The Future of Digital Advertising: How “Mobile-first” is turning into “Mobile-only”
While “mobile-first” is among the most important trends in the past decade, a “mobile-only” mindset is emerging for marketers and consumers alike. More and more users, and potential consumers, are skipping desktop or laptop computers and going straight to mobile devices, especially in rapidly developing marketplaces in Southeast Asia and Africa. Full Story: MarTech Advisor
Snapchat lengthens video ad limit to 3 minutes
Snapchat is lifting the limit on video ads to three minutes from 10 seconds, giving marketers a chance to tell a longer brand story in the image-messaging app, per an announcement shared with Mobile Marketer. Snapchat will still let app users skip past ads they don’t want to watch, leaving the user experience (UX) unchanged. Full Story: Mobile Marketer
Foot Locker Invests in Mobile Video Commerce Platform Ntwrk
Foot Locker Inc. has invested $3 million in Commerce Media Holdings LLC, which does business as Ntwrk, a video-based shopping app that works with celebrities and brands to sell limited-edition merchandise. Foot Locker’s investment closes Ntwrk’s Series A round at $10 million. The financing round also includes capital from Live Nation Entertainment Inc. and the rapper Drake, Ntwrk said. Full Story: Wall Street Journal
Google snatches app marketing crown from Facebook
Google is now the largest player in the app marketing space, leapfrogging Facebook in the total number of attributed installs for the first time, according to mobile attribution and marketing analytics firm AppsFlyer. Full Story: Mobile Marketing Magazine
More than half of consumers don’t believe online privacy is possible – report
In a recent survey conducted by FigLeaf, a privacy-first company, it was found that 68 per cent of consumers in the US and UK don’t believe online privacy is possible, while another 52 per cent of consumers don’t trust Facebook and Google’s recent remarks about making their platforms safer. Ironically, the survey also revealed these same doubtful consumers are still open to sharing information with brands they trust or are more familiar with. Full Story: Mobile Marketing Magazine
Following the audience: Why brand marketers need to invest in mobile messaging
Let’s be honest, no one wants to pick up the phone. Whether it’s to chat with a friend or complain about terrible customer service, most people would rather send a message. It’s more convenient. It lets you think about what to say. And it’s more versatile – you can add web links, emojis, attach photos and so on. Full Story: Mobile Marketing Magazine
Aarki Recognized by SOOMLA as a Leading Mobile Marketing Platform Consistently Delivering High LTV
Aarki, a leading AI-enabled mobile marketing platform, has been acknowledged in SOOMLA’s newly released Ad Lifetime Value (LTV) Benchmarks Report for 2019. The report provides an in-depth analysis that reveals mobile Ad LTV data for Day 7 and Day 30 broken down by media sources, device models, operating systems and countries. Full Story: MarTech Series
Gaming App Strategies To Achieve Growth Counter Rising Acquisition Costs
Gaming, a massive industry with an eye-watering $116 billion in revenue that dwarfs music and movies combined, dominates as the most popular (and profitable) form of entertainment on the planet. Its impressive success is powered by a string of blockbuster titles and franchises, and its high-octane growth is also fueled by the advance of mobile and apps. Full Story: Forbes
Three best practices to increase location opt-ins
Location prompts can be a problem for mobile app publishers. After all, you’ve no doubt been there yourself… you download an app… immediately get prompted for your location …and let’s guess … you don’t hit ‘allow’. Full Story: Mobile Marketing Magazine
Should Your Business Build A Mobile App? 12 Questions To Help You Decide
With the advent of fast mobile internet, it has become common to see people surfing the Web or accessing apps everywhere and anywhere they go. According to BroadbandSearch.net, mobile Web traffic shot up 222% between 2013 and 2018. The introduction of 5G has the potential to supercharge the exchange of data and give consumers high-speed access to a range of content through their mobile devices. Full Story: Forbes
Three Mobile customers are getting this much needed upgrade for free
Three Mobile users are set to get a much-needed boost for their smartphones and it won’t cost them any extra. The network has announced that it is investing heavily in upgrading its current 4G network which it says will deliver improvements of up to 150 per cent for customers. Full Story: Express.co.uk
MOBILE APP SUBSCRIPTIONS HIGHLIGHT RECENT GROWTH
The latest quarterly report by mobile analytics company App Annie said that Q2 of 2019 was a record-breaker for global app installs and consumer spend. Installs over the two main app stores recorded a year-over-year increase of 7%, totaling $30.3 billion worldwide. Gross consumer spend in Q2 2019 grew as well, increasing 20% from the previous year, with the Apple App Store and Google Play Store generating $22.6 billion in revenue. Full Story: ARC
A guide to digital advertising in 2019: responsible branding, relatable campaigns
Digital advertising is more exciting than ever, thanks to the wide variety of options, platforms, and delivery methods available to brands wanting to publicise themselves to consumers. However, the landscape is also fraught with danger for brands who do not get a clear understanding of new trends, many of which are generated on and by social media. Full Story: Mobile Marketing Magazine
WIX Filters Unveils New Mobile Marketing Unit
WIX Filters, a global manufacturer of filtration products, has expanded its mobile marketing program by adding a new interactive sprinter van that will continually travel the country starting in 2019. The new unit will offer an enhanced experience at events, giving sales teams new training opportunities and in-depth educational product demonstrations. Full Story: AftermarketNews.com
Why Marketers Fail at Building Mobile Websites
Mobile-friendly websites have long been a dominant engagement channel for brands and yet too many companies have not learned how to build such a site properly. Namely, according to Gartner, too many organizations build their mobile websites without accurate knowledge about their customers’ mobile preferences. Full Story: GlobeSt.com
Your Ultimate Blueprint to Effective Mobile Ads Format
51% of smartphone users discover a new company while using their smartphones. Meaning your chances of conversion are higher if you market your business and products through mobile. One of the most effective ways of mobile marketing is mobile advertising. However, not all mobile ads result in a high ROI. The leading cause of the varying mobile ads performance is their format. Full Story: Techozen
5+ Types of AI Tools to Enhance Mobile Marketing Campaigns
As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offers a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Full Story: AiThority
WIX Filters Unveils New Mobile Marketing Unit
Wix Filters has added a new, interactive sprinter van that will continually travel the country starting in 2019. The new unit will offer sales teams new training opportunities and educational product demonstrations. Full Story: Tire Review
Google beefs up mobile app insights with new AdMob API
Google’s AdMob is upgrading its reporting and analytics for mobile publishers and developers. The company is rolling out a new API, which will provide publishers with more accurate insights into user behavior, ad performance and revenue. Full Story: Marketing Land
Seven Customer Retention Strategies That Drive Growth For Mobile Apps
The key to mobile app success is retention, not acquisition. While initial downloads are impressive, to grow, brands need users to continue to uhe keyse their apps. While the concept is easy to understand, I find that a company’s original instinct is often to get more users. Acquisition is always a goal, but it’s time to make the change to focusing on retention. Full Story: Forbes