How Marketers Can Benefit From the Digital Out-of-Home Revolution
No more dirty old billboards plastered with beige ads aimed at unengaged consumers: digital out-of-home advertising (DOOH) brightens up our cities, bringing cutting-edge tech to pavements, escalators, and even taxis near you. Full Story: ExchangeWire
8 Critical Considerations When Transitioning from Traditional to Interactive Digital Signage
As touch displays, beacons, video analytics and other technologies have fallen in both price and complexity, more and more deployers are incorporating interactivity into their signage networks. Full Story: Retail Customer Experience
LG delves into digital signage business, B2B
LG presented its bet on Digital Signage, based on bright, thin and transparent screens. Thanks to OLED technology, the multinational seeks to revolutionize the Business-to-Business (B2B) segment with its integral solutions for effective visual communication of the business. Full Story: BNamericas English
Digital Signage on the Verge of Visual Marketing and Art
“Art is everywhere, art is everything”, it is constantly evolving, changing, growing and once in a blue moon takes on a form that explodes into something unimaginably iconic. We can really see art in everything. Our God of pop art, the legendary Andy Warhol had even gone so far as to say that for him “being good in business is the most fascinating kind of art.” As for marketing – we have long arrived at understanding that we are walking a very thin line here always balancing somewhere in-between science and art and with the expansion of digital signage that line became even thinner. Full Story: MakTechBlog
How to measure digital signage ROI
Digital signage has experienced a rapid increase in popularity as more and more organizations realize the value this technology can add. In addition to allowing for live audience interactions, compared to what used to be just static paper advertisements, digital signage creates a prime opportunity for brand building while also influencing customer behavior in real-time. Full Story: Digital Signage Today
Digital Signage Layout Tips: 7 Ways to Make Your Message Clear
Creating impactful digital signage is more than just putting together a pretty collage. For the best results, you need to consider who your target audience is, what goals you hope to achieve, and how your digital signage display can help you achieve your goals in your digital signage layout design. Full Story: TechDecisions
The DOOH advertising market is expected to grow at a compound annual growth rate of 11% from 2019 to 2024, according to a report entitled “Digital Out of Home Market-Growth, Trends and Forecast (2019-2024)” by ResearchAndMarkets. Full Story: Digital Signage Today
Technologies Impacting the Future of Digital Signage
Samsung’s SoC digital signage solution is one of many new innovations changing how newer LED and LCD displays are designed and integrated in the channel. Along with anticipated higher resolutions, bigger screen real estate, and interactivity, there is now talk of everything from the integration of artificial intelligence and the networking possibilities that 5G will open up for digital signage applications in the near future. Full Story: Audio Visual News Network
The digital signage industry is changing at a dramatic pace. As it does, some technologies live up to their promise and others don’t. Many new technologies reshaped the industry soon after their introduction, while others have gone the way of the Betamax video player. Full Story: Digital Signage Today
Global digital signage and retail branding company, LPFLEX International, opens a state-of-the-art Innovative Studio at their 85000 square feet facility at Dubai Industrial City (DIC). The facility is close to the Dubai Expo 2020 location and the Al Maktoum International Airport. Full Story: Retail & Leisure International