Google discontinues Trips mobile app
After three years, Google has phased out the Trips mobile app and integrated its “Things to do in a destination,” “Trip reservations” and “Saved places” features into Search and Maps. This follows the launch of Google’s browser-based travel planning tool announced at the company’s Marketing Live event in May. Full Story: Search Engine Land
When Is the Right Time for Mobile Marketing Messages?
Still, marketers struggle mightily to take advantage of the huge opportunity that is mobile advertising. Consumers are diverse in their interests and activities; and although the ability to message on the go is a huge opportunity for marketers, it can be an exercise in futility if mobile ads fail to cater to the right mindset. Full Story: MarketingProfs.com
The average mobile consumer would pay to keep most popular apps: report
The five most popular free apps that users would be least willing to pay for are Facebook, Facebook Messenger, Venmo, Instagram, and Twitter, according to a new report from McGuffin. The creative agency recently conducted the McGuffin Paid Apps Survey, which asked participants if they would continue to use the 16 most widely-used apps if they were no longer free. Full Story: Mobile Marketing Magazine
Lens on Strategy: Connecting In-App Video Creative to Mobile Consumers
In today’s cross-channel media landscape, advertisers are turning to mobile video to deliver meaningful moments, committing ad dollars to the format as its audience — and their appetite for it — continues to increase. Full Story: Street Fight
Facebook Changing Its Mobile Ad Format
On August 19, 2019 Facebook will be changing the text and aspect ratios on its Mobile News Feed. This will compress the News Feed ads to “match the look and feel of the new Facebook design introduced earlier this year.” Facebook announced the new F5 design for the Facebook App at F8, the annual conference about future technology that Facebook holds every year. Full Story: Business 2 Community
In-app messaging vs push notifications: What’s the difference for mobile marketers?
In-app messaging is something that mobile marketers are talking about more frequently. But, for those who are continually seeking to improve their app marketing, they might think that push notifications are sufficient for their marketing strategy. Full Story: Mobile Marketing Magazine
Mobile continues to drive growth in European digital advertising
Where does mobile advertising fit into this picture? Mobile advertising first made a truly significant impact on the digital advertising market back in 2013, when it accounted for a double-digit share of digital spend for the first time. By 2017, mobile was one of the key drivers behind growth in display spend. Full Story: Mobile Marketing Magazine
Want to Reach Consumers? Text Them, Says Vibes’ US Mobile Consumer Report
Vibes, a mobile marketing leader, released findings from its annual US Mobile Consumer Report, suggesting that consumers are hungrier than ever for great deals from brands they love, but that the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations. Full Story: MarTech Series
5 Mobile ERPs That Will Increase the Flexibility of Your Business
If there’s a single hallmark of ERP software, it’s efficiency. Streamlining processes into a unified, automation-driven system presents countless benefits for all kinds of businesses. But in the midst of all that efficiency talk is one of ERPs’ most undervalued benefits: flexibility. Full Story: Software Advice
Apple is buying Intel’s mobile chip business
While some of technology’s other giants were getting ready to extol the virtues of their cloud-computing businesses, Apple decided it was a prime moment to announce that it had just purchased a large chunk of Intel. Full Story: Quartz
Automate & Optimize the Workforce: How Mobile Apps are Solving the Challenge
In a digital world that has now become increasingly mobilized, large and small-scale enterprises propel to have internal applications for their business to have workforce automation which leads to increased productivity. Mobile Applications proves to be an asset as it helps to improve the overall workflow by optimizing their business processes. Full Story: Business 2 Community
Apple introduces mobile credit card in US but Australia will have to wait
The Apple credit card designed primarily for mobile use is here. Some iPhone users who requested a notification about Apple Card will get invites on Tuesday to apply through Apple’s Wallet app. The company plans to expand sign-ups more broadly in the coming weeks. Full Story: 7NEWS
Spotify launches Interest Targeting and Real-Time Context Targeting
Spotify has launched Interest Targeting and Real-Time Context Targeting on its self-serve ad platform, Spotify Ad Studio. These new features let advertisers connect with people based on interests and contexts, so they can reach audiences that align with their campaign goals. Full Story: Mobile Marketing Magazine
A Beginner’s Guide to Starting and Marketing an App
If you’re building a mobile app for the first time, you no doubt have many questions: Is it worthwhile? Does it make sense? How will people know about it? I’ve helped build more than 100 apps in categories ranging from utility to social networking, so I field a lot of questions on the process from entrepreneurs. Here are the most common queries — and the answers. Full Story: Entrepreneur
Here’s the World’s First Country to Launch 5G Services
The concept of 5G-enabled smartphones is picking up globally. Many companies are making sure their networks and devices lead in terms of 5G readiness.Also known as fifth generation wireless, the technology succeeds the 4G, 3G and 2G systems. Full Story: Entrepreneur
Google is reassessing its mobile strategy as it relates to AdSense for mobile apps. Google just announced that its discontinuing its AdSense mobile apps for Android and iOS in favor of the mobile web. This may not come as a surprise to many Android and and iOS user as Android app has not been updated since December 2017 and the iOS AdSense app received its latest refresh on November 2017. Full Story: TechStartups