5 Rising Social Media Platforms to Watch

Facebook, Instagram, Twitter. If you’re a smart marketer, you’ve been using the these top social media giants to share your content, promote your products and services and grow your business. But rival platforms are being created all the time, and while many of them don’t reach the same heights of success, a handful could give mega-popular platforms a run for their money. Moreover, if you’re an early adopter of up-and-coming alternatives, your company could reap the biggest benefits. Full Story: Entrepreneur

LinkedIn Publishes New Guide on Objective-Based Advertising

Similar to Facebook’s ad process, the objective-based approach guides advertiser decisions by first enabling them to choose the top-level objective for their campaign. Then, by knowing what you’re trying to accomplish, LinkedIn’s system will point to the key ad formats and features which best support your optimal outcome. Full Story: Social Media Today

Instagram and WhatsApp – the new tools of social media propaganda

That social media platforms Facebook and Twitter have been the primary vectors for online disinformation and propaganda is now a matter of fact. But, three years after the twin shocks of Brexit and the election of US president Donald Trump, extremists of all stripes are turning to other social platforms as the primary vectors for propaganda. Full Story: ComputerWeekly.com

10 Ways to Repurpose Your Social Media Content in Emails

You know social media and email offer a formidable one-two marketing punch, but as a busy small business owner you might struggle to find time to create content for both channels. The good news is you don’t need to. You can save time and get more mileage out of your marketing efforts by repurposing your social media content in emails. Here are 10 ways to do it. Full Story: Business 2 Community

How To Confidently Take Advantage Of Social Selling

These days, social media sites and apps aren’t just on the internet; in many ways, they are the internet. As an opportunity for selling and marketing, social channels are simply too big to ignore. In fact, more than 75% of female entrepreneurs worldwide view social media as beneficial to their business endeavors.  Full Story: Forbes

What Are The Best Ways To Use Social Media To Build A Brand?

What are the best ways to use social media to further your personal brand? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Full Story: Forbes

Four Bold Social Media Predictions For 2020

Predicting the future of social media is always fun. Emerging platforms, secured patents, new tactics and demographic shifts are just a few things to consider when making a prediction. Full Story: Forbes

We Need a PBS for Social Media

Social media is an opportunity wrapped in a problem. YouTube spreads propaganda and is toxic to children. Twitter spreads propaganda and is toxic to racial relations. Facebook spreads propaganda and is toxic to democracy itself. Full Story: The New York Times

6 Secrets of a Successful Social Media Strategy

In this age of social media, it’s a huge mistake for a brand not to leverage social platforms. Social media acts as a bridge between your brand and your target audience. It helps you connect with your potential customers and enables you to achieve your brand’s objectives and goals. Full Story: Business.com

5 Common Social Media Mistakes Small Business Owners Must Avoid

Are you struggling to achieve marketing success on social media? Are you looking for areas in which you can improve your social media marketing strategy? The team from RevampCRM share their mistakes to avoid in this infographic. Full Story: Social Media Today

Benefits of Using Instagram Live to Market Your Business

Instagram has become a great platform to use in your marketing strategy. In fact, 80 percent of Instagram’s one billion users follow a business account. Creating posts, sharing stories, and tagging your customers is what people like to see. More and more companies have started using it to make their brand presence more prominent. Full Story: Business 2 Community

How to Take the Best Advantage of Social Media Marketing for Your Business

Social networking has shifted online, opening never-before-seen avenues in the sphere of human contact. Now, information is circulated and shared in groups within seconds. Empires are broken and political storms arise over simple tweets. Complete bio-data of a particular person is extracted from the online profile even before the real interaction. This is how the world operates these days. Everything is lightning fast and super-efficient, then why shouldn’t your business be as well? Full Story: Business 2 Community

Improve Your Inbound Marketing Strategy by Using Social Media

Even though nowadays social networks are a very appealing field where you can develop successful marketing strategies, many have difficulties generating a significant return on investment. This is especially due to high competition, ever-changing algorithms and costly marketing mistakes that usually happen. Full Story: Arizona Daily Register

Why You Should Invest in a Social Media Strategy for Your Business

While many businesses have embraced social media in a big way, some have more success with it than others. There’s no denying that social media marketing can be a tricky tightrope to walk; play too safe and you fade into the crowd, take too much of a risk and you could damage your brand image. However, for those businesses which get that balance right, the benefits are numerous and significant. If you’re yet to be convinced and are still sitting on the fence, here are several reasons why you should be investing in a social media strategy for your business. Full Story: About Manchester

Best social media management tools of 2019: apps for managing and marketing

Companies spend a lot of money these days creating killer content for Facebook, Twitter, Instagram and the various other social media platforms out there. Whatever business you’re in, reaching your customers, clients and readers relies a huge amount on the ubiquity of social media sites. Full Story: TechRadar

Social media marketing trends in 2019

Ever since the advent of social media platforms, it has captured the internet industry completely. As we stepped into the digital era, brands started opting for social media platforms for marketing a brand and reach a wider audience base globally. Full Story: Best in Australia

5 lesser-known strategies for product placement in social media marketing

Product placement can be an incredibly effective way to familiarize consumers with your brand — but when it comes to incorporating it into a social media sales push, you need to tread carefully. Your target audience on social media is opinionated and not afraid to share their impressions. You want to work with them and respect their viewpoints rather than try to tell them what they should think of what you have to sell. Full Story: MultiBriefs Exclusive

An Ecommerce Social Media Plan for the Holidays

Social media posts can play an important role in a retailer’s holiday promotions by engaging, informing, and encouraging potential shoppers. Social media is typically most effective when marketers plan and schedule well in advance. Full Story: Practical Ecommerce

It’s All Social Media Fun and Games Until You Get a Call from HR

It’s all fun and games until someone loses an eye. Or, in reality, a client, an analyst’s support, or your credibility from getting your social media account hacked. And then, HR calls you about your social media governance. Many brands govern their social media program with documented strategy and policy. Full Story: Business 2 Community

Thanks to Social Media, These Local Businesses are Blowing Up

Jessi Porter founded Balloon Therapy last year after an extravagant balloon creation on Pinterest inspired her to construct her first installation for her mom’s birthday. The celebratory design was a blend of blue balloons and palm leaves dramatically draped around a room. It was a success but not without casualties. Full Story: D Magazine