5 SEO Optimizations You Can’t Afford to Ignore
It is estimated that there are around two trillion searches performed each year. Though this number may seem daunting, it poses many opportunities to help your website stand out from the crowd. With some fine-tuning of your SEO strategy, you can raise your odds of being successful in search, which will significantly improve your site’s visibility. Full Story: Business 2 Community
Learn Why SEO Is Crucial To Your Success
When your business depends on your website for leads or sales, your site has to have a prominent position in the search engine results page. This is business 101 yet most companies are slow to invest in SEO despite it being a game-changer for top retailers. When busy consumers are looking for a product or service, they use Google; your website has to appear near the top of the SERP to get noticed… Period! Full Story: ValueWalk
The Truth About Domain Authority: What Every SEO Needs to Understand
I want to preface this article by stating that it could have been written about any SEO tool’s metrics. All the major tools have ways of measuring things that are important to the link builders and SEO professionals of the world. Full Story: Search Engine Journal
Emoji SEO presents opportunities for video
One might assume that searching Google or Bing using emojis would lead to the same results as using the text equivalent (e.g., searching 
would deliver the same results as “donut”), but that isn’t the case. For the most part, emoji-based queries in the search engines yield results that pertain to the emoji itself, but there are interesting opportunities for marketers, particularly with regards to videos in the search results. Full Story: Search Engine Land
Why White Hat SEO is No Longer a Thing
Some in the SEO industry promote themselves as white hat. It means they are ethical. Those same SEOs posit that black hat SEOs are the bad guys. Turns out that black and white hat thing is not as black and white as we’ve been led to believe. Full Story: Search Engine Journal
How one in-house SEO team is taking on industry incumbents
Gaining traction over established competitors that have more resources, staff and longer online track records is a tall order for any up-and-comer. Looking to improve its organic search visibility against well-funded competitors, HomeToGo, which bills itself as the “world’s largest vacation rental search engine” with more than 17 million listings, developed a content strategy for audiences in target markets. Full Story: Search Engine Land
Google Suggests That The Average Googler Isn’t Interested In SEO
How can anyone not be interested in SEO or how Google search ranks pages? Especially, how can someone working at Google, a company that ranks web pages for a living, not be interested in how it works. But John Mueller from Google said on Twitter “You’re over-estimating the interest of average Googlers in SEO :-). There’s a lot that needs to be done at a company like Google.” Full Story: Search Engine Roundtable
It is now increasingly important to combine a mixture of paid and organic search into campaigns, including deep-click navigation. It’s not in Google’s interest financially to focus on building out organic search, although the company does support SEO through the ability to search for airline flights, hotels, restaurants and other locations on its search engine. Now you see playable podcasts. Full Story: MediaPost Communications
How to use PPC data to drive more SEO traffic
It’s no surprise that PPC campaigns are great for driving quick results. However, it’s not the only way paid campaigns can bring profit to digital marketers. Integrating your PPC data in your SEO strategy will help you improve your overall performance. Full Story: Search Engine Watch
Google’s Mobile-Friendly Test Doesn’t Follow Robots.txt Rules
Google’s John Mueller recently advised the company’s mobile-friendly test doesn’t follow the rules written in robots.txt files. This topic came up in a Google Webmaster Central hangout where a question was asked about the mobile-friendly test and its relation to crawling and indexing. Full Story: Search Engine Journal
SEO: How Google Reads and Renders JavaScript
JavaScript can improve a shopper’s buying experience, encourage interaction, and even bolster site performance in some cases. But where search engine optimization is concerned, JavaScript requires an extra degree of care. Full Story: Practical Ecommerce
Five SEO Tips For Doubling Site Traffic
If your company’s website traffic is down and you aren’t receiving the visibility you want, chances are that it’s time to reevaluate your site’s search engine optimization (SEO) to help boost your traffic. Full Story: Forbes
5 Totally Legal Ways to Spy on Competitors, Baby
Unlike observing the marketing strategies of random companies or CMOs that have nothing to do with the dynamics of your own industry, you’d do better, of course, to observe your direct or indirect competitors. Their marketing tactics have context, relevance, and a strong connection to your own interests. Plus, your competitors by nature are targeting your ideal demographics, and that means there are loads of relevant things you can learn regarding your audience. Full Story: Business 2 Community
Six SEO Tips To Make Your Videos More Discoverable
You understand the power of content marketing in attracting and retaining customers. You already have your YouTube channel up and running, and you have some truly great content on there, but your videos aren’t getting enough engagement. Sound relatable? This is what nearly 3 in 5 of companies who engage in content marketing face, and it makes them question whether their investment in the video was truly worth it. Full Story: Entrepreneur
6 Things You Must Do to Optimize Google My Business
Congratulations! If you followed our previous post you know how to create your Google My Business profile. But now there’s more to do to make sure that you appear in Google searches when it matters most. You see, consumers live in micro-moments. A micro-moment is a split-second in time when a consumer needs to know, go, do, or buy. Full Story: Business 2 Community
Five SEO Tips For Doubling Site Traffic
If your company’s website traffic is down and you aren’t receiving the visibility you want, chances are that it’s time to reevaluate your site’s search engine optimization (SEO) to help boost your traffic. Full Story: Forbes
Creating an Effective SEO Content Marketing Strategy
SEO still matters. In a world of paid advertising, many people believe that SEO isn’t worth the effort, but the fact is that SEO is still a hugely important part of marketing plans. SEO, short for search engine optimization, as described by Lyfe Marketing, is “the process of bringing in organic, or free, website traffic from the search engines. All search engines like Google and Bing have a search engine results page that delivers search results to users based on keywords and phrases that they’ve typed into the search bar.” Full Story: TechFunnel
5 Tips to Improve Your Regional SEO Strategy
For some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for service area businesses that offer services in various areas and may not get in-office foot traffic. Full Story: Search Engine Journal
8 SEO tools most used by bloggers and marketers in 2019
Without search engine optimisation, it becomes tough for any business to survive the competition in this age of cutthroat competition. With the increase in internet traffic promoting brands and products through SEO 2019 will be a significant tool to stay on the top of the search engine list One can get many tools, but not all are as good as they are claimed and listed below are some of the best SEO tools India that needs to be used by bloggers in 2019. Full Story: e27
8 Local Search Engine Optimization Tips for Bing
There’s no question that Google is the primary focus when optimizing for SEO. That said, it should not be the only focus. Bing, Yahoo, and Baidu all have millions of users. These “secondary” search engines are often overlooked because of low market share. Full Story: Search Engine Journal