Five Benefits Of Using PR And How It Can Assist Your Business
Every company, no matter the size, depends upon its reputation for success. Public relations, also known as PR, is a key management tool for businesses to help achieve its goals and improve its image. Full Story: Forbes
How Covid-19 has affected the way PR professionals engage with media
Media relations by definition involves working with the media to inform the general public about an organisation’s activities including its mission and vision in a positive, consistent and credible manner. Full Story: Bizcommunity
How to use PR effectively as a launch strategy
PR can be a magic wand if it is used well and for its original purpose: to introduce, educate, showcase and to tell the story of what you have to offer. Full Story: Media Update
Why you should integrate PR into brand strategy
Today’s PR approach requires a deeper understanding of the elements that lead to news coverage. Engaging content is the key to motivating action. Full Story: Bizcommunity
8 Ways to Prepare for Public Relations Success
Before reaching out to journalists to promote your business, lay the groundwork for greater success when the time is right. Full Story: Entrepreneur
How To Measure ROI On A PR Placement
One of the most popular and oft-asked questions from prospective as well as existing clients is, “What is the return on an investment of PR services?” Full Story: Forbes
Companies can spend a fortune on their image. Full Story: The Economist
The missing link: rise of the PR agent with a smattering of hypertext
For reasons we can only put down to the universe’s trend towards higher disorder, we have arrived on the mailing lists of ever more PR agencies. Full Story: New Scientist
Startups, stop paying so much for PR
Startups, you are paying too much for public relations. Full Story: Sifted
Three Metrics for Measuring PR Campaign and Marcomms Success
However, almost half of B2B marketing managers claim that determining real business contribution levels from PR agencies is a difficult task, a recent IBA primary research study found. Full Story: MarketingProfs