How mobile will emerge as a marketing channel in 2020
2020 will be transformative in terms of traditional and digital marketing, according to CEO Dennis Becker of Mobivity. Full Story: Digital Journal
How Will 5G Affect Mobile App Development?
The industry buzz surrounding 5G technology and its impact on the next generation of connectivity and services is exhilarating… Full Story: Forbes
How to share file or folder with Dropbox mobile app: Know steps
Here is the step by step guide that can help you to share a file or a folder with the Dropbox mobile app. Full Story: India Today
Improving Your Mobile Performance: 5 Mobile Metrics You Ought to Be Tracking
We’re all fully aware of the data around us and as business owners and marketers we know that there is a wealth of data to help us improve our online marketing performance. Full Story: Business 2 Community
15 Creative Messaging Strategies That Can Fuel Rapid Business Growth
Getting a message out in the early days of agency marketing simply meant buying ad space in a magazine or mass media outlet. Full Story: Forbes
11 Things Mobile Marketers Should Do to Up Their Game in the New Year
During the first of the year, it is a little easier to take a step back, reflect and adapt. Full Story: Business2Community
Medium is the Message: Publisher-Based Optimization in Mobile Marketing
Despite this, the Mobile Marketing industry has focused on user-based optimization, purchase data, and targeting data, often without context. Full Story: MarTech Series
Top 3 Tips for making your App Retargeting Creative Perform
Adopting and producing a digital-first creative approach was considered ridiculous. Full Story: BizReport
Why in-app advertising is the new go-to
Think about how often you use your mobile; what percentage of that phone time is spent using apps? Full Story: The Drum
YouTube shopping ads expand to mobile app
Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector. Full Story: Netimperative
Top five challenges brands face in mobile marketing
At this week’s Mobile Marketing Magazine Programmatic for Brands Summit, 50 brands from a huge range of verticals gathered together to discuss challenges and share best learnings in mobile advertising. Full Story: Mobile Marketing Magazine
Mobile path to purchase marketing: Moving customers from online to offline
Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Full Story: Marketing Interactive
SMS Marketing Is Making a Comeback
SMS messaging is now regarded as an “old” form of communication, but the art of SMS marketing is making a comeback all the same, particularly in the B2B space. Full Story: CMSWire
Google launches Shopping Ads on YouTube home feed and search results
In the coming months, sitelink extensions will become available for TrueView for action ads. Full Story: Mobile Marketing Magazine
Messaging 101: Mastering the art of customer conversation in the digital age
Human beings have been communicating for millennia. Full Story: Mobile Marketing Magazine
A majority of marketers have a budget for executing personalized messaging
Global performance marketing agency Merkle has just released its Q4 2019 Customer Engagement Report, which revealed 86 per cent of marketers have a set budget to perform personalized messaging. Full Story: Mobile Marketing Magazine
Will 5G be a game changer for business in 2020?
For the past three years, we’ve heard the call — 5G is coming, and it’s going to change the world. Full Story: VentureBeat
In-game advertising on the up: report
These are two of the key findings from game analytics and player management firm deltaDNA’s fifth annual In-Game Advertising Study. Full Story: Mobile Marketing Magazine
A mobile advertising holiday roadmap for retailers
The number of consumers shopping via mobile devices during the holidays continues to grow; last year, nearly three-fourths of all online holiday sales were made via mobile, and its importance cannot be overstated. Full Story: Retail Customer Experience
The mobile screen comes into sharper focus for marketers
As programmatic becomes more mature in SEA, we have noticed several compelling trends emerge. Full Story: Campaign Asia