per cent of markets last year. Full Story: Mobile Marketing Magazine
LG’s mobile head is now the company’s CEO
LG is giving its executive lineup a massive overhaul yet again. Brian Kwon, who’s currently leading LG’s Mobile Communications and Home Entertainment companies, will officially become the company’s CEO on December 1st. Kwon used to be LG’s TV chief until he was brought in to head up its troubled mobile business in another shakeup that happened in 2018. Full Story: Engadget
A Definitive Mobile App Promotion Guide for Startups (Exclusive)
The mobile app ecosystem is a challenging environment. Year after year thousands of apps enter the app sector and compete for the pivoted top 10 listing. One of the biggest fundamental mistakes an entrepreneur preparing for the top spot can make is not paying attention to the mobile app promotion stages. Or treating the process less than the number of effort required for the design and development process. Full Story: Appinventiv
How to Select a Mobile Marketing Service Provider?
Marketing and advertisement is one thing that is important to get your business public recognition. And when it comes to marketing ‘Sms Marketing’ is the second advertisement too that any business needs. Full Story: Baltimore Post-Examiner
Facebook, Twitter profiles slurped by mobile apps using malicious SDKs
On Monday, Twitter and Facebook both claimed that bad apples in the app stores had been slurping hundreds of users’ profile data without permission. After getting tipped off by security researchers, the platforms blamed a “malicious” pair of software development kits (SDKs) – from marketing outfits One Audience and MobiBurn – used by the third-party iOS and Android apps to display ads. Neither Twitter nor Facebook have named names of the data-sucking apps, nor how many bad apps they’ve found. Full Story: Naked Security
How to add a stop on Google Maps before your final destination, on desktop or mobile
For many people, Google Maps is essential for gathering directions. But Google Maps can do even more than just take you directly from Point A to Point B. Whether accessing it on desktop or mobile, Maps has the option of adding up to nine stops to your route — but it can’t be used for public transit or rides. Here’s how to add a stop for any other method of transportation. Full Story: Business Insider